Electrify Expo Brings The Nation's Largest EV Festival to Long Beach, CA
LONG BEACH, Calif., May 30, 2023 (GLOBE NEWSWIRE) -- Electrify Expo, North America’s largest electric vehicle (EV) festival, took Long Beach by storm last weekend, bringing the biggest names in electrification to the city for a huge experience full of exciting demo drives, brand interactions, breaking news, vital EV education and the first Electrify Showoff custom EV competition of 2023.
“Long Beach was a monster show and a great way to kick off the Electrify Expo 2023 tour,” said BJ Birtwell, Founder and CEO of Electrify Expo. “Southern California is a trailblazer when it comes to EV adoption and we saw people of all ages excited to experience the ever-expanding world of EVs. We’re excited to carry the momentum into San Francisco next month, June 24-25.”
The weekend kicked off with a media preview day called ‘Industry Day,’ which was jam packed with executives from leading companies like Walmart, Ford, Hyundai, the EPA, LA DOT and Caltrans and others discussing the industry’s biggest opportunities and challenges. Industry Day also featured two exciting news announcements from Bridgestone and Hypercraft. Bridgestone announced on stage its first dedicated EV replacement tire designed for North America's top-selling prmium electric vehicles - the Turanza EV Grand Touring Tire. The Turanza EV Tire is engineered to help optimize all-season performance, provide longer wear life, and allow for the incorporation of renewable and recycled materials in tires. To conclude the day, Hypercraft and Sierra Cars unveiled the Sierra ECHO EV which will be driven by Lucy Block in honor of her late husband Ken Block, American professional rally driver, during the 2023 Pikes Peak International Hill Climb in June.
When Electrify Expo opened to the public on Saturday and Sunday mornings, lines wrapped around the convention center full of attendees waiting to experience a day of all-electric fun. Thousands of people poured into the festival and maxed out a weekend of demo ride and drives that exceeded 33,000 experiences. Vehicles like the Kia EV9 and Toyota BZ4X were on display, drawing a lot of attention. In addition, Tesla made its first event appearance since the announcement that the company would start experimenting with advertising allowing guests to experience the full model lineup.
Auto enthusiasts also showed off their unique, customized EVs as part of the largest custom EV exhibition in the United States featuring radically customized EVs, as well as automotive aftermarket brands. From four wheels to two, Electrify Showoff presented by Yokohama highlighted the customization culture of the next generation of consumers interested in EV personalization. Showoff featured more than 100 entries for 20 categories including “Best of Show” recognition. Other categories included best performance, best audio, best paint job and more. Official category sponsors included Yokohama, STEK, AlloyGator, Shopmonkey and Meguiar’s.
Electrify Showoff will be part of the entire Electrify Expo tour and those interested in submitting their customized rides or exhibiting can do so at https://www.electrifyexpo.com/showoff.
Electrify Expo’s next stop will be June 24-25 in a new location for 2023 - San Francisco. Tickets for the event are on sale now at www.electrifyexpo.com/attend.
Media interested in attending may request credentials by emailing [email protected].
About Electrify Expo
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c1fe7a9c-3314-42eb-90c7-79b69e1d8b3b
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