Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2023 Update: Sector to Reach $570.4 Million by 2027 at an 11% CAGR - ResearchAndMarkets.com
The "Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2023 Update" report has been added to ResearchAndMarkets.com's offering.
Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
In value terms, the gift card market in Kenya has recorded a CAGR of 11.2% during 2018-2022. According to the publisher, gift card industry in the country is expected to grow by 12.8% on annual basis to reach US$ 375.6 million in 2023.
The gift card industry in Kenya will continue to grow over the forecast period and is expected to record a CAGR of 11.0% during 2023-2027. Gift card market in the country will increase from US$ 332.9 million in 2022 to reach US$ 570.4 million by 2027.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
Total Spend on Gifts in Kenya
Gift Card Market Size by KPIs across Consumer Segments in Kenya
Digital Gift Card Market Size in Kenya
Gift Card Market Size by Retail Consumer in Kenya
Gift Card Spend by Consumer Behavior and Demographics in Kenya
Gift Card Market Size by Corporate Consumer in Kenya
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Kenya
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Kenya
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Kenya
Reasons to buy
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