Phone case market size to grow by USD 13.33 billion from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Feb. 8, 2023 /PRNewswire/ -- The global phone case market size is estimated to increase by USD 13.33 billion between 2022 and 2027. The market's growth momentum will accelerate at a CAGR of 6.86%. The report also includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 26.13 billion. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market.

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Global phone case market – Vendor Analysis

Vendor Offerings -

• Apple Inc.: The company offers phone cases such as iPhone 14 pro max clear case with magsafe.
• CG Mobile: The company offers phone cases such as Guess silicone purple case.
• Fommy.com: The company offers phone cases such as Amzer shockproof TPU cases.
• Moshi Corp.: The company offers phone cases such as Overture cases with the detachable magnetic wallet.
• For Details on the vendor and its offerings – Buy the report!

Vendor Landscape -

The global phone case market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer phone cases in the market are Ai Paiqi Electronic Technology Co., Ltd., Apple Inc., Case Mate Inc., CG Mobile, Cygnett, Element Case Inc., Fommy.com, Hon Hai Precision Industry Co. Ltd., Moshi Corp., Otter Products LLC, Pelican Products Inc., Poetic Cases Inc., Rearth Inc., Reiko Wireless Inc., Samsung Electronics Co. Ltd., Spigen Inc., Urban Armor Gear LLC, Vinci Brands LLC, XtremeGuard, and ZAGG Inc. and others.

The market is expected to experience sizable production capacity growth during the forecast period as the market vendors are expected to expand their presence in traditionally low-penetrated markets such as developing countries. An increase in the production capacity will allow the vendors to meet the surging demand for phone cases due to rising interest in fitness activities. Such factors will increase the market growth during the forecast period. 

Global phone case market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global phone case market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on type, Distribution Channel (Offline and Online), Product (Body glove, Pouch, Phone skin, Hybrid cases, and Others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa). 

• The offline segment will account for a significant share of the global market during the forecast period. In this segment, most consumers still prefer buying products at physical stores rather than online portals, as retail stores allow the choice of physical verification of the products. It also eliminates the need to pay shipping charges and allows the possibility of consulting sales representatives for further details. The continuously rising number of offline retail stores is expected to increase the availability of mobile phone accessories, such as protective covers during the forecast period.

Geography Overview
By geography, the global phone case market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global phone case market.

• APAC is estimated to account for 66% of the growth of the global market during the forecast period. The increasing adoption rate of mobile devices among the youth across the region provides a fillip to the growth of the phone case market. Besides, the increasing penetration of the Internet is surging the online retailing trend in the mobile accessories market, and this is further fueled by the convenience offered by the various payment options, such as cash on delivery and various other discounts offered by e-retailers for numerous products. Furthermore, the rate of smartphone adoption is expanding across countries such as China, Indonesia, and India due to the increasing Internet penetration and the popularity of social networking in these countries, along with increasing disposable income and the growing millennial population. Such factors will increase the market growth in this region during the forecast period.

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Global phone case market – Market Dynamics
Leading Drivers - The growth in penetration of smart mobile phones is notably driving the market growth. The smartphone market has been growing rapidly over the years. The majority of the growth of this market comes from low-priced smartphones ($200). Many Chinese mobile computing device manufacturers are making significant profits through the sales of low-cost smartphones. Moreover, smartphones have a significant share of the market. Their share is further expected to increase, and smartphones are expected to account for over 3 out of every 4 mobile phones sold by 2025. This can be ascertained by the growing demand for smartphones. Such factors will drive the market during the forecast period.

Key Trends - Increasing focus on improving telecommunication network infrastructure is the primary trend in the market. The increasing focus on expanding the telecommunication network coverage by various government organizations across the globe is driving investments in the telecommunication network infrastructure. Thus, growing investments in telecommunication network infrastructure and the developments in 4G/5G compatible devices and their accessories will accelerate the use of phone cases among people. Hence, such factors augment the growth of the market during the forecast period.

Major challenges - Phone cases recall is the major challenge impeding the market growth. There are various defects found in phone cases that tend to recall the specified products. If the phone cover is unintentionally cracked, there is a chance that the product's liquid could escape and come into touch with the skin, which could result in burns and skin irritation. If the liquid is eaten or gets into the airways, it might cause major harm that needs to be treated right once or possibly result in death. Due to this, Printful has made the decision to recall all Liquid Glitter Phone Cases for iPhone 7, 8, SE, X/XS, XR, and XS Max in the hues Pink, Gold, and Silver based on this information and out of an abundance of caution in 2021. Thus, such factors will hamper the growth of the market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this phone case market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the phone case market between 2023 and 2027
• Precise estimation of the phone case market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the phone case market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of phone case market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global phone case market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global phone case market 2017 - 2021 ($ billion)

• 4.2 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 43: Chart on Product - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 45: Chart on Comparison by Product
• Exhibit 46: Data Table on Comparison by Product

