Curved televisions market to grow by USD 7,448.43 million from 2022 to 2027; The rising popularity of large-display curved TV boosts the market - Technavio

NEW YORK, Aug. 8, 2023 /PRNewswire/ -- The global curved televisions market size is estimated to grow by USD 7,448.43 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 23.07% during the forecast period. However, the growth momentum will progress. APAC held the largest share of the global market in 2022, and the market in the region is estimated to witness an incremental growth of 38%. For more insights on the historic market data (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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Curved televisions market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on technology (UHD and HD), display size (up to 43 inches, 55-64 inches, 48-50 inches, and greater than 65 inches), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

• The UHD segment will be significant during the forecast period. The growing demand for this segment can be attributed to factors such as the increasing demand for better viewing angles in the broadcast industry. Furthermore, various collaborations among stakeholders are also fuelling the sales of the 4K UHD TVs. For instance, the UHD alliance comprises numerous manufacturers, technology companies, and Hollywood studios. They follow a collective goal to achieve 4K video quality. Additionally, factors such as rising product innovations and advances leading to portfolio extension and product premiumization, increasing demand for UHD curved TVs. Hence, such factors drive the UHD segment growth during the forecast period.

Geography Overview
By geography, the global curved televisions market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global curved televisions market.

• APAC will contribute 38% to the growth of the global market during the forecast period. APAC is a manufacturing hub for various electronic devices, including curved TVs. Due to the presence of many leading manufacturers headquartered in the region significantly fuelling the curved televisions market growth in APAC. Furthermore, due to the lower ASP of curved TVs in the region compared with that in other regions, leads to increasing demand for curved TVs by consumers. Thus, such factors are expected to drive the curved televisions market growth in APAC during the forecast period.

Insights on the market contribution of various segments, including country and region wise historic data (2017 to 2021) and forecast market size (2023 to 2027) - Download a Sample Report

Curved televisions market - Market Dynamics
Key factor driving market growth
The rising popularity of large-display curved TV drives the curved televisions market growth. The consumer segment drives popularity of large displays, which in turn significantly drives the curved televisions market growth. Although the average television size globally is 40 inches, several vendors now offer curved TV with a screen size above 80 inches.

Such trends are very much prevalent in several countries across North America and APAC. In 2019, 25% of the televisions sold were 50 inches or above and accounted for more than half the sales. Thus, such factors drive the curved televisions market growth during the forecast period.

Leading trends influencing the market 

The shifting customer preference toward better /image quality, size, and features of TVs is an emerging curved televisions market trend. Curved TVs provide advanced features of 3D compatibility, auto depth enhancement, reduction in reflection, UHD resolution, and high contrast. They also offer a more balanced and uniform view when compared to their flat counterparts.

In flat TVs, the corners of the screen are farther than the center, which makes them smaller, thereby resulting in an elongated trapezoidal view, whereas, in a curved TV, the slight curvature reduces the distortion by nearly 50% at a standard 8-foot viewing distance. Hence, such trends fuel the curved televisions market growth during the forecast period.  

Major challenges hindering the market growth

The emergence of low-cost vendors challenges the curved televisions market growth. Since a high-performing curved TV is considerably expensive, various new vendors price their products competitively to position them in the market on the basis of economies of scale.

As a result, the global curved televisions market is highly fragmented due to the presence of these several vendors. In the market, global players offer products with extended additional and support features with better quality. Their products are hence placed at a higher price range. However, new players from APAC countries offer products with similar features but at a low price. Hence, such challenges hinder the curved televisions market growth during the forecast period.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this Curved televisions market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the curved televisions market between 2023 and 2027
• Precise estimation of the size of the curved televisions market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Growth of the curved televisions market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of curved televisions market vendors

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Related Reports:

The UHD TV market size is expected to increase by USD 313.44 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 22.35%. Furthermore, this report extensively covers UHD TV market segmentations by display type (LED, QLED, and OLED), screen size (50-59 inches screen size, 60-69 inches screen size, 40-49 inches screen size, and 70 inches and above screen size), type (4K and 8K), and geography (APAC, North America, Europe, Middle East and Africa, and South America). The demand for UHD TVs is notably driving the UHD TV market growth.

