Video-on-demand (VOD) Market to grow at a CAGR of 15.98% from 2022 to 2027|Mobile advertisements increasing the revenue of AVOD platforms will drive market growth -Technavio
NEW YORK, July 20, 2023 /PRNewswire/ -- The video-on-demand (VOD) market is estimated to grow at a CAGR of 15.98% between 2022 and 2027. The size of the market is forecast to increase by USD 187.53 billion according to Technavio. North America is estimated to contribute 32% to the growth of the global market during the forecast period. The US and Canada are the major contributors to the region. The entertainment sector in the region is mature and technologically advanced as compared to other regions. Thus, many companies in the region are upgrading their offerings and increasing investments in producing better content to gain a larger market share. For example, Netflix Inc. has entered a multi-year feature film deal with the leading actor and comedian Omar Sy to compete with other companies in the market. Hence, these factors are expected to drive market growth in the region during the forecast period. For Comprehensive details on the market size of the historical period(2017 to 2021) and forecast period (2023-2027) - View the Sample report
Video-on-demand (VOD) Market - Vendor Landscape
The video-on-demand (VOD) market is fragmented; the vendors are competing with competitors and are trying to get a greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning technological advances, and the price of the products -The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now
Video-on-demand (VOD) Market - Market Dynamics
Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. - View Sample Report
The video-on-demand (VOD) market report includes information on the product launches, sustainability, and prospects of leading vendors including Akamai Technologies Inc., Amazon.com Inc., Amdocs Ltd., Apple Inc., Cisco Systems Inc., Comcast Corp., Huawei Technologies Co. Ltd., KWIKmotion, Limelight Networks Inc., Muvi LLC, Roku Inc., Verizon Communications Inc., Walmart Inc., Alphabet Inc., AT and T Inc., Fujitsu Ltd., Liquid Media Group, Lumen Technologies Inc., Netflix Inc., and The Walt Disney Co.
The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.
Video-on-demand (VOD) Market - Market Segmentation
This video-on-demand (VOD) market is segmented by platform (smartphone, laptops, and smart TV), type (subscription video-on-demand, advertising video-on-demand, and transaction video-on-demand), and geography (North America, Europe, APAC, South America, and Middle East and Africa).
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The video streaming market is estimated to grow at a compound annual growth rate (CAGR) of 20.36% between 2022 and 2027. The size of the market is forecast to increase by USD 310.44 billion. Furthermore, this report extensively covers market segmentation by type (live and non-linear), deployment (cloud and on-premises), and geography (North America, APAC, Europe, South America, and the Middle East and Africa). The heightened demand for encoders to support multiple broadcasting formats is a key factor driving the growth of the market during the forecast period.
The mobile apps market size is estimated to grow at a CAGR of 22.97% between 2022 and 2027. The market size is forecast to increase by USD 1,095.9 billion. Furthermore, this report extensively covers market segmentation by platform (android market, iOS market, and others), type (gaming, music and entertainment, health and fitness, social networking, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). The growing penetration of smartphone formats is a key factor driving the growth of the market during the forecast period.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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