Global Smart Beacons Markets, 2021-2022 & 2023-2027: Emerging Opportunities in Growth in Organized Retailing and Growing Adoption of Proximity Marketing Solutions
DUBLIN, Jan. 26, 2023 /PRNewswire/ -- The "An In-Depth Look at Smart Beacons: Global Market Analysis" report has been added to ResearchAndMarkets.com's offering.
In this report, the smart beacons market is segmented based on offering, connectivity, technology, end-user industry, and geography. The report provides an overview of the global smart beacons market and analyzes market trends.
Revenue forecasts for this period are segmented based on offering, connectivity, technology, end-user industry, and geography. Market values have been estimated based on the total revenue of smart beacons solution and service providers.
Smart beacons are devices that use wireless Bluetooth low energy (BLE) technology to transmit a small piece of information to other Bluetooth devices. These beacons can detect a Bluetooth enabled device once it enters into its transmission range. They are deployed in various places to attract the attention of a user to a specific location. Mostly, smart beacons are used for marketing offers, asset tracking, contact tracing, and indoor navigation purposes.
Early adoption of advanced marketing technologies and increasing adoption of wearable devices such as smartwatches among users are the major factors driving the growth of the market.
Offline businesses opting for online platforms, management of beacons, and mandatory installation of beacon applications are the major restraining factors for market growth. Nevertheless, growth in retail, increasing government initiatives in ongoing smart city projects, and increasing adoption of proximity marketing solutions are expected to create new market opportunities during the forecast period.
In this report the global market for smart beacons is segmented based on offering, technology, connectivity, end-user industry, and geography. The smart beacons market is segmented based on offering into hardware, software and services. In 2021, the hardware segment dominated the global market for smart beacons with the highest market share.
The global market for smart beacons based on technology is segmented into iBeacon, Eddystone and others.
Based on the end-user industry, the smart beacons market is segmented into retail; banking, financial services and insurance (BFSI); hospitality; healthcare; transport and logistics; and others. Industries are gradually moving away from traditional proximity solutions such as Wi-Fi and RFID to integrate smart beacons. In 2021, the retail segment dominated the global market for smart beacons. Besides the retail industry, smart beacons are also expecte to become a common product in the healthcare industry.
By geography, the smart beacons market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World (Latin America, and the Middle East and Africa). North America is currently the dominant global smart beacon market.
The report covers the market for smart beacons with regard to the user base, across different regions. It also highlights major trends and challenges that will affect the market and the vendor landscape. The report estimates the global market for smart beacons in 2021 and provides projections for the expected market size through 2027.
The scope of the study includes smart beacon development platforms and associated services, and services associated with the platform. However, software and deployment numbers developed in the smart beacon platforms, predeveloped smart beacon applications and physical services are excluded from the study.
- 25 data tables and 15 additional tables
- An overview of the global market outlook for smart Bluetooth beacons and related wireless device technologies
- Analyses of the global and regional market trends, with historic sales data for 2021, estimates for 2022, and projections of compound annual growth rates (CAGRs) through 2027
- Estimation of the actual market size and revenue forecast for smart beacons market in USD millions, and corresponding market share analysis based on offering, technology, connectivity, end-user industry, and region
- Updated information on market drivers and opportunities for smart beacons, major shifts and regulations, technology specific challenges, and other demographic factors shaping the market demand over the coming years (2022-2027)
- Coverage of the technological, economic, and business considerations of the smart beacons market, with global market data analyses and growth forecasts through 2027
- Identification of the major stakeholders and analysis of the company competitive landscape based on recent developments, financial performance, and segmental revenues
Company profiles of major players within the industry, including
- Accent Advanced Systems SLU
- Kontakt.io Inc
- Estimote Inc.
Key Topics Covered:
Chapter 1 Market Outlook
1.1 Market Snapshot
Chapter 2 Executive Summary
Chapter 3 Market Overview
3.3 Market Dynamics
3.3.1 Market Drivers
3.3.2 Market Restraints
3.3 Macroeconomic Factors
3.3.1 Impact of the Covid-19 Pandemic
3.3.2 Porter's Five Forces Analysis of the Market for Smart Beacons
Chapter 4 Emerging Technologies/Opportunities
4.1 Emerging Opportunities
4.1.1 Growth in Organized Retailing
4.1.2 Increasing Government Initiatives in Ongoing Smart City Projects
4.1.3 Growing Adoption of Proximity Marketing Solutions
4.2 Market Trends
4.2.1 Internet of Things
4.2.2 Geofencing Technology and Indoor Location Tracking Systems
Chapter 5 Market Breakdown by Offering, Technology, Connectivity, and End-User Industry
5.1 Smart Beacons Market by Offering
5.2 Smart Beacons Market by Technology
5.3 Smart Beacons Market by Connectivity
5.3.1 Bluetooth Low Energy (Ble)
5.4 Smart Beacons Market by End-User Industry
5.4.2 Banking, Financial Services and Insurance (Bfsi)
5.4.4 Transport and Logistics
Chapter 6 Market Breakdown by Region
6.2 North America
6.5 Rest of the World
Chapter 7 Competitive Landscape
7.2 Strategic Analysis
Chapter 8 Company Profiles
- Accent Advanced Systems Slu
- Aruba Networks (A Hewlett Packard Co.)
- Blueup S.R.L.S.
- Chengdu Jaalee Technology Co. Ltd.
- Cisco Systems Inc.
- Estimote Inc.
- Fujitsu Offerings Asia Pte Ltd.
- Hid Global Corp.
- Infillion (Gimbal)
- Kontakt.Io Inc.
- Leantegra Inc.
- Sensoro Co. Ltd.
For more information about this report visit https://www.researchandmarkets.com/r/1g5pcc-in-depth-look?w=5
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