Salsify Modernizes Antiquated Product Libraries For the Digital Shelf
BOSTON, June 01, 2023 (GLOBE NEWSWIRE) -- Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, today announced that Salsify Open Catalog, the industry’s only free product catalog featuring brand-owned content, has reached several significant milestones one year after launch. These milestones underscore retailers’ preference for brand-owned content as the best source of truth in order to deliver the best consumer experiences and drive optimum ecommerce results. They include:
“Salsify Open Catalog has allowed us to make our up to date content and product information visible to retailers that may not have not known otherwise,” said Megan Stritch, Assistant Manager, Content Syndication at The J.M. Smucker Company. “We love the ability to provide efficiency for both our internal stakeholders and retailer partners and this tool gives us that connection.”
Recently, Salsify Open Catalog has been recognized as “Product Experience Management Platform of the Year” in the inaugural RetailTech Breakthrough Awards program.
“The days are over when grocers could satisfy their product data needs through third-party supplied shots of the packaging. The digital shelf is a volatile place, constantly requiring more volume and variety of data to win,” said Rob Gonzalez, co-founder and CMO of Salsify. “Building a global PXM network that unites brands and retailers in a collaborative effort to build product experiences that attract, delight, and convert the shopper requires multiple approaches, and Open Catalog is a foundational piece of that strategy. The results of its first year are a clear sign that our approach is working, and we are very excited about the expansion to come.”
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.
Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: www.salsify.com.
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