Gaming Market size to grow by USD 102.13 billion from 2022 to 2027, The growing adoption of AR and VR games to drive market growth - Technavio

NEW YORK, May 17, 2023 /PRNewswire/ -- The gaming market size is forecast to increase by USD 102.13 billion from 2022 to 2027. The market is expected to be progressing at a CAGR of 9.12%, according to a recent market study by Technavio. The growth of the market will be driven by the growing adoption of AR and VR games, the rising popularity of e-sports, and the increasing number of strategic partnerships and acquisitions. Charts & data tables about market and segment sizes for a historic period of five (2017-2021) years have been covered in this report. Download The Sample Report

Technavio has extensively analyzed 15 major vendors, including Activision Blizzard Inc., Apple Inc., Bandai Namco Holdings Inc., Bowlmor AMF, Chicago Gaming Co., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Microsoft Corp., NetEase Inc., Netmarble Corp., Niantic Inc., Nintendo Co. Ltd., Rovio Entertainment Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., The Walt Disney Co., Ubisoft Entertainment, and Zeptolab UK Ltd.

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Key Benefits for Industry Players & Stakeholders – 

• The report offers information on the criticality of vendor inputs, including R&D, CAPEX, and technology.
• It also provides detailed analyses of the market's competitive landscape and vendors' product offerings.
• The report also provides a qualitative and quantitative analysis of vendors to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

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Gaming Market 2023-2027: Market Dynamics

Key Drivers

• The growing adoption of AR and VR games significantly drives the gaming market growth. 
• AR/VR gaming is the integration of visual and audio game content into a real-time user environment and the adoption of AR/VR devices likely increases during the forecast period.
• This is because AR games become more popular. Thus, game developers prefer AR and VR devices over traditional gaming devices.
• Moreover, companies such as Sony and Microsoft use the latest in three-dimensional (3D) technology to develop gaming platforms.
• Therefore, increasing adoption of AR and VR games will drive the growth of the market during the forecast period. 

Significant Trends

• The growth in free-to-play models is an emerging trend that may fuel the gaming market growth. 
• The free-to-play model, also known as the freemium model, offers gaming service providers the opportunity to promote their games, which allows users to play games against virtual goods and virtual currencies.
• Virtual currency is used to purchase virtual goods through in-game microtransactions and these virtual goods include various avatars.
• Also, in some cases, the users use real money to purchase virtual goods such as coins, wands, houses, guns, and swords for their video games.
• Hence, such trends influence the growth of the market during the forecast period.

Major Challenges

• The increasing risk of cybercrime through online gaming is a challenge for the gaming market growth. 
• As more people play games online, the opportunities for cybercriminals to exploit vulnerabilities to steal personal information and engage in other malicious activities also increase.
• Such instances of cyber theft in the market are expected to impede the growth of the market.
• A very common way cybercriminals target gamers is through phishing scams, where they send bogus emails or messages purporting to be from legitimate gaming companies, requesting login credentials or other personal information.
• And once cybercriminals gain access to a gamer's account, they can steal virtual currency and valuable game items from gamers, or even sell the account to others on Black's Market.
• Hence, such challenges impede the market growth of gaming during the forecast period.

To gain insights about drivers, trends and challenges and their impact on the market growth, request a sample report!

Gaming Market 2023-2027: Segmentation Analysis

This gaming market report extensively covers market segmentation by type (casual gaming and professional gaming), platform (online and offline), device (mobile gaming, console gaming, and pc gaming), and geography (APAC, North America, Europe, Middle East and Africa, and South America).

• The market share growth by the casual gaming segment will be significant for overall market growth during the forecast period. The term casual gaming refers to games that don't require a great deal of time to be played, won, and earned, and casual gamers don't spend a lot of time playing video games. These service providers generate revenue by licensing gaming software to end users and the casual games segment grows with the spread of mobile games. Casual gamers don't spend money on gaming peripherals and they prefer mobile devices over PCs and consoles because of easy access to the games. Hence, such factors drive the segment growth during the forecast period.

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What are the key data covered in this Gaming Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the gaming market between 2023 and 2027
• Precise estimation of the size of the gaming market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the gaming market across APAC, North America, Europe, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of gaming market vendors

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Table of Contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 07: Executive Summary – Chart on Market Segmentation by Device
• Exhibit 08: Executive Summary – Chart on Incremental Growth
• Exhibit 09: Executive Summary – Data Table on Incremental Growth
• Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 11: Parent market
• Exhibit 12: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 13: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 14: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global gaming market 2017 - 2021 
• Exhibit 19: Historic Market Size – Data Table on global gaming market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 Platform Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

• 4.4 Device Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Device Segment 2017 - 2021 ($ billion)

• 4.5 Geography Segment Analysis 2017 - 2021
• Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.6 Country Segment Analysis 2017 - 2021
• Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 25: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 31: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 32: Chart on Type - Market share 2022-2027 (%)
• Exhibit 33: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 34: Chart on Comparison by Type
• Exhibit 35: Data Table on Comparison by Type

