Online Streaming Services Market size to grow by USD 285.46 billion from 2022 to 2027, The growing popularity of online video streaming in the education sector to drive the market growth - Technavio

NEW YORK, May 10, 2023 /PRNewswire/ -- The global online streaming services market size is estimated to increase by USD 285.46 billion from 2022 to 2027. The market's growth momentum will progress at a CAGR of 19.64% during the forecast period. The growing popularity of online video streaming in the education sector significantly drives the online streaming services market growth. Many teachers and educators use online video platforms to interact with students, where they can conduct lectures and classes, which are then published online using capture tools. Additionally, students can access these lectures and classes via websites and mobile applications. For instance, LinkedIn Learning, Coursera Inc., and Udemy Inc. are some of the major online video streaming providers in the education industry. Hence, the growing popularity of online video streaming in the education sector will fuel the growth of the market during the forecast period. Discover some insights on market size historic period (2017 to 2021) and Forecast (2023-2027) before buying the full report -Request a sample report

Online streaming services market – Vendor Analysis
Vendor Landscape - The global online streaming services market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer online streaming services in the market are Access Industries Inc., Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Baidu Inc., Balaji Telefilms Ltd., Brightcove Inc., British Broadcasting Corp., Eros Media World plc, Fox Corp., fuboTV Inc., Hulu LLC, Netflix Inc., Philo Inc., Sling TV LLC, Spotify Technology SA, Tencent Holdings Ltd., and The Walt Disney Co. and others.

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Vendor Offerings -

• Access Industries Inc. - The company offers online streaming services with music and audio streaming service available in over 180 countries around the world, with a music library of 56 million tracks.
• Alibaba Group Holding Ltd. - The company offers online streaming services which can be operated on phone by the application and one can view data and interactions on the control center of the computer.
• Alphabet Inc. - The company offers online streaming services where each user receives a personalized account and recommendations and also allows users to record shows, which will be stored in the cloud.
• For details on the vendor and their offerings – Request a sample report

Online Streaming Services Market - Segmentation Assessment

Segment Overview

This report extensively covers market segmentation by revenue (subscription, advertising, and rental), type (online video streaming and online music streaming), and geography (North America, APAC, Europe, South America, and Middle East and Africa).

• The market share growth by the subscription segment will be significant for overall market growth during the forecast period. Subscription video-on-demand (SVOD) provides customers with access to a large catalog of programs for a fixed price each month and the popularity of SVOD streaming platforms is increasing. This is because they offer unlimited access to original, high-quality content to users on the go. Moreover, certain OTT applications also offer the same functionalities as those offered by broadcast channels. Hence, such factors influence the segment growth during the forecast period.

Geography Overview
By geography, the global online streaming services market is segmented into North America, APAC, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global online streaming services market.

• APAC is estimated to account for 33% of the global market growth during the forecast period. Another key region contributing to the growth of the global market is North America. The growth of the market in the region can be attributed to factors such as the expansion of the on-demand video market and the decline of the live TV broadcast market in countries such as the US and Canada. The entertainment industry in the region is mature and technologically advanced with increasing investments by online streaming service providers and declining demand for television broadcasts encouraging TV broadcasting companies to form strategic partnerships with online streaming service providers. Furthermore, regional players are expanding their businesses by collaborating with artists and acquiring exclusive rights to their songs as well as by acquiring smaller companies. Hence, such factors influence the growth of the market during the forecast period.

For insights on global, regional, and country-level parameters with growth opportunities from 2017 to 2027 - Download a Sample Report

Online Streaming Services Market – Market Dynamics

Key Trends - 

• The increasing penetration of smart TVs is a major trend fueling the online streaming services market growth. 
• The demand for online streaming services is expected to rise due to the rising penetration of smart TVs, which have the ability to stream applications such as Hulu, ALTBalaji, and Amazon Prime.
• The increasing number of technological advances in consumer electronics will further increase the popularity of smart TVs. For instance, features such as advanced cameras are being incorporated into smart TV sales.
• Various companies have released smart TVs to meet the growing demand; for instance, in January 2020, TCL Corporation launched IoT-enabled, AI-powered smart TVs and air conditioners In India.
• Hence, such factors influence the market growth of online streaming services during the forecast period.

Major challenges - 

• Concerns pertaining to video piracy are the challenges that may impede the online streaming services market growth. 
• The prevalence of web video piracy and illegal streaming poses a threat to the global market for online streaming services, where users can download audio and video content easily using software such as BitTorrent and uTorrent.
• This results in many users do not subscribe to online streaming services. And majority of pirated or illegally downloaded content is free of advertisements, unlike video-on-demand (VOD) streaming services that rely on advertising. 
• Online streaming platforms offer a vast amount of exclusive content. But many nations lack stringent piracy laws, which, in turn, hampers the number of subscriptions to online streaming services.
• Hence, concerns related to video piracy may hinder the growth of the global online streaming services market during the forecast period. 

