TMCnet News

Transparent digital signage market 2023-2027; A descriptive analysis of the five forces model, market dynamics, and segmentation - Technavio
[February 08, 2023]

Transparent digital signage market 2023-2027; A descriptive analysis of the five forces model, market dynamics, and segmentation - Technavio


NEW YORK, Feb. 8, 2023 /PRNewswire/ -- According to Technavio, the global transparent digital signage market size is estimated to grow by USD 8.28287 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 30.36% during the forecast period. North America held the largest share of the global market in 2022, and the market in the region is estimated to witness an incremental growth of 36%. For more Insights on market size Request a sample report

Transparent digital signage market - Five Forces
The global cloud data warehouse market is fragmented, and the five forces analysis covers– 

  • Bargaining Power of Buyers 
  • The threat of New Entrants
  • Threat of Rivalry
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Interpretation of porter's five models helps to strategize the business, for entire details – buy the report!

Transparent digital signage market – Customer Landscape

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Transparent digital signage market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on type (LED and OLED), end-user (retail, automotive, and media and entertainment), and geography (North America, APAC, Europe, South America, and Middle East and Africa). 

  • The market growth will be significant in the LED segment during the forecast period. The segment is driven by the increase in high demand for transparent digital signage solutions. In addition, the increased adoption of new technologies such as AR to enhance the customer experience by enterprises is expected to further drive the growth of the market during the forecast period.

Geography Overview
By geography, the global transparent digital signage market is segmented into North America, APAC, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global transparent digital signage market.

  • North America will account for 36% of the market growth during the forecast period. Enterprises in the region are implementing digital signage solutions to attract customers, increase customer engagement, and derive actionable insights. To cater to this demand, vendors operating in the region are introducing new products with high-picture-quality digital signage displays. In addition, the high demand for transparent digital signage products is expected to drive the growth of the regional market.

Download a Sample Report

Transparent digital signage market – Market Dynamics

Key factor driving market growth

  • The market is driven by the increased demand for high-resolution and interactive content.
  • The rise in the adoption of AR and VR technologies has subsequently increased the demand for high-resolution displays.
  • Transparent digital signage products offer features such as touchscreens and 3D capabilities, and hence, they are highly preferred over other digital signage products for technologies such as AR and VR.
  • Besides, vendors in the market are consistently working toward the development of high-resolution, interactive transparent digital signages that increase customer engagement.
  • For instance, MMT GmbH & Co. KG. offers HYPEBOX, which enables customers to see products inside the box through an interactive transparent screen feature. Designed for retail stores, the product has low operating costs and power consumption. Many such developments are positively influencing the growth of the market in focus.

Leading trends influencing the market 

  • The emergence of transparent organic light-emitting devices (OLEDs) is identified as a major trend in the market.
  • The demand for OLEDs is increasing among end-users as they offer significant benefits compared with LEDs and LCDs.
  • Some of the key benefits of OLEDs include lightweight, better picture quality, high power efficiency, and better response time than LEDs and LCDs.
  • Moreover, OLEDs have a self-emitting transparent display and do not require a background light.
  • Many vendors in the market are integrating OLEDs into their products to offer enhanced features to customers.

Major challenges hindering market growth

  • Cyberattacks on digital signage network are some of the major challenges hindering the growth of the market.
  • The number of cyberattacks has increased significantly over the years with the rapid adoption of technologies.
  • Digital signage network is one of the most targeted channels for hackers in recent times.
  • Hence, it is imperative for enterprises to secure their digital signage network from cyberattacks by investing in security solutions.
  • With the rise in the number of connected devices, the risk of cyberattacks is expected to increase further during the forecast period.

Driver, trend, and challenges are the factor of market dynamics that states about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this transparent digital signage market report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the transparent digital signage market between 2023 and 2027
  • Precise estimation of the size of the transparent digital signage market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the transparent digital signage market industry across North America, APAC, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of transparent digital signage market vendors

Gain instant access to 17,000+ market research reports.
Technavio's SUBSCRIPTION platform

Related Reports:

  • The metaverse in entertainment market is estimated to grow at a CAGR of 9.07% between 2022 and 2027. The size of the market is forecast to increase by USD 33,323.31 million. The growing adoption of AR/VR gaming by individuals is notably driving the market growth, although factors such as privacy and security concerns over the metaverse may impede the market growth.
  • The metaverse market is estimated to grow at a CAGR of 40.06% between 2022 and 2027. The size of the market is forecast to increase by USD 1,152.35 billion. The growing smartphone penetration and use of 5G are notably driving the market growth, although factors such as privacy and security concerns over the metaverse may impede the market growth.




Transparent Digital Signage Market Scope

Report Coverage

Details

Page number

160

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 30.36%

Market growth 2023-2027

USD 8,282.87 million

Market structure

Concentrated

YoY growth 2022-2023 (%)

30.95

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 36%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

AU Optronics Corp., Barco NV, Leyard Opto Electronic Co. Ltd., LG Corp., Panasonic Holdings Corp., PixelFLEX LLC, Pro Display TM Ltd., Samsung Electronics Co. Ltd., Shenzhen AuroLED Technology Co. Ltd., Shenzhen Huake Light Electronics Co. Ltd., SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd., and Sony Group Corp.

