YOTTAA Publishes 2023 eCommerce Technology Index
YOTTAA, Inc., the leading cloud platform for accelerating eCommerce, today announced the publication of the latest version of the company's annual index on the performance of third party technologies used on eCommerce sites. The "2023 eCommerce Technology Index" is designed to help retailers research new technologies for their sites and understand the impact third parties can have on overall site performance.
Brands and retailers are adding more and more technology to their eCommerce stack in the pursuit of conversion, traffic, and operational gain. In the past year alone, the number of third party technologies installed on a retail site increased 19% with the typical site adding seven incremental eCommerce technologies. But, beyond the innovation gains promised by these technologies, many retailers struggle to determine their impact on site speed, online experience, and conversion.
The 2023 eCommerce Technology Index examines the site performance impact of 619 of the most widely adopted eCommerce third parties. The data in this report was collected over the course of a month (December 2022) representing 5.5 billion page views from the nearly 2,000 eCommerce sites using YOTTAA's eCommerce acceleration solutions. As part of its platform, YOTTAA's Third Party Knowledge Base is a comprehensive repository of third party data that grows with every page view, adding hundreds of millions of real shopper data points every day.
Through this knowledge base, YOTTAA has deep visibility into site performance data from all the third parties used by its customers. The YOTTAA platform also detects site performance violations of individual third parties. These violationsare used to create Performance Impact Ratings (PIR). Using these PIRs, YOTTAA assigned a color code of red, yellow, and green to each third party evaluated in the index across the most frequently adopted eCommerce technology categories. Slower loading third parties are labeled red, neutral are yellow, and faster loading technologies are green.
Below are some of the key findings from the 2023 eCommerce Technology Index:
"As brands continue to rely on the benefits and return on investments from third party technologies, so too must they appreciate and weigh the total cost of integration, including their impact on site performance," said Rich Stendardo, CEO of YOTTAA. "The 2023 eCommerce Technology Index provides brands with granular performance data for third parties on their sites so they can best measure the overall impact their tech stacks are having on their business."
Leading brands such as 1 800 Contacts, Carter's, J. Crew, Lands' End, Perry Ellis International, Ralph Lauren, and Samsonite rely on YOTTAA to accelerate, optimize, and secure their eCommerce sites. By optimizing the loading of third party eCommerce technologies, high resolution images, and other website elements, YOTTAA enables online brands to deliver superior shopper experiences, improve site performance up to 60%, and increase online conversion up to 20%. To learn more about how YOTTAA can optimize every page load on your eCommerce site and increase conversions, please visit www.yottaa.com or follow @yottaa on Twitter.
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