• 6.3 Casual gaming - Market size and forecast 2022-2027
• Exhibit 36: Chart on Casual gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 37: Data Table on Casual gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 38: Chart on Casual gaming - Year-over-year growth 2022-2027 (%)
• Exhibit 39: Data Table on Casual gaming - Year-over-year growth 2022-2027 (%)

• 6.4 Professional gaming - Market size and forecast 2022-2027 
• Exhibit 40: Chart on Professional gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 41: Data Table on Professional gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 42: Chart on Professional gaming - Year-over-year growth 2022-2027 (%)
• Exhibit 43: Data Table on Professional gaming - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 44: Market opportunity by Type ($ billion)
• Exhibit 45: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Platform

• 7.1 Market segments 
• Exhibit 46: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 47: Data Table on Platform - Market share 2022-2027 (%)

• 7.2 Comparison by Platform 
• Exhibit 48: Chart on Comparison by Platform
• Exhibit 49: Data Table on Comparison by Platform

• 7.3 Online - Market size and forecast 2022-2027
• Exhibit 50: Chart on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.4 Offline - Market size and forecast 2022-2027
• Exhibit 54: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 55: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 57: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Platform 
• Exhibit 58: Market opportunity by Platform ($ billion)
• Exhibit 59: Data Table on Market opportunity by Platform ($ billion)

8 Market Segmentation by Device

• 8.1 Market segments 
• Exhibit 60: Chart on Device - Market share 2022-2027 (%)
• Exhibit 61: Data Table on Device - Market share 2022-2027 (%)

• 8.2 Comparison by Device 
• Exhibit 62: Chart on Comparison by Device
• Exhibit 63: Data Table on Comparison by Device

• 8.3 Mobile gaming - Market size and forecast 2022-2027
• Exhibit 64: Chart on Mobile gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Data Table on Mobile gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Chart on Mobile gaming - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Mobile gaming - Year-over-year growth 2022-2027 (%)

• 8.4 Console gaming - Market size and forecast 2022-2027
• Exhibit 68: Chart on Console gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Data Table on Console gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Chart on Console gaming - Year-over-year growth 2022-2027 (%)
• Exhibit 71: Data Table on Console gaming - Year-over-year growth 2022-2027 (%)

• 8.5 PC gaming - Market size and forecast 2022-2027
• Exhibit 72: Chart on PC gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Data Table on PC gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Chart on PC gaming - Year-over-year growth 2022-2027 (%)
• Exhibit 75: Data Table on PC gaming - Year-over-year growth 2022-2027 (%)

• 8.6 Market opportunity by Device 
• Exhibit 76: Market opportunity by Device ($ billion)
• Exhibit 77: Data Table on Market opportunity by Device ($ billion)

9 Customer Landscape

• 9.1 Customer landscape overview 
• Exhibit 78: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation 
• Exhibit 79: Chart on Market share by geography 2022-2027 (%)
• Exhibit 80: Data Table on Market share by geography 2022-2027 (%)

• 10.2 Geographic comparison 
• Exhibit 81: Chart on Geographic comparison
• Exhibit 82: Data Table on Geographic comparison

• 10.3 APAC - Market size and forecast 2022-2027
• Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 10.4 North America - Market size and forecast 2022-2027
• Exhibit 87: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 10.5 Europe - Market size and forecast 2022-2027
• Exhibit 91: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 10.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 95: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 10.7 South America - Market size and forecast 2022-2027
• Exhibit 99: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 10.8 China - Market size and forecast 2022-2027
• Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)

• 10.9 US - Market size and forecast 2022-2027
• Exhibit 107: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 108: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on US - Year-over-year growth 2022-2027 (%)

• 10.10 Japan - Market size and forecast 2022-2027
• Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 10.11 South Korea - Market size and forecast 2022-2027
• Exhibit 115: Chart on South Korea - Market size and forecast 2022-2027 ($ billion)
• Exhibit 116: Data Table on South Korea - Market size and forecast 2022-2027 ($ billion)
• Exhibit 117: Chart on South Korea - Year-over-year growth 2022-2027 (%)
• Exhibit 118: Data Table on South Korea - Year-over-year growth 2022-2027 (%)

• 10.12 Germany - Market size and forecast 2022-2027
• Exhibit 119: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 120: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 121: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 122: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 10.13 Market opportunity by geography 
• Exhibit 123: Market opportunity by geography ($ billion)
• Exhibit 124: Data Tables on Market opportunity by geography ($ billion)

11 Drivers, Challenges, and Trends

• 11.1 Market drivers 

• 11.2 Market challenges 

• 11.3 Impact of drivers and challenges 
• Exhibit 125: Impact of drivers and challenges in 2022 and 2027

• 11.4 Market trends 

12 Vendor Landscape

• 12.1 Overview 

• 12.2 Vendor landscape 
• Exhibit 126: Overview on Criticality of inputs and Factors of differentiation

• 12.3 Landscape disruption 
• Exhibit 127: Overview on factors of disruption

• 12.4 Industry risks 
• Exhibit 128: Impact of key risks on business

13 Vendor Analysis

• 13.1 Vendors covered 
• Exhibit 129: Vendors covered

• 13.2 Market positioning of vendors 
• Exhibit 130: Matrix on vendor position and classification

