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Global A2P Messaging Market Report 2023: Growing Use of A2P Messaging Among Customer-Centric Industries Bolsters SectorDUBLIN, May 29, 2023 /PRNewswire/ -- The "Global A2P Messaging Market by Component (Platform, A2P Service), Application (Authentication, Promotional & Marketing, CRM), Deployment Mode, SMS Traffic (National, Multi-Country), End-user and Region - Forecast to 2028" report has been added to ResearchAndMarkets.com's offering. 
With the rising use of mobile devices, businesses are recognizing the value of A2P messaging as a direct and efficient communication channel to connect with customers. The market is primarily fueled by the desire to ensure secure transactions, provide real-time updates, implement personalized marketing strategies, and cater to specific industry requirements. By deployment mode, on-premises segment to record a higher growth rate during the forecast period By deployment mode, on-premises segment segment is expected to record a higher growth rate during the forecast period. on-premises deployment, organizations can maintain greater control over their messaging infrastructure, ensure compliance, customize the system to their specific needs, address performance requirements, overcome connectivity challenges, integrate with legacy systems, and align with internal policies. Among applications, authentication services segment to grow at the highest CAGR during the forecast period Under the applications segment, authentication services segment is expected to grow at the highest growth rate during the forecast period. the drivers for authentication services in the A2P messaging market include security and fraud prevention, compliance and regulatory requirements, user experience, brand protection, industry-specific requirements, and increasing messaging volumes. These drivers are contributing to the growing adoption of authentication services in the A2P messaging market as organizations seek to enhance their messaging security and provide a seamless user experience. Among regions, Asia-Pacific to grow at the highet CAGR during the forecast period The Asia-Pacific (APAC) market is projected to grow at the highest CAGR during the forecast period. The drivers include the widespread adoption of mobile devices, particularly high mobile penetration rates in the region. Additionally, the flourishing e-commerce market, with a growing number of online consumers, has led to increased demand for A2P messaging services for order confirmations, delivery updates, and transactional notifications. The region's focus on financial inclusion has also contributed to the rise of A2P messaging, as it enables financial institutions to reach underserved populations with important account information and payment reminders. The adoption of mobile banking and mobile payment solutions, along with government initiatives leveraging mobile technology for citizen services, have further accelerated the demand for A2P messaging. Market Dynamics Drivers
Restraints
Opportunities
Challenges
Key Topics Covered: 1 Introduction 2 Research Methodology 3 Executive Summary 4 Premium Insights 5 Market Overview and Industry Trends 6 A2P Messaging Market, by Component 7 A2P Messaging Market, by Application 8 A2P Messaging Market, by Deployment Mode 9 A2P Messaging Market, by SMS Traffic 10 A2P Messaging Market, by End-user 11 A2P Messaging Market, by Region 12 Competitive Landscape 13 Company Profiles 14 Adjacent/Related Markets 15 Appendix Companies Mentioned
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SOURCE Research and Markets 
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