Social Networking Market size to grow by USD 163.6 billion from 2022 to 2027, Increased internet penetration to boost the market growth - Technavio
NEW YORK, May 19, 2023 /PRNewswire/ -- The global social networking market size is estimated to increase by USD 163.6 billion from 2022 to 2027. The market's growth momentum will progress at a CAGR of 16.9% during the forecast period. Increased Internet penetration is the major factor that drives the growth of the global social networking market. Social networks have witnessed a huge growth in demand over the years because of a variety of factors, such as increased Internet penetration. Facebook, YouTube, and WhatsApp are the most popular social networks worldwide, which represents a significant and sustained increase in demand for social networking platforms. Additionally, as the Internet becomes more pervasive, social networking platforms are creating more diverse and active communities. Hence, such factors drive the market growth during the forecast period. Discover some insights on the market size historic period (2017 to 2021) and forecast period (2023-2027) before buying the full report -Request a sample report
Social networking market – Vendor Analysis
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Social Networking Market - Segmentation Assessment
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Social Networking Market – Market Dynamics
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The social media analytics market is estimated to grow at a CAGR of 23.29% between 2022 and 2027. The size of the market is forecast to increase by USD 7,260.33 million. This report extensively covers market segmentation by application (sales and marketing management, customer experience management, competitive intelligence, risk management, and public safety and law enforcement), end-user (retail, government, media and entertainment, travel, and others), deployment (on-premise and cloud), and geography (North America, APAC, Europe, South America, and Middle East and Africa). The growing use of social media analytics to improve brand loyalty is notably driving market growth.
Artificial intelligence (AI) in the social media market size is expected to increase by USD 3.66 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 26.93%. Furthermore, this report extensively covers artificial intelligence (AI) in social media market segmentation by application (predictive risk management, consumer experience management, and sales and marketing) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The growing demand for data integration and visual analytics is notably driving the artificial intelligence (AI) in the social media market growth.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
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