Video-on-demand (VOD) Market to grow at a CAGR of 15.98% from 2022 to 2027|Mobile advertisements increasing the revenue of AVOD platforms will drive market growth -Technavio

NEW YORK, July 20, 2023 /PRNewswire/ -- The video-on-demand (VOD) market is estimated to grow at a CAGR of 15.98% between 2022 and 2027. The size of the market is forecast to increase by USD 187.53 billion according to Technavio. North America is estimated to contribute 32% to the growth of the global market during the forecast period. The US and Canada are the major contributors to the region. The entertainment sector in the region is mature and technologically advanced as compared to other regions. Thus, many companies in the region are upgrading their offerings and increasing investments in producing better content to gain a larger market share. For example, Netflix Inc. has entered a multi-year feature film deal with the leading actor and comedian Omar Sy to compete with other companies in the market. Hence, these factors are expected to drive market growth in the region during the forecast period. For Comprehensive details on the market size of the historical period(2017 to 2021) and forecast period (2023-2027) - View the Sample report

Video-on-demand (VOD) Market - Vendor Landscape

The video-on-demand (VOD) market is fragmented; the vendors are competing with competitors and are trying to get a greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning technological advances, and the price of the products -The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now

Video-on-demand (VOD) Market - Market Dynamics

Key Drivers

• The mobile advertisements increasing the revenue of AVOD platforms are key factors driving the market growth.
• The increasing adoption of affordable mobile and computing devices is the changing consumer preference for mobile platforms.
• Mobile advertising is becoming a major source of revenue for application developers.
• Furthermore, the revenue of AVOD platforms is rapidly increasing due to the rising number of downloads of new applications by consumers.
• Hence, these factors are expected to drive market growth during the forecast period.

Major Trends

• The increasing penetration of smart TVs is a major trend in the market.
• This is due to the inbuilt capability of smart TVs to streaming applications such as Netflix, Hulu, Disney Hotstar, and Amazon Prime.
• Another factor driving the trend is the rising number of technological advances with respect to consumer electronics.
• Furthermore, many companies are launching their products to compete in the market.
• For example, OnePlus launched a new Android smart TV- OnePlus TV 55 Y1S Pro in India.
• Hence, the increasing demand for smart TV is expected to drive market growth during the forecast period.

Significant Challenges

• The availability of pirated video content on online platforms is a significant challenge restricting market growth.
• The users are downloading VOD through BitTorrent, which is illegal because the content shared through it is mostly copyrighted, which makes it illegal to share.
• In addition, the content which is present in torrent is mostly ad-free, which is an advantage over AVOD streaming services.
• Thus, many such services present reduce the need for a subscription to video streaming services.
• Hence, pirated video content is expected to restrict market growth during the forecast period.

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. - View Sample Report

Company Profiles

The video-on-demand (VOD) market report includes information on the product launches, sustainability, and prospects of leading vendors including Akamai Technologies Inc., Amazon.com Inc., Amdocs Ltd., Apple Inc., Cisco Systems Inc., Comcast Corp., Huawei Technologies Co. Ltd., KWIKmotion, Limelight Networks Inc., Muvi LLC, Roku Inc., Verizon Communications Inc., Walmart Inc., Alphabet Inc., AT and T Inc., Fujitsu Ltd., Liquid Media Group, Lumen Technologies Inc., Netflix Inc., and The Walt Disney Co.

Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

Video-on-demand (VOD) Market - Market Segmentation

This video-on-demand (VOD) market is segmented by platform (smartphone, laptops, and smart TV), type (subscription video-on-demand, advertising video-on-demand, and transaction video-on-demand), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

• The market share growth of the smartphone segment will be significant during the forecast period. The growing popularity of mobile access to VOD is the key factor driving the growth of the segment. As users have the freedom to decide when, how, and where they want to watch content, which helps them to shift their preferences. Furthermore, the use of digital text allows users to reduce the expenditure on both local and international text content. Hence, the above-mentioned factors are expected to drive segment growth during the forecast period.

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The video streaming market is estimated to grow at a compound annual growth rate (CAGR) of 20.36% between 2022 and 2027. The size of the market is forecast to increase by USD 310.44 billion. Furthermore, this report extensively covers market segmentation by type (live and non-linear), deployment (cloud and on-premises), and geography (North America, APAC, Europe, South America, and the Middle East and Africa). The heightened demand for encoders to support multiple broadcasting formats is a key factor driving the growth of the market during the forecast period.

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global video-on-demand (VOD) market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global video-on-demand (VOD) market 2017 - 2021 ($ billion)

• 4.2 Platform Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

• 4.3 Type Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

• 6.1 Market segments
• Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)

• 6.2 Comparison by Platform 
• Exhibit 32: Chart on Comparison by Platform
• Exhibit 33: Data Table on Comparison by Platform

• 6.3 Smartphone and laptops - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Smartphone and laptops - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Smartphone and laptops - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Smartphone and laptops - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Smartphone and laptops - Year-over-year growth 2022-2027 (%)

• 6.4 Smart TV - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Smart TV - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Smart TV - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Smart TV - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Smart TV - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Platform 
• Exhibit 42: Market opportunity by Platform ($ billion)
• Exhibit 43: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 44: Chart on Type - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Type - Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 46: Chart on Comparison by Type
• Exhibit 47: Data Table on Comparison by Type

• 7.3 Subscription video-on-demand - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Subscription video-on-demand - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Subscription video-on-demand - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Subscription video-on-demand - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Subscription video-on-demand - Year-over-year growth 2022-2027 (%)

