Global Email Marketing Software Market Report 2022: Sector to Reach $2.2 Billion by 2028 at a 10.6% CAGR
DUBLIN, Jan. 25, 2023 /PRNewswire/ -- The "Global Email Marketing Software Market Size, Share & Industry Trends Analysis Report By Vertical, By Channel (Business To Business and Business To Customers), By Deployment Model (Cloud and On-premise), By Application, By Regional Outlook and Forecast, 2022 - 2028" report has been added to ResearchAndMarkets.com's offering.
The Global Email Marketing Software Market size is expected to reach $2.2 billion by 2028, rising at a market growth of 10.6% CAGR during the forecast period.
The Emergence of Integrated Software Based on Artificial Intelligence
Lower Email Delivery Success Rate and Spam Threats to Prevent Product Acceptance
Deployment Model Outlook
Based on Deployment Model, the Email Marketing Software Market is classified into On-premises and Cloud based on Deployment Model. The On-Premises category displayed the market"s substantial revenue share in 2021. On-premises refers to installing email marketing software on a server at the sender"s or colocation facility. This is popular among businesses that want to keep as many of their computer activities hidden behind their firewall as feasible. Companies that need to keep track of their mailings are also fond of it.
Based on Application, the Email Marketing Software Market is classified into Email Lead Generation, Customer Management, Sales Reporting, Template Management, Reporting & Analytics, and Others. Customer Management is tracking a growth rate throughout the projected period. A planned approach to customer management can increase sales and cultivate long-lasting customer connections. Campaign management technologies like CRM and others are often used to develop customer relationships. It is easier to handle customers at scale when major firms employ CRM systems to gather, store, and organize customer data.
Based on Vertical, the market is classified into BFSI, IT & Telecom, Retail & Consumer Goods, Healthcare, Travel & Transportation, Education, Media & Entertainment, and other segments. In 2021, BFSI had a significant revenue portion of the market. The email marketing platforms have demonstrated a strong revenue impact through client retention, conversion, activity, and sales. Several institutions have already implemented email solutions specifically designed for scaling rapidly and intelligently. Compared to other channels, customers trust the preferred method of communication the most.
Recent Strategies Deployed in Email Marketing Software Market
Key Market Players
Key Topics Covered:
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