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.


Table of contents:

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
  • 3.4 Market outlook: Forecast for 2022-2027 
    • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
    • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Global transparent digital signage market 2017 - 2021
    • Exhibit 18: Historic Market Size – Data Table on Global transparent digital signage market 2017 - 2021 ($ million)
  • 4.2 Type Segment Analysis 2017 - 2021 
    • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)
  • 4.3 End user Segment Analysis 2017 - 2021 
    • Exhibit 20: Historic Market Size – End user Segment 2017 - 2021 ($ million)
  • 4.4 Geography Segment Analysis 2017 - 2021 
    • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
  • 4.5 Country Segment Analysis 2017 - 2021 
    • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

  • 5.1 Five forces summary 
    • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers 
    • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers 
    • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants 
    • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes 
    • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry 
    • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
  • 5.7 Market condition 
    • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

  • 6.1 Market segments 
    • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
    • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
  • 6.2 Comparison by Type 
    • Exhibit 32: Chart on Comparison by Type
    • Exhibit 33: Data Table on Comparison by Type
  • 6.3 LED - Market size and forecast 2022-2027
    • Exhibit 34: Chart on LED - Market size and forecast 2022-2027 ($ million)
    • Exhibit 35: Data Table on LED - Market size and forecast 2022-2027 ($ million)
    • Exhibit 36: Chart on LED - Year-over-year growth 2022-2027 (%)
    • Exhibit 37: Data Table on LED - Year-over-year growth 2022-2027 (%)
  • 6.4 OLED - Market size and forecast 2022-2027
    • Exhibit 38: Chart on OLED - Market size and forecast 2022-2027 ($ million)
    • Exhibit 39: Data Table on OLED - Market size and forecast 2022-2027 ($ million)
    • Exhibit 40: Chart on OLED - Year-over-year growth 2022-2027 (%)
    • Exhibit 41: Data Table on OLED - Year-over-year growth 2022-2027 (%)
  • 6.5 Market opportunity by Type 
    • Exhibit 42: Market opportunity by Type ($ million)

7 Market Segmentation by End-user

  • 7.1 Market segments 
    • Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
    • Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)
  • 7.2 Comparison by End-user 
    • Exhibit 45: Chart on Comparison by End-user
    • Exhibit 46: Data Table on Comparison by End-user
  • 7.3 Retail - Market size and forecast 2022-2027
    • Exhibit 47: Chart on Retail - Market size and forecast 2022-2027 ($ million)
    • Exhibit 48: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
    • Exhibit 49: Chart on Retail - Year-over-year growth 2022-2027 (%)
    • Exhibit 50: Data Table on Retail - Year-over-year growth 2022-2027 (%)
  • 7.4 Automotive - Market size and forecast 2022-2027
    • Exhibit 51: Chart on Automotive - Market size and forecast 2022-2027 ($ million)
    • Exhibit 52: Data Table on Automotive - Market size and forecast 2022-2027 ($ million)
    • Exhibit 53: Chart on Automotive - Year-over-year growth 2022-2027 (%)
    • Exhibit 54: Data Table on Automotive - Year-over-year growth 2022-2027 (%)
  • 7.5 Media and entertainment - Market size and forecast 2022-2027 
    • Exhibit 55: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ million)
    • Exhibit 56: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ million)
    • Exhibit 57: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
    • Exhibit 58: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
  • 7.6 Market opportunity by End-user 
    • Exhibit 59: Market opportunity by End-user ($ million)

