Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM
Salesforce (NYSE: CRM) and Google Cloud today announced an expanded strategic partnership to help businesses utilize data and AI to deliver more personalized customer experiences, better understand customer behavior, and run more effective campaigns at a lower cost across marketing, sales, service, and commerce.
Two new data and AI innovations will bring real-time data sharing with enhanced predictive and generative AI capabilities, so businesses can use their data and their custom AI models to better predict customer needs and reduce the cost, risk, and complexity of synchronizing data across platforms.
Why this matters: While 80% of business leaders say data is critical in decision-making at their organization, 41% find their data too complex and inaccessible to be useful. These new integrations will help solve the problem of accessing and understanding data and allow companies to use their data to power AI insights across their business that drive better customer experiences.
Go Deeper: Turning business data into actionable insights and personalized experiences
Salesforce Data Cloud + Google BigQuery
The new integration between Salesforce Data Cloud and BigQuery will enable companies to more easily create unified profiles of their customers to provide new, highly personalized experiences. Salesforce and Google Cloud will provide customers with seamless data access across platforms and across clouds, akin to having their data housed in a single location - with zero-copy or zero-ETL (Extract, Transform, Load) that can reduce the cost and complexity of moving or copying it while maintaining governance and trust.
Salesforce Data Cloud + Google Vertex AI
New integrations between Salesforce Data Cloud and Google Cloud's Vertex AI will enable customers to bring their own models from Vertex and use them across the Salesforce Platform, addressing the specific needs of their businesses - such as predicting buying behavior or churn likelihood - across their Salesforce Customer 360 data. Zero-copy data access for AI model trainingcan maximize a company's AI investment by providing immediate access to unified customer data, thereby streamlining the model development process and enhancing the accuracy and efficiency of AI predictions and insights.
How industries will use Salesforce's Data Cloud and Google's BigQuery and Vertex AI to improve the customer experience and personalize interactions
"AI and data are revolutionizing the way businesses operate and innovate, and together Salesforce and Google are empowering organizations to unlock the full potential of their trusted data, put AI insights into action, and personalize customer experiences like never before. This partnership paves the way for unprecedented innovation and business value for our customers." - David Schmaier, Chief Product Officer, Salesforce
"Google Cloud and Salesforce share a commitment to helping businesses accelerate their data-driven transformations. This new partnership brings together one of the world's largest data clouds from Salesforce with analytics and AI capabilities from Google Cloud, and represents a significant leap forward in businesses' ability to generate more value and insights from their customer data." - Thomas Kurian, CEO, Google Cloud
Salesforce and Google Partnership Momentum
In 2017, Salesforce and Google launched a strategic technology partnership, bringing together two of the world's most innovative companies to help customers turn marketing, sales, service, and commerce data into actionable insights and better business outcomes. Since then, companies of all sizes and across all industries have been leveraging Google and Salesforce together to enhance marketing, provide AI-powered customer experiences, and increase productivity.
Salesforce empowers companies of every size and industry to connect with their customers in a whole new way with the power of AI, data and CRM. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
About Google Cloud
Google Cloud accelerates every organization's ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google's cutting-edge technology - all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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