• 7.3 Body glove - Market size and forecast 2022-2027
• Exhibit 47: Chart on Body glove - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Body glove - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Body glove - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Body glove - Year-over-year growth 2022-2027 (%)

• 7.4 Pouch - Market size and forecast 2022-2027
• Exhibit 51: Chart on Pouch - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Pouch - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Pouch - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Pouch - Year-over-year growth 2022-2027 (%)

• 7.5 Phone skin - Market size and forecast 2022-2027
• Exhibit 55: Chart on Phone skin - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Phone skin - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Phone skin - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Phone skin - Year-over-year growth 2022-2027 (%)

• 7.6 Hybrid cases - Market size and forecast 2022-2027
• Exhibit 59: Chart on Hybrid cases - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Hybrid cases - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Hybrid cases - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Hybrid cases - Year-over-year growth 2022-2027 (%)

• 7.7 Others - Market size and forecast 2022-2027
• Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Product 
• Exhibit 67: Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 India - Market size and forecast 2022-2027
• Exhibit 97: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.10 US - Market size and forecast 2022-2027
• Exhibit 101: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 109: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 Ai Paiqi Electronic Technology Co., Ltd.
• Exhibit 120: Ai Paiqi Electronic Technology Co., Ltd. - Overview
• Exhibit 121: Ai Paiqi Electronic Technology Co., Ltd. - Product / Service
• Exhibit 122: Ai Paiqi Electronic Technology Co., Ltd. - Key offerings

• 12.4 Apple Inc. 
• Exhibit 123: Apple Inc. - Overview
• Exhibit 124: Apple Inc. - Business segments
• Exhibit 125: Apple Inc. - Key news
• Exhibit 126: Apple Inc. - Key offerings
• Exhibit 127: Apple Inc. - Segment focus

• 12.5 CG Mobile 
• Exhibit 128: CG Mobile - Overview
• Exhibit 129: CG Mobile - Product / Service
• Exhibit 130: CG Mobile - Key offerings

• 12.6 Fommy.com 
• Exhibit 131: Fommy.com - Overview
• Exhibit 132: Fommy.com - Product / Service
• Exhibit 133: Fommy.com - Key offerings

• 12.7 Hon Hai Precision Industry Co. Ltd. 
• Exhibit 134: Hon Hai Precision Industry Co. Ltd. - Overview
• Exhibit 135: Hon Hai Precision Industry Co. Ltd. - Product / Service
• Exhibit 136: Hon Hai Precision Industry Co. Ltd. - Key offerings

• 12.8 Moshi Corp. 
• Exhibit 137: Moshi Corp. - Overview
• Exhibit 138: Moshi Corp. - Product / Service
• Exhibit 139: Moshi Corp. - Key offerings

• 12.9 Otter Products LLC 
• Exhibit 140: Otter Products LLC - Overview
• Exhibit 141: Otter Products LLC - Product / Service
• Exhibit 142: Otter Products LLC - Key offerings

• 12.10 Pelican Products Inc. 
• Exhibit 143: Pelican Products Inc. - Overview
• Exhibit 144: Pelican Products Inc. - Product / Service
• Exhibit 145: Pelican Products Inc. - Key offerings

• 12.11 Reiko Wireless Inc. 
• Exhibit 146: Reiko Wireless Inc. - Overview
• Exhibit 147: Reiko Wireless Inc. - Product / Service
• Exhibit 148: Reiko Wireless Inc. - Key offerings

• 12.12 Samsung Electronics Co. Ltd. 
• Exhibit 149: Samsung Electronics Co. Ltd. - Overview
• Exhibit 150: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 151: Samsung Electronics Co. Ltd. - Key news
• Exhibit 152: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 153: Samsung Electronics Co. Ltd. - Segment focus

• 12.13 Spigen Inc. 
• Exhibit 154: Spigen Inc. - Overview
• Exhibit 155: Spigen Inc. - Product / Service
• Exhibit 156: Spigen Inc. - Key offerings

• 12.14 Urban Armor Gear LLC 
• Exhibit 157: Urban Armor Gear LLC - Overview
• Exhibit 158: Urban Armor Gear LLC - Product / Service
• Exhibit 159: Urban Armor Gear LLC - Key offerings

• 12.15 Vinci Brands LLC 
• Exhibit 160: Vinci Brands LLC - Overview
• Exhibit 161: Vinci Brands LLC - Product / Service
• Exhibit 162: Vinci Brands LLC - Key offerings

• 12.16 XtremeGuard 
• Exhibit 163: XtremeGuard - Overview
• Exhibit 164: XtremeGuard - Product / Service
• Exhibit 165: XtremeGuard - Key offerings

• 12.17 ZAGG Inc. 
• Exhibit 166: ZAGG Inc. - Overview
• Exhibit 167: ZAGG Inc. - Product / Service
• Exhibit 168: ZAGG Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 171: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for market sizing
• Exhibit 174: Information sources

• 13.5 List of abbreviations 
• Exhibit 175: List of abbreviations

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