Driver, Trend & Challenges that state about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this Online Streaming Services Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online streaming services market between 2023 and 2027
• Precise estimation of the size of the online streaming services market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the online streaming services market across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the online streaming services market vendors

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Table of Contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Revenue
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global online streaming services market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global online streaming services market 2017 - 2021 ($ billion)

• 4.2 By Revenue Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – By Revenue Segment 2017 - 2021 ($ billion)

• 4.3 By Type Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – By Type Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Revenue

• 6.1 Market segments
• Exhibit 30: Chart on Revenue - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Revenue - Market share 2022-2027 (%)

• 6.2 Comparison by Revenue 
• Exhibit 32: Chart on Comparison by Revenue
• Exhibit 33: Data Table on Comparison by Revenue

• 6.3 Subscription - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Subscription - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Subscription - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Subscription - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Subscription - Year-over-year growth 2022-2027 (%)

• 6.4 Advertising - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Advertising - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Advertising - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Advertising - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Advertising - Year-over-year growth 2022-2027 (%)

• 6.5 Rental - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Rental - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Rental - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Rental - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Rental - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Revenue 
• Exhibit 46: Market opportunity by Revenue ($ billion)
• Exhibit 47: Data Table on Market opportunity by Revenue ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 48: Chart on Type - Market share 2022-2027 (%)
• Exhibit 49: Data Table on Type - Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 50: Chart on Comparison by Type
• Exhibit 51: Data Table on Comparison by Type

• 7.3 Online video streaming - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Online video streaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Online video streaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Online video streaming - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Online video streaming - Year-over-year growth 2022-2027 (%)

• 7.4 Online music streaming - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Online music streaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on Online music streaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on Online music streaming - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Online music streaming - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Type 
• Exhibit 60: Market opportunity by Type ($ billion)
• Exhibit 61: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027 
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027 
• Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027 
• Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027 
• Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 107: Market opportunity by geography ($ billion)
• Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 12.3 Access Industries Inc. 
• Exhibit 115: Access Industries Inc. - Overview
• Exhibit 116: Access Industries Inc. - Product / Service
• Exhibit 117: Access Industries Inc. - Key offerings

• 12.4 Alibaba Group Holding Ltd. 
• Exhibit 118: Alibaba Group Holding Ltd. - Overview
• Exhibit 119: Alibaba Group Holding Ltd. - Business segments
• Exhibit 120: Alibaba Group Holding Ltd. - Key offerings
• Exhibit 121: Alibaba Group Holding Ltd. - Segment focus

• 12.5 Alphabet Inc.
• Exhibit 122: Alphabet Inc. - Overview
• Exhibit 123: Alphabet Inc. - Business segments
• Exhibit 124: Alphabet Inc. - Key news
• Exhibit 125: Alphabet Inc. - Key offerings
• Exhibit 126: Alphabet Inc. - Segment focus

• 12.6 Amazon.com Inc.
• Exhibit 127: Amazon.com Inc. - Overview
• Exhibit 128: Amazon.com Inc. - Business segments
• Exhibit 129: Amazon.com Inc. - Key news
• Exhibit 130: Amazon.com Inc. - Key offerings
• Exhibit 131: Amazon.com Inc. - Segment focus

• 12.7 Apple Inc.
• Exhibit 132: Apple Inc. - Overview
• Exhibit 133: Apple Inc. - Business segments
• Exhibit 134: Apple Inc. - Key news
• Exhibit 135: Apple Inc. - Key offerings
• Exhibit 136: Apple Inc. - Segment focus

• 12.8 AT and T Inc.
• Exhibit 137: AT and T Inc. - Overview
• Exhibit 138: AT and T Inc. - Business segments
• Exhibit 139: AT and T Inc. - Key news
• Exhibit 140: AT and T Inc. - Key offerings
• Exhibit 141: AT and T Inc. - Segment focus

• 12.9 Baidu Inc.
• Exhibit 142: Baidu Inc. - Overview
• Exhibit 143: Baidu Inc. - Business segments
• Exhibit 144: Baidu Inc. - Key offerings
• Exhibit 145: Baidu Inc. - Segment focus

• 12.10 Balaji Telefilms Ltd. 
• Exhibit 146: Balaji Telefilms Ltd. - Overview
• Exhibit 147: Balaji Telefilms Ltd. - Product / Service
• Exhibit 148: Balaji Telefilms Ltd. - Key offerings

• 12.11 British Broadcasting Corp. 
• Exhibit 149: British Broadcasting Corp. - Overview
• Exhibit 150: British Broadcasting Corp. - Product / Service
• Exhibit 151: British Broadcasting Corp. - Key offerings

• 12.12 Eros Media World plc
• Exhibit 152: Eros Media World plc - Overview
• Exhibit 153: Eros Media World plc - Business segments
• Exhibit 154: Eros Media World plc - Key offerings
• Exhibit 155: Eros Media World plc - Segment focus

• 12.13 fuboTV Inc.
• Exhibit 156: fuboTV Inc. - Overview
• Exhibit 157: fuboTV Inc. - Product / Service
• Exhibit 158: fuboTV Inc. - Key offerings

• 12.14 Netflix Inc.
• Exhibit 159: Netflix Inc. - Overview
• Exhibit 160: Netflix Inc. - Product / Service
• Exhibit 161: Netflix Inc. - Key offerings

• 12.15 Spotify Technology SA 
• Exhibit 162: Spotify Technology SA - Overview
• Exhibit 163: Spotify Technology SA - Business segments
• Exhibit 164: Spotify Technology SA - Key offerings
• Exhibit 165: Spotify Technology SA - Segment focus

• 12.16 Tencent Holdings Ltd. 
• Exhibit 166: Tencent Holdings Ltd. - Overview
• Exhibit 167: Tencent Holdings Ltd. - Business segments
• Exhibit 168: Tencent Holdings Ltd. - Key offerings
• Exhibit 169: Tencent Holdings Ltd. - Segment focus

• 12.17 The Walt Disney Co.
• Exhibit 170: The Walt Disney Co. - Overview
• Exhibit 171: The Walt Disney Co. - Business segments
• Exhibit 172: The Walt Disney Co. - Key offerings
• Exhibit 173: The Walt Disney Co. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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