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North America Customer Experience Management Market Report 2022: Surging Adoption of Artificial Intelligence Bolsters SectorDUBLIN, March 27, 2023 /PRNewswire/ -- The "North America Customer Experience Management Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Component, Deployment Mode, Organization Size, Touchpoint, and Industry Vertical" report has been added to ResearchAndMarkets.com's offering.  The customer experience management market in North America is expected to grow from US$ 4,572.39 million in 2022 to US$ 11,915.36 million by 2028. It is estimated to grow at a CAGR of 17.3% from 2022 to 2028. Boosting E-commerce Industries Such factors are propelling the growth of the market. Furthermore, the proliferation of social media channels such as Facebook, Instagram, YouTube, Twitter, and Pinterest drives brand awareness, marketing, and direct purchases. Various brands use social media shops to simplify the customer purchasing process. For example, Facebook and Instagram shops help retailers to attract new customers and shop directly on social media platforms. Consumer experience solutions help these retailers to reduce churn, increase lifetime value, and retain customers. Hence, changing consumer buying behavior is boosting market growth. Furthermore, the digitization of healthcare is accelerating the adoption of e-health applications, telemedicine, smart health devices, and wearable devices. The digitization of healthcare is changing customer expectations for 24/7 service and immediate response. Therefore, companies are adopting different digital strategies to improve the customer experience. Thus, the factors mentioned above are driving the market growth. Market Dynamics Market Drivers
Market Opportunities
Future Trends
Market Overview Further, increasing the adoption of digital channels for interaction will help organizations better understand the underlying needs of their end users through a digital experience. The highly informed and demanding customers increasingly need timely and personalized interaction services. As a result, companies in the region must adopt CEM solutions that ensure consistent service. Based on component, the market is segmented into solution and service. The solution segment registered the largest market share in 2022. Based on deployment mode, the market is segmented into on premise and cloud based. The cloud based segment held a larger market share in 2022. Based on organization size, the market is segmented into small and medium enterprises and large enterprises. The large enterprises segment held the largest market share in 2022. Based on touch point, the market is segmented into call center, website, mobile application, email, social media, and others. The call center segment held the largest market share in 2022. Based on industry vertical, the market is segmented into IT and telecom, BFSI, energy and utilities, government, retail, manufacturing, and others. The IT and telecom segment held the largest market share in 2022. Based on country, the market is segmented into the US, Canada, and Mexico. The US dominated the market share in 2022.
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SOURCE Research and Markets 
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