Authentication and brand protection market to grow at a CAGR of 7.75% from 2022 to 2027; The increasing volume of online transactions will drive growth - Technavio

NEW YORK, Aug. 9, 2023 /PRNewswire/ -- The authentication and brand protection market size is estimated to grow by USD 1,560.14 million from 2022 to 2027 at a CAGR of 7.75% according to Technavio. Download a sample report now!

Authentication and brand protection market insights -

• Vendors: 15+, Including 3M Co., AlpVision SA, Applied DNA Sciences Inc., Authentic Vision GmbH, Authentix Inc., Avery Dennison Corp., Centro Grafico DG SpA, Crane Holdings Co., De La Rue PLC, Digimarc Corp., Eastman Kodak Co., Ennoventure Inc., Giesecke Devrient GmbH, HID Global Corp., Infineon Technologies AG, Merck KGaA, Optel Group, Paragon Group Ltd., STMicroelectronics NV, and Wisekey International Holding AG, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Technology (non-digital and digital), method (smartphone authentication and blockchain authentication), Geography (North America, Europe, APAC, South America, and Middle East and Africa)

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Authentication and brand protection market - Company Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including 3M Co., AlpVision SA, Applied DNA Sciences Inc., Authentic Vision GmbH, Authentix Inc., Avery Dennison Corp., Centro Grafico DG SpA, Crane Holdings Co., De La Rue PLC, Digimarc Corp., Eastman Kodak Co., Ennoventure Inc., Giesecke Devrient GmbH, HID Global Corp., Infineon Technologies AG, Merck KGaA, Optel Group, Paragon Group Ltd., STMicroelectronics NV, and Wisekey International Holding AG

Authentication and brand protection market – Market Dynamics

Major Drivers - 

The increasing volume of online transactions drives the authentication and brand protection market growth. Consumers depend on the Internet to perform transactions because online transactions are instant and easy however, financial transactions are vulnerable to cyberattacks.

Furthermore, several organizations have started employing authentication methods such as phone-based authentication, software OTP tokens, hardware OTP tokens, and e-mail to make online transactions highly secure. Hence, such factors drive the authentication and brand protection market growth during the forecast period.

Significant trends

The rising deployment of blockchain technology is an emerging authentication and brand protection market trend. This technology provides users with real-time transaction data and leaves no scope for data duplication as well as providing enterprises with a transparent, tamper-proof system to track products in order to reduce counterfeiting across the supply chain.

However, counterfeiters find ways to reproduce current technologies such as barcodes and taggants and thus, the blockchain can be used to determine product authenticity and track it. Hence, such trends fuel the authentication and brand protection market growth during the forecast period.

Key challenges - 

Lack of awareness among consumers challenges the authentication and brand protection market growth. Generally, users have low awareness of counterfeit products, which look very similar to the original ones. this makes it difficult for buyers to identify the difference between the two types.

Furthermore, the majority of consumers, especially those in rural or remote areas, fall victim to imitation, double labeling, deceiving packages, false claims, or incomplete information. Hence, such challenges impede the authentication and brand protection market growth during the forecast period.

Drivers, Trends, and Challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The authentication and brand protection market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this authentication and brand protection market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the authentication and brand protection market between 2023 and 2027
• Precise estimation of the size of the authentication and brand protection market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the authentication and brand protection market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of authentication and brand protection market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Method
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global authentication and brand protection market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global authentication and brand protection market 2017 - 2021 ($ million)

• 4.2 Technology Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Technology Segment 2017 - 2021 ($ million)

• 4.3 Method Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Method Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Technology

• 6.1 Market segments
• Exhibit 30: Chart on Technology - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Technology - Market share 2022-2027 (%)

• 6.2 Comparison by Technology 
• Exhibit 32: Chart on Comparison by Technology
• Exhibit 33: Data Table on Comparison by Technology

• 6.3 Non-digital - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Non-digital - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Non-digital - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Non-digital - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Non-digital - Year-over-year growth 2022-2027 (%)

• 6.4 Digital - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Digital - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Digital - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Digital - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Digital - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Technology 
• Exhibit 42: Market opportunity by Technology ($ million)
• Exhibit 43: Data Table on Market opportunity by Technology ($ million)

7 Market Segmentation by Method

• 7.1 Market segments
• Exhibit 44: Chart on Method - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Method - Market share 2022-2027 (%)

• 7.2 Comparison by Method
• Exhibit 46: Chart on Comparison by Method
• Exhibit 47: Data Table on Comparison by Method

• 7.3 Smartphone authentication - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Smartphone authentication - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Smartphone authentication - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Smartphone authentication - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Smartphone authentication - Year-over-year growth 2022-2027 (%)

