Fans rush to experience NSW Open Golf Championship in 3D, inside world-first web3 golf metaverse
SYDNEY, March 17, 2023 /PRNewswire/ -- Web3 golf company Play Today has launched a world-first golf metaverse that will be used to livestream the upcoming NSW Open Golf Championship inside an entire 3D virtual golf world, complete with avatars of pro players including the reigning champion, Harrison Crowe.
The "Play Today Metaverse" (accessible at PlayToday.cc) was built by golf players for golf players, and will allow fans to connect with professional players, top-tier golfing brands, and other enthusiasts from across the globe from the comfort of their own homes.
Participants (who are called "Players" in the metaverse) can explore the world of golf in entirely new ways:
But given the unique virtual delivery of the tournament, there is unlimited capacity and all Players will always have a front-row seat for all the action, which will transform how fans interact with the sport of golf and revolutionise our enjoyment of sports events as a whole, according to Play Today.
Clive Mayhew, Play Today CEO, said: "The experience of watching golf events on TV hasn't changed much over the last fifty years. It's not very exciting for the younger player, and doesn't provide any opportunities for interaction, personalisation, or any form of immersion in the world of golf - for players, fans, and golf retailers alike.
"By livestreaming the NSW Golf Open Championship within our metaverse, we are creating a new and exciting way for fans from around the world to experience professional golf. And golf is just the beginning - this is just a small taste of what the future of interactive sports broadcasting will become."
Harrison Crowe, reigning NSW Open Golf Championship winner, said: "It was a pretty incredible moment for me to win the NSW Open last year, especially because I won the Asia-Pacific Amateur Championship in the same year. That was definitely a career highlight.
"However, I'm even more stoked to be playing in the NSW Open this year because of the exciting new metaverse format that will allow my fans to be even closer to the action and more engaged. My supporters are constant motivators, on both the good and the harder days. So I'm looking forward to defending my title and engaging with as many of my supporters as possible this year. Plus my dancing avatar is pretty spot on!"
Stuart Fraser, CEO of Golf NSW, said: "The Play Today Metaverse is a visionary concept for golf. Aligning Australia's greatest State Open Championship with an interactive experience as engaging as the Play Today Metaverse will ensure fans of the sport, not just in our great state, but globally, get a taste for the future of our great game."
The "Play Today NSW Open Golf Championship" will be held at the Rich River Golf Club in Moama in partnership with Golf NSW, from 16 to 19 March.
It will showcase Australasia's best golfers including Blake Windred and existing NSW Open Champion, Harrison Crowe.
Play Today (www.playtoday.cc), the web3 golf company, has developed a consumer digital wallet integrated into a golf scoring app, a golf NFT Marketplace, and a golf metaverse, which is a world's first use of web3 technology connecting the physical game of golf with digital wallets and an immersive online community experience.
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/fans-rush-to-experience-nsw-open-golf-championship-in-3d-inside-world-first-web3-golf-metaverse-301774171.html
SOURCE Play Today