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Clari Leads the Evolution and Growth of Revenue Operations
[January 24, 2023]

Clari Leads the Evolution and Growth of Revenue Operations


Clari, the Revenue Leader, spent the last decade creating the new software category of Revenue Operations, purpose-built to help companies inspect and control their revenue process. This fundamentally changed the way companies think about their go-to-market, and gave rise to a brand new job function with the same title: Revenue Operations. A study just published reveals that Revenue Operations is now the #1 fastest-growing job in the United States, cementing the role as a must-have for businesses everywhere. The best leverage for this job function goes beyond RevOps, and into a new strategic framework Clari is pioneering called Revenue Collaboration & Governance.

According to LinkedIn's 2023 Jobs on the Rise report, Head of Revenue Operations tops the list of the most in-demand jobs in the U.S, with over 500,000 open Revenue Operations jobs available across the country. Clari's own product usage data affirms this growth in Revenue Operations roles, as the company now counts more than 10,000 Revenue Operations professionals using the Clari platform to run revenue, growing at a rate of more than 100% year-over-year.

This rapid acceleration of the Revenue Operations field represents a profound shift in how enterprises navigate fast-changing environments. As the macroeconomic outlook has weakened, the focus on revenue has only gotten stronger. Revenue leaders at best-in-class companies focus on what they can control to not just survive, butthrive, in a downturn. Revenue Operations pros are uniquely suited to help companies manage costs as well as master revenue, because in tough economic times every drop of revenue matters. And with the right combination of collaboration and governance, companies are able to identify and stop all areas of revenue leak across their business, setting themselves up for enduring success.



"We're proud to have created the rapidly growing Revenue Operations field," said Andy Byrne, CEO of Clari. "Smart investments in revenue optimization - people, process, and technology - are critical to the success of any business, and our software is the key to unlocking their full potential. We are committed to leading the way in Revenue Collaboration & Governance, which will be the next big thing in revenue."

Clari's decade-long engagement with the world's leading organizations - including Workday, Adobe, Okta, Zoom, Finastra, and more - has proven that Revenue Operations is critical to the success of any business. It's a key pillar in how companies run revenue, and is essential for improving efficiency, accuracy, and overall revenue performance.


"The sales game has changed so much in recent years," said Spencer Tuttle, Chief Revenue Officer at ThoughtSpot. "The most effective revenue leaders today rely on data to guide their operations. Any modern Chief Revenue Officer who wants to unlock new levels of sales execution, upmarket growth, and deliver predictable revenue outcomes should leverage Clari."

Sean Hiss, VP GTM Operations at WEKA, added: "The data visibility and insights we get from Clari help us manage against leading and lagging indicators even during our current global economic headwinds. We're not spending time on the number - we're spending time on what the number means to us. I want my executive team to spend their time on the 'so what.'"

Revenue Operations is a component of a much larger movement - Revenue Collaboration & Governance. This strategic framework is designed to help all revenue-critical employees work together more effectively and provide executive teams and boards with greater control over their revenue processes. By implementing Revenue Collaboration & Governance, companies can identify and stop all areas of revenue leak and achieve unprecedented levels of revenue precision.

For more information about Clari's approach to Revenue Collaboration & Governance, visit the company's website or contact a representative to see the Clari Revenue Platform in action.

About Clari

Clari is the leader in Revenue Collaboration & Governance, providing the only enterprise platform to run the most important business process: Revenue. Clari's Revenue Platform connects all revenue-critical employees, processes, and systems to drive breakthroughs in revenue precision.


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