TV and movie merchandise market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Jan. 31, 2023 /PRNewswire/ -- According to Technavio, the global TV and movie merchandise market size is estimated to grow by USD 90.53 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 9.04%. Moreover, the growth momentum will accelerate. North America will account for 44% of the market's growth during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. For more insights on the market, request a sample report

Global TV and movie merchandise market - Five forces
The global TV and movie merchandise market is fragmented, and the five forces analysis covers–

• Bargaining power of buyers 
• The threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• For an interpretation of Porter's five forces model – buy the report!

Global TV and movie merchandise market – Customer landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global TV and movie merchandise market - Segmentation assessment

Segment overview
Technavio has segmented the market based on application (offline retail and online retail) and product (apparel, toys, accessories, video games, and others). 

• The offline retail segment will account for a significant share of the market's growth during the forecast period. Many consumers prefer making purchases at offline stores. Merchandise is generally sold through retail formats such as specialty stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores. The rising number of personalized gift outlets in shopping malls and hypermarkets is increasing the sales of photo products and merchandise. Moreover, a rise in the establishment of new retail stores might improve customer participation. These factors are expected to drive the growth of the offline retail segment during the forecast period.

Geography overview
Based on geography, the global TV and movie merchandise market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global TV and movie merchandise market.

• North America is estimated to account for 44% of the growth of the global market during the forecast period. The region is home to key vendors such as Time Warner (Warner Bros, Cartoon Network), Comcast (NBC Universal), Disney, and Universal Studios. These companies have created several classic superheroes, cartoon-based movies, and TV shows, which has increased the sales of their merchandise in the market. These factors will drive the growth of the market in the region during the forecast period.

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Global TV and movie merchandise market – Market dynamics
Key factor driving market growth

• The growth of e-commerce platforms is driving the market growth.
• Online retailers are expanding to new regions, and physical retailers are exploring new markets through e-commerce platforms.
• The direct-to-retail option eliminates the need for middlemen.
• The growth of e-commerce platforms will drive the demand for and supply of TV and movie merchandise.
• Licensed vendors and agents can cater to consumers directly using the online platform. In addition, consumers can purchase the merchandise either directly or through a reseller on e-commerce websites.
• These factors will fuel the growth of the market during the forecast period.

Leading trends influencing the market 

• 3D printing of merchandise is a key trend in the market.
• 3D printers are expected to become affordable, which will enable consumers to make their products in the coming years.
• Many licensors, such as Sesame Workshop and Hasbro, plan to offer licenses to 3D printing companies by providing appropriate assets and differentiating them from their competitors.
• For instance, 3D printer suppliers such as Stratasys, MakerBot, and 3D Systems get licenses by paying a royalty.
• MakerBot has a license to 3D print a few of the Sesame Street characters, which can be sold online.

Major challenges hindering market growth

• Uncertain economic conditions may challenge the market growth.
• Weak or uncertain economic conditions can weaken the financial position of vendors.
• This has an impact on advertisers, affiliates, suppliers, retailers, insurers, theater operators, and others.
• Such economic conditions, along with geopolitical and economic uncertainties, can lead to low consumer spending.
• Consumer spending may also be negatively impacted by governments' initiatives to manage national economic matters.
• These factors will impede the market growth during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this TV and movie merchandise market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the TV and movie merchandise market between 2023 and 2027
• Precise estimation of the size of the TV and movie merchandise market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the TV and movie merchandise market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of TV and movie merchandise market vendors

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TV and Movie Merchandise Market Scope

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global TV and movie merchandise market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global TV and movie merchandise market 2017 - 2021 ($ billion)

• 4.2 Application Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ billion)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments 
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)

• 6.2 Comparison by Application 
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application

• 6.3 Offline retail - Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline retail - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Offline retail - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Offline retail - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline retail - Year-over-year growth 2022-2027 (%)

• 6.4 Online retail - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online retail - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Online retail - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Online retail - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online retail - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Application 
• Exhibit 42: Market opportunity by Application ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 43: Chart on Product - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 45: Chart on Comparison by Product
• Exhibit 46: Data Table on Comparison by Product

• 7.3 Apparel - Market size and forecast 2022-2027
• Exhibit 47: Chart on Apparel - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Apparel - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Apparel - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Apparel - Year-over-year growth 2022-2027 (%)

• 7.4 Toys - Market size and forecast 2022-2027
• Exhibit 51: Chart on Toys - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Toys - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Toys - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Toys - Year-over-year growth 2022-2027 (%)

• 7.5 Accessories - Market size and forecast 2022-2027
• Exhibit 55: Chart on Accessories - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Accessories - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Accessories - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Accessories - Year-over-year growth 2022-2027 (%)

• 7.6 Video games - Market size and forecast 2022-2027
• Exhibit 59: Chart on Video games - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Video games - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Video games - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Video games - Year-over-year growth 2022-2027 (%)