• 7.4 Advertising video-on-demand - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Advertising video-on-demand - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Advertising video-on-demand - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Advertising video-on-demand - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Advertising video-on-demand - Year-over-year growth 2022-2027 (%)

• 7.5 Transaction video-on-demand - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Transaction video-on-demand - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on Transaction video-on-demand - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on Transaction video-on-demand - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Transaction video-on-demand - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Type 
• Exhibit 60: Market opportunity by Type ($ billion)
• Exhibit 61: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 India - Market size and forecast 2022-2027 
• Exhibit 95: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027 
• Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 France - Market size and forecast 2022-2027 
• Exhibit 103: Chart on France - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on France - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 107: Market opportunity by geography ($ billion)
• Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 12.3 Akamai Technologies Inc. 
• Exhibit 115: Akamai Technologies Inc. - Overview
• Exhibit 116: Akamai Technologies Inc. - Business segments
• Exhibit 117: Akamai Technologies Inc. - Key offerings
• Exhibit 118: Akamai Technologies Inc. - Segment focus

• 12.4 Alphabet Inc.
• Exhibit 119: Alphabet Inc. - Overview
• Exhibit 120: Alphabet Inc. - Business segments
• Exhibit 121: Alphabet Inc. - Key news
• Exhibit 122: Alphabet Inc. - Key offerings
• Exhibit 123: Alphabet Inc. - Segment focus

• 12.5 Amazon.com Inc.
• Exhibit 124: Amazon.com Inc. - Overview
• Exhibit 125: Amazon.com Inc. - Business segments
• Exhibit 126: Amazon.com Inc. - Key news
• Exhibit 127: Amazon.com Inc. - Key offerings
• Exhibit 128: Amazon.com Inc. - Segment focus

• 12.6 Amdocs Ltd.
• Exhibit 129: Amdocs Ltd. - Overview
• Exhibit 130: Amdocs Ltd. - Product / Service
• Exhibit 131: Amdocs Ltd. - Key offerings

• 12.7 Apple Inc.
• Exhibit 132: Apple Inc. - Overview
• Exhibit 133: Apple Inc. - Business segments
• Exhibit 134: Apple Inc. - Key news
• Exhibit 135: Apple Inc. - Key offerings
• Exhibit 136: Apple Inc. - Segment focus

• 12.8 AT and T Inc.
• Exhibit 137: AT and T Inc. - Overview
• Exhibit 138: AT and T Inc. - Business segments
• Exhibit 139: AT and T Inc. - Key news
• Exhibit 140: AT and T Inc. - Key offerings
• Exhibit 141: AT and T Inc. - Segment focus

• 12.9 Cisco Systems Inc.
• Exhibit 142: Cisco Systems Inc. - Overview
• Exhibit 143: Cisco Systems Inc. - Business segments
• Exhibit 144: Cisco Systems Inc. - Key news
• Exhibit 145: Cisco Systems Inc. - Key offerings
• Exhibit 146: Cisco Systems Inc. - Segment focus

• 12.10 Comcast Corp.
• Exhibit 147: Comcast Corp. - Overview
• Exhibit 148: Comcast Corp. - Business segments
• Exhibit 149: Comcast Corp. - Key news
• Exhibit 150: Comcast Corp. - Key offerings
• Exhibit 151: Comcast Corp. - Segment focus

• 12.11 Fujitsu Ltd.
• Exhibit 152: Fujitsu Ltd. - Overview
• Exhibit 153: Fujitsu Ltd. - Business segments
• Exhibit 154: Fujitsu Ltd. - Key news
• Exhibit 155: Fujitsu Ltd. - Key offerings
• Exhibit 156: Fujitsu Ltd. - Segment focus

• 12.12 KWIKmotion
• Exhibit 157: KWIKmotion - Overview
• Exhibit 158: KWIKmotion - Product / Service
• Exhibit 159: KWIKmotion - Key offerings

• 12.13 Lumen Technologies Inc. 
• Exhibit 160: Lumen Technologies Inc. - Overview
• Exhibit 161: Lumen Technologies Inc. - Business segments
• Exhibit 162: Lumen Technologies Inc. - Key offerings
• Exhibit 163: Lumen Technologies Inc. - Segment focus

• 12.14 Netflix Inc.
• Exhibit 164: Netflix Inc. - Overview
• Exhibit 165: Netflix Inc. - Product / Service
• Exhibit 166: Netflix Inc. - Key offerings

• 12.15 The Walt Disney Co.
• Exhibit 167: The Walt Disney Co. - Overview
• Exhibit 168: The Walt Disney Co. - Business segments
• Exhibit 169: The Walt Disney Co. - Key offerings
• Exhibit 170: The Walt Disney Co. - Segment focus

• 12.16 Verizon Communications Inc. 
• Exhibit 171: Verizon Communications Inc. - Overview
• Exhibit 172: Verizon Communications Inc. - Business segments
• Exhibit 173: Verizon Communications Inc. - Key offerings
• Exhibit 174: Verizon Communications Inc. - Segment focus

• 12.17 Walmart Inc.
• Exhibit 175: Walmart Inc. - Overview
• Exhibit 176: Walmart Inc. - Business segments
• Exhibit 177: Walmart Inc. - Key news
• Exhibit 178: Walmart Inc. - Key offerings
• Exhibit 179: Walmart Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 180: Inclusions checklist
• Exhibit 181: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 182: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 183: Research methodology
• Exhibit 184: Validation techniques employed for market sizing
• Exhibit 185: Information sources

• 13.5 List of abbreviations
• Exhibit 186: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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