8 Customer Landscape

  • 8.1 Customer landscape overview 
    • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation 
    • Exhibit 61: Chart on Market share by geography 2022-2027 (%)
    • Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
  • 9.2 Geographic comparison 
    • Exhibit 63: Chart on Geographic comparison
    • Exhibit 64: Data Table on Geographic comparison
  • 9.3 North America - Market size and forecast 2022-2027
    • Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
    • Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
  • 9.4 APAC - Market size and forecast 2022-2027
    • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
    • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
    • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
    • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
  • 9.5 Europe - Market size and forecast 2022-2027
    • Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
    • Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
    • Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
    • Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
  • 9.6 South America - Market size and forecast 2022-2027
    • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
    • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
  • 9.7 Middle East and Africa - Market size and forecast 2022-2027 
    • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
    • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
    • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • 9.8 US - Market size and forecast 2022-2027
    • Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
    • Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
    • Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
    • Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)
  • 9.9 China - Market size and forecast 2022-2027
    • Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
    • Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
    • Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
    • Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)
  • 9.10 Canada - Market size and forecast 2022-2027
    • Exhibit 93: Chart on Canada - Market size and forecast 2022-2027 ($ million)
    • Exhibit 94: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
    • Exhibit 95: Chart on Canada - Year-over-year growth 2022-2027 (%)
    • Exhibit 96: Data Table on Canada - Year-over-year growth 2022-2027 (%)
  • 9.11 Germany - Market size and forecast 2022-2027
    • Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
    • Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
    • Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
    • Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
  • 9.12 UK - Market size and forecast 2022-2027
    • Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
    • Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
    • Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
    • Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
  • 9.13 Market opportunity by geography 
    • Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges 
    • Exhibit 106: Impact of drivers and challenges in 2022 and 2027
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape 
    • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption 
    • Exhibit 108: Overview on factors of disruption
  • 11.4 Industry risks 
    • Exhibit 109: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered 
    • Exhibit 110: Vendors covered
  • 12.2 Market positioning of vendors 
    • Exhibit 111: Matrix on vendor position and classification
  • 12.3 AU Optronics Corp. 
    • Exhibit 112: AU Optronics Corp. - Overview
    • Exhibit 113: AU Optronics Corp. - Business segments
    • Exhibit 114: AU Optronics Corp. - Key news
    • Exhibit 115: AU Optronics Corp. - Key offerings
    • Exhibit 116: AU Optronics Corp. - Segment focus
  • 12.4 Barco NV 
    • Exhibit 117: Barco NV - Overview
    • Exhibit 118: Barco NV - Business segments
    • Exhibit 119: Barco NV - Key offerings
    • Exhibit 120: Barco NV - Segment focus
  • 12.5 Leyard Opto Electronic Co. Ltd. 
    • Exhibit 121: Leyard Opto Electronic Co. Ltd. - Overview
    • Exhibit 122: Leyard Opto Electronic Co. Ltd. - Product / Service
    • Exhibit 123: Leyard Opto Electronic Co. Ltd. - Key offerings
  • 12.6 LG Corp. 
    • Exhibit 124: LG Corp. - Overview
    • Exhibit 125: LG Corp. - Business segments
    • Exhibit 126: LG Corp. - Key offerings
    • Exhibit 127: LG Corp. - Segment focus
  • 12.7 Panasonic Holdings Corp. 
    • Exhibit 128: Panasonic Holdings Corp. - Overview
    • Exhibit 129: Panasonic Holdings Corp. - Business segments
    • Exhibit 130: Panasonic Holdings Corp. - Key news
    • Exhibit 131: Panasonic Holdings Corp. - Key offerings
    • Exhibit 132: Panasonic Holdings Corp. - Segment focus
  • 12.8 PixelFLEX LLC 
    • Exhibit 133: PixelFLEX LLC - Overview
    • Exhibit 134: PixelFLEX LLC - Product / Service
    • Exhibit 135: PixelFLEX LLC - Key offerings
  • 12.9 Pro Display TM Ltd. 
    • Exhibit 136: Pro Display TM Ltd. - Overview
    • Exhibit 137: Pro Display TM Ltd. - Product / Service
    • Exhibit 138: Pro Display TM Ltd. - Key offerings
  • 12.10 Samsung Electronics Co. Ltd. 
    • Exhibit 139: Samsung Electronics Co. Ltd. - Overview
    • Exhibit 140: Samsung Electronics Co. Ltd. - Business segments
    • Exhibit 141: Samsung Electronics Co. Ltd. - Key news
    • Exhibit 142: Samsung Electronics Co. Ltd. - Key offerings
    • Exhibit 143: Samsung Electronics Co. Ltd. - Segment focus
  • 12.11 Shenzhen AuroLED Technology Co. Ltd. 
    • Exhibit 144: Shenzhen AuroLED Technology Co. Ltd. - Overview
    • Exhibit 145: Shenzhen AuroLED Technology Co. Ltd. - Product / Service
    • Exhibit 146: Shenzhen AuroLED Technology Co. Ltd. - Key offerings
  • 12.12 Shenzhen Huake Light Electronics Co. Ltd.
    • Exhibit 147: Shenzhen Huake Light Electronics Co. Ltd. - Overview
    • Exhibit 148: Shenzhen Huake Light Electronics Co. Ltd. - Product / Service
    • Exhibit 149: Shenzhen Huake Light Electronics Co. Ltd. - Key offerings
  • 12.13 SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd. 
    • Exhibit 150: SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd. - Overview
    • Exhibit 151: SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd. - Product / Service
    • Exhibit 152: SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd. - Key offerings
  • 12.14 Sony Group Corp. 
    • Exhibit 153: Sony Group Corp. - Overview
    • Exhibit 154: Sony Group Corp. - Business segments
    • Exhibit 155: Sony Group Corp. - Key news
    • Exhibit 156: Sony Group Corp. - Key offerings
    • Exhibit 157: Sony Group Corp. - Segment focus

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist 
    • Exhibit 158: Inclusions checklist
    • Exhibit 159: Exclusions checklist
  • 13.3 Currency conversion rates for US$ 
    • Exhibit 160: Currency conversion rates for US$
  • 13.4 Research methodology 
    • Exhibit 161: Research methodology
    • Exhibit 162: Validation techniques employed for market sizing
    • Exhibit 163: Information sources
  • 13.5 List of abbreviations 
    • Exhibit 164: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/transparent-digital-signage-market-2023-2027-a-descriptive-analysis-of-the-five-forces-model-market-dynamics-and-segmentation---technavio-301739315.html

SOURCE Technavio


[ Back To TMCnet.com's Homepage ]