TMCnet News

[June 01, 2023]


Gopuff Ads to Offer Brands Beyond the CPG Category the Opportunity to Reach a New Customer Base

NEW YORK, June 1, 2023 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, today announced its partnership with Gopuff, the go-to platform for immediate delivery of consumers' everyday needs. Through the partnership, Gopuff will be able to drive additional revenue at checkout by offering customers relevant ads from brands outside the CPG category. Now, brands across multiple verticals can reach new audiences through relevant campaigns delivered seamlessly from Gopuff's app.

Rokt announced its partnership with Gopuff, the go-to platform for immediate delivery of consumers' everyday needs. 

Rokt enables companies to tap additional revenues, acquire customers at scale and deepen relationships with their existing ones by using machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert. Rokt's technology, combined with Gopuff's young and engaged audience who are interested in trying new brands, has powered a higher-than-average ngagement rate of 5% during the first month of the partnership.

"We are thrilled to partner with Gopuff and enhance its ad business, helping it move beyond the CPG category," said Elizabeth Buchanan, CCO of Rokt. "By delivering relevant offers to Gopuff users, Rokt will help Gopuff Ads' brand partners across all categories create more meaningful customer connections and drive incremental sales."

For years, CPG companies have leveraged Gopuff Ads to reach high-intent shoppers and drive incremental sales by delivering products to customers just minutes after they see an advertisement. Now, through the partnership with Rokt, any brand can reach Gopuff's majority Gen Z and Millennial customers while they are actively engaged with the Gopuff app.

"Gopuff Ads have proven to be a powerful tool for CPG brands in collapsing the funnel from discovery to consumption," said Gopuff's SVP of Business, Daniel Folkman. "Now, we are thrilled to enable brands of all kinds to reach Gopuff customers while they are engaged with the app – and to bring our customers more information about relevant brands and offers to further enhance their Gopuff experience."

Gopuff and Rokt offer brands the ability to target customer segments by demographic and location, ensuring ads shown are relevant and compelling to the viewer. This new offering also brings Gopuff customers access to valuable and relevant offers to try new brands, such as Hulu, AdoreMe, Noom, and more.

About Rokt
Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert. Rokt's machine learning technology has powered billions of global transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Lands' End, and HelloFresh. Founded in Australia, with US headquarters in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region. Rokt for a second year in a row joined the fastest-growing private companies in the US on the Inc. 5000 list in 2022.

To learn more, visit

About Gopuff
Gopuff is the leading Instant Commerce platform, bringing thousands of everyday products to customers in minutes. Fulfilling orders via local micro-fulfillment centers, Gopuff offers a relevant and affordable assortment in minutes for a low, flat fee. Whether customers need cold medicine at midnight, a wine restock mid-dinner party, or just an afternoon ice cream treat along with paper towels, Gopuff provides a unique, reliable and magical experience to customers across the U.S. and U.K.

Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff created the Instant Commerce category and continues to build the rails that define the future of commerce. To learn more, visit or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.

Media Contact
Tarana Mehta - VP Marketing
[email protected] 

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