New Data From ThreatX Reveals 90% of Consumers are Concerned Poor Vendor Security Will Negatively Impact Their Lives in 2023
According to new data released today from ThreatX, the leading API and application protection platform, 60% of U.S. consumers are less likely to work with a brand that has suffered a data breach. In addition, only 10% of consumers reported feeling protected by vendors and 21% said they would switch to a competing brand following a vendor data breach. Consumers are prioritizing their security, with 60% saying they would consider paying premiums to ensure vendors are adequately protecting their personal information.
As consumers adopt more interconnected digital applications while sophistication and scale of cyberattacks continue to grow, ThreatX surveyed 1,000 consumers about the impact data breaches have had on their lives to highlight consumers' evolving concerns around data security. The results showcase why modern businesses must improve their cybersecurity strategies to defend against today's threat landscape and maintain positive brand reputation. With almost half (48%) of consumers confirming their data has been left vulnerable following a data breach due to an organization's lack of protection, and 9 in 10 agreeing they're concerned this lack of protection will negatively impact their lives, it's more important than ever businesses ensure they are monitoring and blocking potential threats in real time.
"Consumer connectivity and overall engagement is powered by APIs and applications on a daily-if not hourly-basis. And today, some of the most significant data breaches organizations suffer are due to vulnerable APIs and applications which expose sensitive information," said Gene Fay, CEOof ThreatX. "Consumers are more vigilant than ever about protecting their data and they're now demanding more from the vendors they work with. For businesses, the ability to uncover and track suspicious API and application behavior in real time is the key to a good cyber defense, strong consumer loyalty, and an overall competitive differentiator."
Additional findings from the report reveal:
ThreatX's data reveals the potential devasting impact that data breaches can have on consumers' lives, and on brands' reputations. With many of today's high-profile data breaches - think Peloton, Venmo, T-Mobile - being the result of unprotected APIs and applications, it's become imperative that organizations implement robust security measures to protect APIs and applications and preserve their ability to rapidly innovate and meet consumer demands. As more and more technological advancements rely on APIs and applications, real-time scanning of all inbound API and application traffic is critical to effectively identifying and blocking attacks.
For more information about ThreatX, please visit: https://www.threatx.com/.
ThreatX is managed API and application protection that lets you secure them with confidence, not complexity. It blocks botnets and advanced attacks in real time, letting enterprises keep attackers at bay without lifting a finger. Trusted by companies in every industry across the globe, ThreatX profiles attackers and blocks advanced risks to protect APIs and applications 24/7. Learn more at https://www.threatx.com.
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