New Medical Study Proves Immersive Audio Enhances Virtual Reality Experience

First of its kind Study Results Presented at Global VR and Healthcare Summit.

PHILADELPHIA, March 14, 2023 /PRNewswire/ -- Bongiovi Medical & Health Technologies' (BMHT) medical team presented the findings of a groundbreaking study that has wide-ranging implications for VR users in healthcare, gaming, training and entertainment. The study results were presented at the International Virtual Reality and Healthcare Global Symposium at Penn Medicine on March 5, 2023. The focus of the study, the first of its kind, was to determine how immersive audio provided by Bongiovi's patented Digital Power Station (DPS) audio processing solutions enhanced the VR user experience.

"These results indicate the efficacy and enhanced value of improving audio immersion in a wide variety of VR and AR applications, including medical/clinical therapeutics, all types of training, education, and of course gaming and entertainment." said Dr James Hughes. "The more lifelike and immersive the audio, the more realistic and effective the overall experience." 

BMHT collaborated with University of Geneva, The International Red Cross, and EMTEQ Labs to do the study. DPS' VR solutions include real-time audio rematering of the audio content, V3D audio imaging, enhanced speech intelligibility, and immersive, natural, accurate, 360-degree audio localization.

"I am extremely excited by what I saw in the presentation of the study results. It has many applications in VR." said Dr. Walter Greenleaf, Medical VR/AR Expert, Stanford University Virtual Human Interaction Lab.

The study was conducted at University of Geneva and the impact on the VR user was determined in terms of immersion (presence) and emotional activation (valence). Test subjects were exposed to program material in "DPS on/enhanced settings" and "DPS off/normal settings". Test data was collected in two separate ways:

1. Self-reported survey ratings from test subjects, and
2. Objective physiologic data obtained from EMTEQ Labs headsets, which acquires and analyzes biodata such as heart rate, breathing, head and face motion, and eye movement.

The study results show that DPS-enhanced audio provided several important enhancements to the overall VR experience, including:

• increased immersion
• increased presence and valence
• increased physiological responses (heart rate, breathing, etc.)
• improved ability to localize objects and events
• a higher quality HD audio experience.

"We always take a multidisciplinary, scientific approach to our research. This study shows our VR solutions have the potential to improve patient outcomes in therapeutic VR applications." said Dr Daniel Weiss, BMHT's Chief Medical Officer. "We knew we had something special with our immersive audio solutions, and the study results confirm this."

More about Digital Power Station DPS audio technology in VR: https://www.bal-medical.com/#contact

About BMHT BMHT (bal-medical.com) BMHT is a subsidiary of Bongiovi Media & Technology, a privately held company whose patented technology was originally conceived in the recording studio. Now BMT's vast patent portfolio provides audio-related solutions that improve consumer electronics, aviation, automotive, healthcare, broadcast, communications, and machine diagnostics.

View original content:https://www.prnewswire.com/news-releases/new-medical-study-proves-immersive-audio-enhances-virtual-reality-experience-301771712.html

SOURCE Bongiovi Medical & Health Technologies

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