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Global Content Management System Market Report 2023: A $27.48 Billion Market by 2028 - Increasing Number of Active Websites Using CMS Platforms Driving Growth
[May 25, 2023]

Global Content Management System Market Report 2023: A $27.48 Billion Market by 2028 - Increasing Number of Active Websites Using CMS Platforms Driving Growth

DUBLIN, May 25, 2023 /PRNewswire/ -- The "Global Content Management System Market: Analysis By Deployment, By End User, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028" report has been added to's offering.


The global content management system market was valued at US$19.05 billion in 2022. The market value is forecasted to grow to US$27.48 billion by 2028. The market is anticipated to grow at a CAGR of approx. 6% during the forecasted period of 2023-2028.

Content management system (CMS) market is associated with provision of software solutions by entities (organizations, sole traders and partnerships) that enable users to create, manage, and publish digital content, such as text, images, and multimedia, without the need for extensive technical knowledge. CMS solutions are mainly designed to help businesses, organizations, and individuals create and manage content for websites, mobile apps, and other digital channels. 

There are around 1.13 billion websites in the world as of January 2023, of which ~199mm are considered active websites (defined as responsive websites with unique domains [sub-domains excluded] that contain unique content and structure). This is consistent with the ~200mm active websites cited by Wix as of 2021. Within this large number of active websites globally, ~27% of them have been built with a content management system (CMS), with ~10% of the total active websites built with a SaaS CMS (e.g., Wix, Squarespace, Shopify, etc.).

Factors such as rapidly developing e-commerce sector, increasing number of businesses and startups, rising IT spending, growing demand for cloud-based software and applications, rising adoption of BYOD policy, increased focus of companies on online marketing, etc. are expected to drive the overall market growth in the forecasted period.

Headless CMS is the new trend in the content management system market, where headless CMS provides flexibility in choosing front-end technology and allows developers to use any programming language and framework to create unique user experiences by providing CMS solutions for a variety of devices, such as websites, mobile apps, smartwatches, and IoT devices. 

Market Dynamics:

Growth Drivers:

The global content management system market has been growing over the past few years, due to factors such as increasing number of active websites using CMS platforms, rising adoption of cloud computing, increasing application of CMS across various industry verticals, growing usage of mobile devices, increasing E-commerce, etc.

Increasing adoption of mobile devices such as smartphones and tablets by users to access content on the go regardless of their location have been incentivizing businesses to demand CMS solutins that prioritize mobile responsiveness, faster loading times, and optimized content for mobile devices. Also, growing use of mobile devices have led to an increased user engagement with features such as touchscreens, swipe gestures, and voice commands, benefitting CMS providers in terms of provision of longer sessions, more shares, & ultimately more traffic for user's website.

Therefore, growing usage of mobile devices along with increased internet penetration will continue to boost the growth of global content management system market.


However, the market growth would be negatively impacted by various challenges such as data security and privacy concerns, high maintenance cost associated with CMS platforms, etc. Increasing number of security breaches and compliance issues associated with CMS platforms, particularly if they are not kept up-to-date with the latest security patches and updates, makes businesses reluctant to adopt both existing and new solutions that involve data handling or data shifting from one platform to another.

Also, digital records are vulnerable to unauthorized access, whether through hacking or lax employee security, which can lead to theft of confidential information, customer information or payment details, along with disruption of business and loss of sensitive data, resulting in significant liabilities for the affected company and reputational harm for CMS providers, further jeopardizing the confidence of customers in the provision of CMS solutions.


The market is projected to grow at a fast pace during the forecasted period, due to various latest trends such as increased integration of artificial intelligence (AI), personalization, headless CMS, rising demand from SMEs, etc. market.

AI in content management system is used to understand large amounts of unstructured data, automate routine tasks, and expose patterns by categorizing, classifying, and analyzing content, thereby assisting businesses in making smart marketing decisions and improving overall customer experience. AI integrated CMS also helps in analyzing existing content on a website and generate new content that matches the tone & style of the existing content, saving time & effort and ensuring that the content created is high-quality and engaging.

Therefore, increasing integration of AI in CMS platforms for smart content analysis & categorization, automatic image tagging, scalable personalization & predictions, time-saving content creation assistance, content gap identification and on-the-spot SEO improvements is expected to boost the growth of global content management system market in the forecasted years of 2023-2028.

Competitive Landscape:

Content management system market is seen to be moderately fragmented with few dominant players holding a significant market share along with the presence of large number of small players and new entrants offering niche WPS platforms and solutions to remain competitive in the market. currently dominates the market and continues to engage in R&D, innovation and launch of new solutions and updates in order to broaden and strengthen the current portfolios, while attracting new customers.

Within emerging players, Shopify Inc., has emerged as a notable share gainer and market leader in both the SaaS CMS and commerce enablement markets, with Shopify having a strong advantage over other CMS providers like, Inc. and Squarespace, Inc. in terms of product suite (e.g., embedded finance offerings including Capital and Balances, cross-border solutions such as Markets, B2B solutions, Shopify Fulfillment Network, other offerings from strategic partners, etc., scale and ecosystem (including consumer solutions Shop App and a share-gaining Shop Pay wallet), reputation and mindshare in ecommerce, etc.).

Market Dynamics

Growth Drivers

  • Increasing Number of Active Websites Using CMS Platforms
  • Rising Adoption of Cloud Computing
  • Growing Usage of Mobile Devices
  • Increasing E-commerce
  • Increasing Application of CMS Across Various Industry Verticals


  • Data Security and Privacy Concerns
  • High Maintenance Cost Associated with CMS Platforms

Market Trends

  • Increasing Integration of Artificial Intelligence (AI)
  • Personalization
  • Headless CMS
  • Rising demand from SMEs

Company Profiles

  •, Inc.
  • Shopify Inc.
  • Squarespace, Inc.
  • Adobe, Inc.
  • HubSpot, Inc.
  • BigCommerce Pty. Ltd.
  • Webflow, Inc.
  • Drupal
  • Open Source Matters, Inc. (Joomla)

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