eBay Launches Authentication for Streetwear
'Authenticity Guarantee' now covers streetwear items $200+;
SAN JOSE, Calif., June 1, 2023 /PRNewswire/ -- eBay, the global commerce leader that connects millions of sellers and buyers around the world, has expanded its Authenticity Guarantee to streetwear. Beginning today, new and pre-owned inventory sold for $200+ from Aimé Leon Dore, Fear of God, KITH, Supreme, Off-White, Palace and Stone Island will be eligible for the service. This marks the expansion of eBay's authentication service to its sixth category, which currently includes sneakers, watches, jewelry, handbags, and trading cards.
All eligible streetwear bought and sold in the U.S. will be vetted and verified by eBay's team of professionally trained authenticators using detailed physical inspection and advanced technical equipment in eBay's new state-of-the-art facility in New Jersey.
"eBay has pieces from nearly every notable streetwear drop that's ever happened – whether in 1993 or 2023," said Garry Thaniel, Global GM of Sneakers and Streetwear at eBay. "We've heard loud and clear from our enthusiast community that they want to be able to come to eBay to buy and sell apparel in the same seamless way that they can sneakers. With the launch of Authenticity Guarantee for streetwear, we're delivering on that ask."
Shoppers can visit eBay.com/streetwear to browse and buy from a selection of thousands of new and pre-owned streetwear items from top brands – all marked with a badge of Authenticity Guarantee. By the end of September, the service will expand to include streetwear from hype brands like adidas and Nike, as well as luxury brands like Gucci, Prada, Louis Vuitton and more.
Fashion on eBay
From Q4 2019 to Q4 2022, eBay's luxury categories in aggregate have had roughly double-digit annualized growth. Authenticity Guarantee is driving increased confidence, and nw programs like Certified by Brand are delivering an even wider selection of coveted and collectible luxury goods. eBay's recent acquisition of Certilogo, a platform that empowers brands and designers to manage the lifecycle of their garments through AI-powered IDs and authentication, further solidifies eBay as a trusted destination for pre-loved menswear and womenswear and marks a key investment in the marketplace's growing fashion category.
How It Works
Streetwear on eBay: By the Numbers
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2022, eBay enabled nearly $74 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com
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SOURCE eBay Inc.
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