The 4K TV market size is estimated to grow at a CAGR of 19.19% between 2022 and 2027. The market size is forecast to increase by USD 183.45 billion. This 4K TV market report extensively covers market segmentation by type (52-65 inches type, below 52 inches type, and above 65 inches type), application (residential, commercial, and industrial), and geography (APAC, North America, Europe, Middle East and Africa, and South America). The rising popularity of large-display televisions is notably driving the market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Display Size
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global curved televisions market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global curved televisions market 2017 - 2021 ($ million)

• 4.2 Technology Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Technology Segment 2017 - 2021 ($ million)

• 4.3 Display size Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Display size Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Technology

• 6.1 Market segments
• Exhibit 30: Chart on Technology - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Technology - Market share 2022-2027 (%)

• 6.2 Comparison by Technology 
• Exhibit 32: Chart on Comparison by Technology
• Exhibit 33: Data Table on Comparison by Technology

• 6.3 UHD - Market size and forecast 2022-2027 
• Exhibit 34: Chart on UHD - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on UHD - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on UHD - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on UHD - Year-over-year growth 2022-2027 (%)

• 6.4 HD - Market size and forecast 2022-2027 
• Exhibit 38: Chart on HD - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on HD - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on HD - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on HD - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Technology 
• Exhibit 42: Market opportunity by Technology ($ million)
• Exhibit 43: Data Table on Market opportunity by Technology ($ million)

7 Market Segmentation by Display Size

• 7.1 Market segments
• Exhibit 44: Chart on Display Size - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Display Size - Market share 2022-2027 (%)

• 7.2 Comparison by Display Size 
• Exhibit 46: Chart on Comparison by Display Size
• Exhibit 47: Data Table on Comparison by Display Size

• 7.3 Up to 43 inches - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Up to 43 inches - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Up to 43 inches - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Up to 43 inches - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Up to 43 inches - Year-over-year growth 2022-2027 (%)

• 7.4 55-64 inches - Market size and forecast 2022-2027 
• Exhibit 52: Chart on 55-64 inches - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on 55-64 inches - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on 55-64 inches - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on 55-64 inches - Year-over-year growth 2022-2027 (%)

• 7.5 48-50 inches - Market size and forecast 2022-2027 
• Exhibit 56: Chart on 48-50 inches - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on 48-50 inches - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on 48-50 inches - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on 48-50 inches - Year-over-year growth 2022-2027 (%)

• 7.6 Greater than 65 inches - Market size and forecast 2022-2027 
• Exhibit 60: Chart on Greater than 65 inches - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Greater than 65 inches - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Greater than 65 inches - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Greater than 65 inches - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Display Size 
• Exhibit 64: Market opportunity by Display Size ($ million)
• Exhibit 65: Data Table on Market opportunity by Display Size ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027 
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027 
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027 
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 US - Market size and forecast 2022-2027 
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.10 South Korea - Market size and forecast 2022-2027 
• Exhibit 99: Chart on South Korea - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on South Korea - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on South Korea - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on South Korea - Year-over-year growth 2022-2027 (%)

• 9.11 India - Market size and forecast 2022-2027 
• Exhibit 103: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027 
• Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 Changhong
• Exhibit 119: Changhong - Overview
• Exhibit 120: Changhong - Product / Service
• Exhibit 121: Changhong - Key offerings

• 12.4 CloudWalker Streaming Technologies Pvt. Ltd. 
• Exhibit 122: CloudWalker Streaming Technologies Pvt. Ltd. - Overview
• Exhibit 123: CloudWalker Streaming Technologies Pvt. Ltd. - Product / Service
• Exhibit 124: CloudWalker Streaming Technologies Pvt. Ltd. - Key offerings

• 12.5 Haier Smart Home Co. Ltd. 
• Exhibit 125: Haier Smart Home Co. Ltd. - Overview
• Exhibit 126: Haier Smart Home Co. Ltd. - Business segments
• Exhibit 127: Haier Smart Home Co. Ltd. - Key offerings
• Exhibit 128: Haier Smart Home Co. Ltd. - Segment focus