• 7.4 Blockchain authentication - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Blockchain authentication - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Blockchain authentication - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Blockchain authentication - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Blockchain authentication - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Method 
• Exhibit 56: Market opportunity by Method ($ million)
• Exhibit 57: Data Table on Market opportunity by Method ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027 
• Exhibit 91: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 France - Market size and forecast 2022-2027 
• Exhibit 95: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027 
• Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 3M Co.
• Exhibit 111: 3M Co. - Overview
• Exhibit 112: 3M Co. - Business segments
• Exhibit 113: 3M Co. - Key news
• Exhibit 114: 3M Co. - Key offerings
• Exhibit 115: 3M Co. - Segment focus

• 12.4 AlpVision SA
• Exhibit 116: AlpVision SA - Overview
• Exhibit 117: AlpVision SA - Product / Service
• Exhibit 118: AlpVision SA - Key offerings

• 12.5 Applied DNA Sciences Inc. 
• Exhibit 119: Applied DNA Sciences Inc. - Overview
• Exhibit 120: Applied DNA Sciences Inc. - Product / Service
• Exhibit 121: Applied DNA Sciences Inc. - Key offerings

• 12.6 Authentic Vision GmbH 
• Exhibit 122: Authentic Vision GmbH - Overview
• Exhibit 123: Authentic Vision GmbH - Product / Service
• Exhibit 124: Authentic Vision GmbH - Key offerings

• 12.7 Authentix Inc.
• Exhibit 125: Authentix Inc. - Overview
• Exhibit 126: Authentix Inc. - Product / Service
• Exhibit 127: Authentix Inc. - Key offerings

• 12.8 Avery Dennison Corp.
• Exhibit 128: Avery Dennison Corp. - Overview
• Exhibit 129: Avery Dennison Corp. - Business segments
• Exhibit 130: Avery Dennison Corp. - Key news
• Exhibit 131: Avery Dennison Corp. - Key offerings
• Exhibit 132: Avery Dennison Corp. - Segment focus

• 12.9 Centro Grafico DG SpA 
• Exhibit 133: Centro Grafico DG SpA - Overview
• Exhibit 134: Centro Grafico DG SpA - Product / Service
• Exhibit 135: Centro Grafico DG SpA - Key offerings

• 12.10 De La Rue PLC
• Exhibit 136: De La Rue PLC - Overview
• Exhibit 137: De La Rue PLC - Business segments
• Exhibit 138: De La Rue PLC - Key offerings
• Exhibit 139: De La Rue PLC - Segment focus

• 12.11 Eastman Kodak Co.
• Exhibit 140: Eastman Kodak Co. - Overview
• Exhibit 141: Eastman Kodak Co. - Business segments
• Exhibit 142: Eastman Kodak Co. - Key news
• Exhibit 143: Eastman Kodak Co. - Key offerings
• Exhibit 144: Eastman Kodak Co. - Segment focus

• 12.12 Ennoventure Inc.
• Exhibit 145: Ennoventure Inc. - Overview
• Exhibit 146: Ennoventure Inc. - Product / Service
• Exhibit 147: Ennoventure Inc. - Key offerings

• 12.13 Giesecke Devrient GmbH 
• Exhibit 148: Giesecke Devrient GmbH - Overview
• Exhibit 149: Giesecke Devrient GmbH - Business segments
• Exhibit 150: Giesecke Devrient GmbH - Key offerings
• Exhibit 151: Giesecke Devrient GmbH - Segment focus

• 12.14 HID Global Corp.
• Exhibit 152: HID Global Corp. - Overview
• Exhibit 153: HID Global Corp. - Product / Service
• Exhibit 154: HID Global Corp. - Key news
• Exhibit 155: HID Global Corp. - Key offerings

• 12.15 Infineon Technologies AG 
• Exhibit 156: Infineon Technologies AG - Overview
• Exhibit 157: Infineon Technologies AG - Business segments
• Exhibit 158: Infineon Technologies AG - Key news
• Exhibit 159: Infineon Technologies AG - Key offerings
• Exhibit 160: Infineon Technologies AG - Segment focus

• 12.16 Optel Group
• Exhibit 161: Optel Group - Overview
• Exhibit 162: Optel Group - Product / Service
• Exhibit 163: Optel Group - Key offerings

• 12.17 Wisekey International Holding AG 
• Exhibit 164: Wisekey International Holding AG - Overview
• Exhibit 165: Wisekey International Holding AG - Product / Service
• Exhibit 166: Wisekey International Holding AG - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 167: Inclusions checklist
• Exhibit 168: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 169: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 170: Research methodology
• Exhibit 171: Validation techniques employed for market sizing
• Exhibit 172: Information sources

• 13.5 List of abbreviations 
• Exhibit 173: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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