OPPO Launches OPPO MR Glass Developer Edition for Snapdragon Spaces™ XR Developers Platform at AWE 2023
DUBAI, UAE, June 1, 2023 /PRNewswire/ -- At the Augmented World Expo (AWE) 2023, global technology brand, OPPO launched the OPPO MR Glass Developer Edition, a state-of-the-art mixed reality (MR) device. It provides developers with an ideal platform to create and showcase MR experiences, equipped with advanced technology and unique innovations.
OPPO anticipates a rise in XR technology adoption, particularly with MR as one of the most viable modalities. To drive innovation in MR applications, the OPPO MR Glass will be made available as an official Snapdragon Spaces developer kit in China to help attract developers to the field and push the limits of XR technology.
"Innovation over the years has revealed the immense potential of XR technologies, revolutionizing interaction, and information accessibility. Among them, MR stands out for its ability to seamlessly integrate the virtual and real world, unlocking boundless imagination in various contexts. OPPO MR Glass represents our latest breakthrough in this exploration, equipped with the advanced capabilities of Snapdragon Spaces to empower developers," remarked Yi Xu, Director of XR Technology at OPPO, during the keynote speech.
Said Bakadir, Senior Director, XR Product Management, at Qualcomm Technologies, Inc. said, "We recognize OPPO's long-standing efforts in exploring technologies, products, content, and services for XR, which make them an ideal partner in this field."
Powered by the Snapdragon® XR2+ platform, the OPPO MR Glass is equipped with OPPO's proprietary SUPERVOOC™ fast charging, advanced features such as Binocular VPT (Video Pass Trough) technologies, dual front RGB cameras, pancake lenses, a 120Hz high refresh rate, and built with skin-friendly material, delivering an exceptional user experience.
Over the years, OPPO has focused on developing advanced XR concept products, empowering innovation among developers. Since the release of OPPO's first AR concept product, OPPO AR Glass, in 2019, OPPO has introduced three smart glasses to the market, including OPPO AR Glass 2021, OPPO Air Glass, and OPPO Air Glass 2, exploring various aspects of algorithms, optical solutions, interactions, and ecosystem.
In 2023, OPPO Air Glass won silver in the AR category of the Edison Product Awards, highlighting international recognition for OPPO's XR capabilities. Furthermore, OPPO's XR exploration includes the AR application CybeReal and other innovations to seamlessly connect the physical and digita world.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO's business covers 60 countries operated by more than 40,000 dedicated employees, with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.
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