Nogin Survey Reveals D2C Brands' Goals to Uplevel Their Enterprise Ecommerce Platforms
TUSTIN, Calif., Jan. 18, 2023 (GLOBE NEWSWIRE) -- Nogin (NASDAQ: NOGN), a leading provider of innovative enterprise-class ecommerce technology that embraces and extends the capabilities of Shopify Plus, today announced the results of a survey of D2C (direct-to-consumer) brand manufacturing leaders, revealing how D2C brands rate their existing technology stacks, what challenges they face in executing D2C commerce with their current tools, and what capabilities they’d like to see in the future. Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments.
The survey polled 100 leaders representing consumer product brand manufacturers that have existing ecommerce channels or are planning to develop them. As consumer brands continue to adopt D2C ecommerce to drive revenue directly from customers, and as many companies struggle to maintain growth and compete with ecommerce giants and other competitors, brand manufacturing leaders are putting increased scrutiny on the technology stacks that power their digital storefronts.
Brand manufacturers face challenges with their current enterprise ecommerce platforms
Brands are moving toward intelligent commerce—but technology gaps are still holding them back
Most brand manufacturers are ready for a new enterprise ecommerce platform
“D2C brands today are navigating an increasingly competitive ecommerce environment. Yet, as companies grow and search for ways to increase profitability, many find themselves trapped in a cycle of constant upgrades, integrations and custom R&D, unable to compete with industry giants,” said Geoffrey Van Haeren, Co-Founder and Chief Technologist at Nogin. “To come out on top and build an ecommerce business with true staying power, brand manufacturers need a comprehensive, intelligent ecommerce platform—one that not only restarts growth through enterprise-level features like personalization, microtargeting and marketing automation, but delivers on consumers’ rising expectations and lays the foundation for scalable profitability.”
To see the full results of Nogin’s survey of brand manufacturing leaders, please visit https://www.nogin.com/wbr-report/. The WBR Insights research team surveyed 100 respondents from across the U.S. and Canada to generate the results featured in this report. All the respondents represent consumer product brand manufacturers that have existing ecommerce channels or are planning to develop them. Most of the respondents (52%) represent companies that generate at least $50 million in annual ecommerce revenue.
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