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DeepIntent Ushers the Pharmaceutical Advertising Industry into the Future with TV Convergence-Themed EventDeepIntent's second annual pharma connected TV forum will include speakers from NBCUniversal, Warner Bros. Discovery, Klick Health, the IAB Tech Lab, and more NEW YORK, April 27, 2023 /PRNewswire/ -- DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry. Nielsen reported in July 2022 that streaming accounted for 34.8% of TV time, surpassing cable for the first time. Since then, the trend of viewership shifting toward streaming platforms and free ad-support television (FAST) has continued, leading to a wider gap. According to eMarketer projections, 2023 will be the year the number of U.S. streaming households overtakes those with pay TV services. CTV spend on DeepIntent's platform more than doubled over 2022 and clients are increasingly seeking platforms and technologies that help to navigate the fragmented TV landscape while utilizing data to drive better personalization and higher performance Innovating with Intent's content will include:
"Today's TV viewers are fragmented across screens, platforms, and devices, making TV convergence increasingly important. Convergence gives advertisers a more unified approach to their media buying and planning, campaign measurement, and more," said Marcella Milliet Sciorra, Chief Marketing Officer at DeepIntent. "This event represents pharma's data-driven future, and we're excited to lead the industry there." Innovating with Intent will take place on May 10 in New York City. Click here to request an invitation to the event. To learn more about DeepIntent, visit www.deepintent.com/. About DeepIntent Press Contact View original content to download multimedia:https://www.prnewswire.com/news-releases/deepintent-ushers-the-pharmaceutical-advertising-industry-into-the-future-with-tv-convergence-themed-event-301808741.html SOURCE DeepIntent, Inc. |