• 13.3 Activision Blizzard Inc. 
• Exhibit 131: Activision Blizzard Inc. - Overview
• Exhibit 132: Activision Blizzard Inc. - Business segments
• Exhibit 133: Activision Blizzard Inc. - Key news
• Exhibit 134: Activision Blizzard Inc. - Key offerings
• Exhibit 135: Activision Blizzard Inc. - Segment focus

• 13.4 Apple Inc. 
• Exhibit 136: Apple Inc. - Overview
• Exhibit 137: Apple Inc. - Business segments
• Exhibit 138: Apple Inc. - Key news
• Exhibit 139: Apple Inc. - Key offerings
• Exhibit 140: Apple Inc. - Segment focus

• 13.5 Bandai Namco Holdings Inc. 
• Exhibit 141: Bandai Namco Holdings Inc. - Overview
• Exhibit 142: Bandai Namco Holdings Inc. - Business segments
• Exhibit 143: Bandai Namco Holdings Inc. - Key offerings
• Exhibit 144: Bandai Namco Holdings Inc. - Segment focus

• 13.6 DeNA Co. Ltd. 
• Exhibit 145: DeNA Co. Ltd. - Overview
• Exhibit 146: DeNA Co. Ltd. - Product / Service
• Exhibit 147: DeNA Co. Ltd. - Key offerings

• 13.7 Electronic Arts Inc. 
• Exhibit 148: Electronic Arts Inc. - Overview
• Exhibit 149: Electronic Arts Inc. - Product / Service
• Exhibit 150: Electronic Arts Inc. - Key offerings

• 13.8 Epic Games Inc. 
• Exhibit 151: Epic Games Inc. - Overview
• Exhibit 152: Epic Games Inc. - Product / Service
• Exhibit 153: Epic Games Inc. - Key offerings

• 13.9 GungHo Online Entertainment Inc. 
• Exhibit 154: GungHo Online Entertainment Inc. - Overview
• Exhibit 155: GungHo Online Entertainment Inc. - Product / Service
• Exhibit 156: GungHo Online Entertainment Inc. - Key offerings

• 13.10 Microsoft Corp. 
• Exhibit 157: Microsoft Corp. - Overview
• Exhibit 158: Microsoft Corp. - Business segments
• Exhibit 159: Microsoft Corp. - Key news
• Exhibit 160: Microsoft Corp. - Key offerings
• Exhibit 161: Microsoft Corp. - Segment focus

• 13.11 NetEase Inc. 
• Exhibit 162: NetEase Inc. - Overview
• Exhibit 163: NetEase Inc. - Business segments
• Exhibit 164: NetEase Inc. - Key offerings
• Exhibit 165: NetEase Inc. - Segment focus

• 13.12 Netmarble Corp. 
• Exhibit 166: Netmarble Corp. - Overview
• Exhibit 167: Netmarble Corp. - Product / Service
• Exhibit 168: Netmarble Corp. - Key offerings

• 13.13 Sony Group Corp. 
• Exhibit 169: Sony Group Corp. - Overview
• Exhibit 170: Sony Group Corp. - Business segments
• Exhibit 171: Sony Group Corp. - Key news
• Exhibit 172: Sony Group Corp. - Key offerings
• Exhibit 173: Sony Group Corp. - Segment focus

• 13.14 Square Enix Holdings Co. Ltd. 
• Exhibit 174: Square Enix Holdings Co. Ltd. - Overview
• Exhibit 175: Square Enix Holdings Co. Ltd. - Business segments
• Exhibit 176: Square Enix Holdings Co. Ltd. - Key offerings
• Exhibit 177: Square Enix Holdings Co. Ltd. - Segment focus

• 13.15 The Walt Disney Co. 
• Exhibit 178: The Walt Disney Co. - Overview
• Exhibit 179: The Walt Disney Co. - Business segments
• Exhibit 180: The Walt Disney Co. - Key offerings
• Exhibit 181: The Walt Disney Co. - Segment focus

• 13.16 Ubisoft Entertainment 
• Exhibit 182: Ubisoft Entertainment - Overview
• Exhibit 183: Ubisoft Entertainment - Business segments
• Exhibit 184: Ubisoft Entertainment - Key news
• Exhibit 185: Ubisoft Entertainment - Key offerings
• Exhibit 186: Ubisoft Entertainment - Segment focus

• 13.17 Zeptolab UK Ltd. 
• Exhibit 187: Zeptolab UK Ltd. - Overview
• Exhibit 188: Zeptolab UK Ltd. - Product / Service
• Exhibit 189: Zeptolab UK Ltd. - Key offerings

14 Appendix

• 14.1 Scope of the report 

• 14.2 Inclusions and exclusions checklist
• Exhibit 190: Inclusions checklist
• Exhibit 191: Exclusions checklist

• 14.3 Currency conversion rates for US$ 
• Exhibit 192: Currency conversion rates for US$

• 14.4 Research methodology 
• Exhibit 193: Research methodology
• Exhibit 194: Validation techniques employed for market sizing
• Exhibit 195: Information sources

• 14.5 List of abbreviations 
• Exhibit 196: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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