• 7.7 Others - Market size and forecast 2022-2027
• Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Product 
• Exhibit 67: Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027
• Exhibit 109: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 41 Entertainment LLC 
• Exhibit 120: 41 Entertainment LLC - Overview
• Exhibit 121: 41 Entertainment LLC - Product / Service
• Exhibit 122: 41 Entertainment LLC - Key offerings

• 12.4 Aardman Animations Ltd. 
• Exhibit 123: Aardman Animations Ltd. - Overview
• Exhibit 124: Aardman Animations Ltd. - Product / Service
• Exhibit 125: Aardman Animations Ltd. - Key offerings

• 12.5 Amazon.com Inc. 
• Exhibit 126: Amazon.com Inc. - Overview
• Exhibit 127: Amazon.com Inc. - Business segments
• Exhibit 128: Amazon.com Inc. - Key news
• Exhibit 129: Amazon.com Inc. - Key offerings
• Exhibit 130: Amazon.com Inc. - Segment focus

• 12.6 AT and T Inc. 
• Exhibit 131: AT and T Inc. - Overview
• Exhibit 132: AT and T Inc. - Business segments
• Exhibit 133: AT and T Inc. - Key news
• Exhibit 134: AT and T Inc. - Key offerings
• Exhibit 135: AT and T Inc. - Segment focus

• 12.7 Banijay Group 
• Exhibit 136: Banijay Group - Overview
• Exhibit 137: Banijay Group - Product / Service
• Exhibit 138: Banijay Group - Key offerings

• 12.8 Charter Communications Inc. 
• Exhibit 139: Charter Communications Inc. - Overview
• Exhibit 140: Charter Communications Inc. - Business segments
• Exhibit 141: Charter Communications Inc. - Key offerings
• Exhibit 142: Charter Communications Inc. - Segment focus

• 12.9 Comcast Corp. 
• Exhibit 143: Comcast Corp. - Overview
• Exhibit 144: Comcast Corp. - Business segments
• Exhibit 145: Comcast Corp. - Key news
• Exhibit 146: Comcast Corp. - Key offerings
• Exhibit 147: Comcast Corp. - Segment focus

• 12.10 Grindstore Ltd. 
• Exhibit 148: Grindstore Ltd. - Overview
• Exhibit 149: Grindstore Ltd. - Product / Service
• Exhibit 150: Grindstore Ltd. - Key offerings

• 12.11 Hasbro Inc. 
• Exhibit 151: Hasbro Inc. - Overview
• Exhibit 152: Hasbro Inc. - Business segments
• Exhibit 153: Hasbro Inc. - Key news
• Exhibit 154: Hasbro Inc. - Key offerings
• Exhibit 155: Hasbro Inc. - Segment focus

• 12.12 Indieflix Inc. 
• Exhibit 156: Indieflix Inc. - Overview
• Exhibit 157: Indieflix Inc. - Product / Service
• Exhibit 158: Indieflix Inc. - Key offerings

• 12.13 LEGO System AS 
• Exhibit 159: LEGO System AS - Overview
• Exhibit 160: LEGO System AS - Product / Service
• Exhibit 161: LEGO System AS - Key news
• Exhibit 162: LEGO System AS - Key offerings

• 12.14 Sony Group Corp. 
• Exhibit 163: Sony Group Corp. - Overview
• Exhibit 164: Sony Group Corp. - Business segments
• Exhibit 165: Sony Group Corp. - Key news
• Exhibit 166: Sony Group Corp. - Key offerings
• Exhibit 167: Sony Group Corp. - Segment focus

• 12.15 The Walt Disney Co. 
• Exhibit 168: The Walt Disney Co. - Overview
• Exhibit 169: The Walt Disney Co. - Business segments
• Exhibit 170: The Walt Disney Co. - Key offerings
• Exhibit 171: The Walt Disney Co. - Segment focus

• 12.16 Wild Brain Entertainment Inc. 
• Exhibit 172: Wild Brain Entertainment Inc. - Overview
• Exhibit 173: Wild Brain Entertainment Inc. - Product / Service
• Exhibit 174: Wild Brain Entertainment Inc. - Key offerings

• 12.17 Wrestling Entertainment Inc. 
• Exhibit 175: Wrestling Entertainment Inc. - Overview
• Exhibit 176: Wrestling Entertainment Inc. - Business segments
• Exhibit 177: Wrestling Entertainment Inc. - Key offerings
• Exhibit 178: Wrestling Entertainment Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 179: Inclusions checklist
• Exhibit 180: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 181: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 182: Research methodology
• Exhibit 183: Validation techniques employed for market sizing
• Exhibit 184: Information sources

• 13.5 List of abbreviations 
• Exhibit 185: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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