TMCnet News
The Enterprise Metaverse and its Promise for the Future/TMCnetWire/ – The term “metaverse” has become increasingly associated with the application and advancement of technology to create a pervasive and connected digital world, especially in terms of virtual and augmented reality. As global connectivity and the progression of powerful mobile devices continue to advance, the possibilities of a digital enterprise metaverse—where one has the ability to digitally connect and collaborate with people, business, and devices all over the world—are proving to be more real and vibrant than ever before. The concept of a digital metaverse has been explored by many people, with various applications being attempted in different areas such as gaming and communication, as well as with the internet of things (IoT). In more recent times, however, the idea has been taken to a whole other level with the introduction of Augmented and Virtual Reality technologies. These disruptive technologies have made it possible to create immersive, lifelike digital experiences that can be used to enable individuals to work, play and interact with others around the world. The enterprise metaverse promises to be a valuable tool for businesses, with potential applications ranging from education and training through to customer service, marketing, and product innovation. In the field of training, for example, employees could experience simulations in a controlled environment and interact with others in the organization in order to more effectively share and understand concepts. In terms of customer service, businesses could provide customers with a personalized, interactive experience, allowing them to explore their products and services in a totally immersive and realistic setting. Meanwhile, marketing and product innovation could be greatly enhanced by enabling companies to visualize and experiment with new products before launching them in the real world. The enterprise metaverse also has some exciting potential for bringing together far-flung parts of the world by creating enhanced digital collaboration opportunities between people, teams, and enterprises. Such a platform would be particularly beneficial for businesses involved in highly technical, often time-sensitive activities that involve the exchange of large amounts of data. Furthermore, the promise of a secure, flexible, and cost-effective digital platform for collaboration and business processes is an enticing one for companies in many different industries. The possibilities of the enterprise metaverse are vast, and at present many of the major tech giants are looking to exploit the possibilities and create innovative solutions. For example, Microsoft has recently released the Hololens 2, which combines the concept of augmented reality with advances in holography to promote more immersive augmented reality experiences. Similarly, Google recently announced the ARCore platform, an Android-friendly augmented reality toolkit which promises to provide powerful and optimized services to developers of augmented reality apps. The theme of collaboration and enhanced digital environments is an exciting one, and one that is set to continue going forward. The enterprise metaverse holds great potential for businesses and individuals alike to benefit from the potential of digital technologies, revolutionizing the way that humans interact, learn, and co-create. It is clear that the enterprise metaverse is one of the most promising areas of technology to watch in the near future, as businesses look to create more compelling and realistic immersive experiences for their customers. |