VAB Releases Comprehensive Report Examining How TV Drives Business Outcomes
—Analysis Spans 10 Years and 1000 Brands Across 80 Categories—
Uber, AppleTV+, Casper, Away and President Biden Among Featured Case Studies
NEW YORK, March 21, 2023 /PRNewswire/ -- The data is in. Covering more than 1000 brands, 80 categories, 30 metrics and 10 years of analysis, a new report by the Video Advertising Bureau (VAB), 25 Ways TV Grows Brands: Powering Performance Through Full-Funnel Business Outcomes, is now available as a resource to marketers. An in-depth study on the effects of TV investment on driving business outcomes, the report distills a decade of analysis into the 25 ways TV grows brands at each stage of the purchase funnel—all the way from awareness to value creation.
"The goal of this landmark report is to provide marketers with the ultimate master class in driving full-funnel business outcomes through Multiscreen TV ad investment. We condensed a decade of original VAB research - 23 attribution reports analyzing 1,000 brands in over 80 categories with 30 types of metrics - into one definitive 2023 report." said Sean Cunningham, President and CEO AB. "All twenty-five ways the report details brand results address an essential marketer aspiration such as: customer acquisition, launching new products, stimulating capital investment, long term sales and twenty-one others."
Among the ways that TV grows brands:
The full report—which features in-depth research and insights, corresponding case studies and respective charts and infographics, as well as a roundup of key implications for marketers—can be accessed at https://thevab.com/insight/25-ways-tv-grows-brands.
The Video Advertising Bureau (VAB)—whose members include the national TV networks alongside a broader community of influential media companies—is an insights-driven organization that inspires marketers to reimagine their media strategies resulting in smarter, more educated decisions. Visit VAB online and access its continuously growing content library at thevab.com.
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