Brady's End Family Fire Program, Athletes Unveil 'Gunboxing' Videos in New Campaign to Promote Safe Gun Storage
WASHINGTON, May 31, 2023 /PRNewswire/ -- Today, as a part of Brady and the Ad Council's "End Family Fire" program, six athletes, most of whom are gun owners, unveiled a new social media video campaign promoting the life-saving message of safe gun storage.
In a nod to the popular "unboxing" social media trend, athletes, including two-time Super Bowl Champion and philanthropist Torrey Smith and Olympic biathlete and two-time World Cup Silver Medalist Susan Dunklee, demonstrate how quick and easy it is to properly store guns in a lock box or safe at home. Storing guns securely has become increasingly important as instances of family fire continue to climb.
Other participants include NFL legend Josh Morgan, Pueblo of Zia Tribal Councilman andDivision I Cross Country National Champion Dillon Shije, USTA Collegiate Wheelchair Tennis National Champion Jeremy Boyd, and professional basketball player and Jamaican national team member Tajay Ashmeade. Many of the athletes in the campaign speak from personal experience and have been personally impacted by gun violence, as have a majority of Americans.
Kris Brown, president of Brady, said:
The video campaign, developed by the award-winning ad agency OBERLAND, is intended to educate gun owners and the public about safe storage practices as a means to prevent family fire. Family fire refers to a shooting caused by someone having access to a gun from the home when they shouldn't have it.
Every day, eight children and teens are unintentionally injured or killed due to family fire. On average, about 67 people die from gun suicide every day – accounting for more than two thirds of all gun deaths in the U.S. annually.
Torrey Smith, two-time Super Bowl Champion and philanthropist, said:
The videos can be viewed here.
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