• 12.6 JVCKENWOOD Corp.
• Exhibit 129: JVCKENWOOD Corp. - Overview
• Exhibit 130: JVCKENWOOD Corp. - Business segments
• Exhibit 131: JVCKENWOOD Corp. - Key news
• Exhibit 132: JVCKENWOOD Corp. - Key offerings
• Exhibit 133: JVCKENWOOD Corp. - Segment focus

• 12.7 Koninklijke Philips NV 
• Exhibit 134: Koninklijke Philips NV - Overview
• Exhibit 135: Koninklijke Philips NV - Business segments
• Exhibit 136: Koninklijke Philips NV - Key news
• Exhibit 137: Koninklijke Philips NV - Key offerings
• Exhibit 138: Koninklijke Philips NV - Segment focus

• 12.8 LG Electronics Inc.
• Exhibit 139: LG Electronics Inc. - Overview
• Exhibit 140: LG Electronics Inc. - Product / Service
• Exhibit 141: LG Electronics Inc. - Key offerings

• 12.9 Panasonic Holdings Corp. 
• Exhibit 142: Panasonic Holdings Corp. - Overview
• Exhibit 143: Panasonic Holdings Corp. - Business segments
• Exhibit 144: Panasonic Holdings Corp. - Key news
• Exhibit 145: Panasonic Holdings Corp. - Key offerings
• Exhibit 146: Panasonic Holdings Corp. - Segment focus

• 12.10 PLR IP Holdings LLC
• Exhibit 147: PLR IP Holdings LLC - Overview
• Exhibit 148: PLR IP Holdings LLC - Product / Service
• Exhibit 149: PLR IP Holdings LLC - Key offerings

• 12.11 Samsung Electronics Co. Ltd. 
• Exhibit 150: Samsung Electronics Co. Ltd. - Overview
• Exhibit 151: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 152: Samsung Electronics Co. Ltd. - Key news
• Exhibit 153: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 154: Samsung Electronics Co. Ltd. - Segment focus

• 12.12 Sceptre Inc.
• Exhibit 155: Sceptre Inc. - Overview
• Exhibit 156: Sceptre Inc. - Product / Service
• Exhibit 157: Sceptre Inc. - Key offerings

• 12.13 Sharp Corp.
• Exhibit 158: Sharp Corp. - Overview
• Exhibit 159: Sharp Corp. - Business segments
• Exhibit 160: Sharp Corp. - Key news
• Exhibit 161: Sharp Corp. - Key offerings
• Exhibit 162: Sharp Corp. - Segment focus

• 12.14 Skyworth Group Ltd.
• Exhibit 163: Skyworth Group Ltd. - Overview
• Exhibit 164: Skyworth Group Ltd. - Product / Service
• Exhibit 165: Skyworth Group Ltd. - Key offerings

• 12.15 Sony Group Corp.
• Exhibit 166: Sony Group Corp. - Overview
• Exhibit 167: Sony Group Corp. - Business segments
• Exhibit 168: Sony Group Corp. - Key news
• Exhibit 169: Sony Group Corp. - Key offerings
• Exhibit 170: Sony Group Corp. - Segment focus

• 12.16 TCL Electronics Holdings Ltd. 
• Exhibit 171: TCL Electronics Holdings Ltd. - Overview
• Exhibit 172: TCL Electronics Holdings Ltd. - Business segments
• Exhibit 173: TCL Electronics Holdings Ltd. - Key news
• Exhibit 174: TCL Electronics Holdings Ltd. - Key offerings
• Exhibit 175: TCL Electronics Holdings Ltd. - Segment focus

• 12.17 Xiaomi Communications Co. Ltd. 
• Exhibit 176: Xiaomi Communications Co. Ltd. - Overview
• Exhibit 177: Xiaomi Communications Co. Ltd. - Business segments
• Exhibit 178: Xiaomi Communications Co. Ltd. - Key news
• Exhibit 179: Xiaomi Communications Co. Ltd. - Key offerings
• Exhibit 180: Xiaomi Communications Co. Ltd. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 181: Inclusions checklist
• Exhibit 182: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 183: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 184: Research methodology
• Exhibit 185: Validation techniques employed for market sizing
• Exhibit 186: Information sources

• 13.5 List of abbreviations 
• Exhibit 187: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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