DISQO CX STUDY: CONSUMERS MORE CONCERNED THAN EXCITED ABOUT BRANDS USE OF AI
Low knowledge of its applications is driving high consumer
LOS ANGELES, March 23, 2023 /PRNewswire/ -- CX platform DISQO released "HI on AI: Human Intel on Artificial Intelligence," a new report exploring consumers' experiences with and perceptions of generative AI. As companies devote more resources to AI-generated tools and content, DISQO's insights suggest that brands should continuously experiment with and evaluate their generative AI implementations with a strong customer experience lens.
DISQO released a new report exploring consumers' experiences with and perceptions of generative AI.
"Early adoption of emerging generative AI technologies represents a massive opportunity for brands to leapfrog their competition, but only if they are vigilant about customer experiences," said Patrick Egan, Director of Research and Insights, DISQO. "Leveraging generative AI for innovation, increased efficiency, and profitability makes business sense, but consumers are wary and need to be informed and educated about what's in it for them."
DISQO surveyed 28,376 nationally representative consumers from its 100% opted-in audience from February 28th to March 2nd 2023. Key takeaways:
Knowledge and use of generative AI is low, but massive learning is underway.
Consumers can't discern AI-generated content and expect brands to disclose use of the technology.
Download DISQO's new report, HI on AI: Human Intel on Artificial Intelligence. DISQO offers Audience, Ad Testing, Brand Lift and Outcomes Lift solutions to help brands create, test, evaluate, market, and communicate AI-generated content with speed and confidence.
DISQO is the CX platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO's insights, agile testing and advertising measurement products are powered by millions of consumers on the industry's largest opt-in consumer data platform. DISQO is recognized in Deloitte's Fast 500 and Ad Age's Best Places to Work, and is a Top 100 Next Gen Workplace. Follow @DISQO on LinkedIn and Twitter.
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