Upwave Announces Strategic Partnership With Tremor Video To Efficiently Measure And Maximize Brand Advertising
SAN FRANCISCO and NEW YORK, Jan. 18, 2023 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced a new strategic partnership with Tremor Video, a DSP within Tremor International’s end-to-end technology platform that helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology. Under the partnership, Tremor Video has access to Upwave’s Brand Outcomes measurement capabilities, real-time brand analytics dashboards with optimization recommendations, and audience verification tools.
With Upwave, Tremor Video has been able to efficiently measure and maximize brand advertising across their campaigns by utilizing Upwave’s automated technology features, including a new Automated Discrepancy Detection (ADD) capability. This feature gives Tremor Video on-demand access to QAing tags to ensure they’re measuring as intended. ADD reports refresh regularly and surface issues—and successes—quickly and efficiently.
“Slow detection of tagging issues is an industry-wide issue, and leads to inaccurate measurement. Advertisers want proof their measurement is precise and error-free,” said Chris Kelly, CEO of Upwave. “Helping customers do so in an efficient, software-first, manner was imperative to us at Upwave.”
“As our end-to-end platform evolves to meet the omnichannel and video measurement needs of advertisers, a major priority is cutting-edge ad measurement to best enable media planning, buying and optimization,” said Alexandra Dean, Senior Director, Global Partnerships & Strategy, Tremor International. “Upwave’s flexibility and strong customer support helps ensure that our clients benefit from actionable audience and creative insights they can leverage to optimize their campaigns on a regular basis.”
Tremor Video has been using Upwave’s Automated Discrepancy Detection to help improve operational efficiency and reduce complexities for an estimated 100 campaigns in 2022, and believes continued use in 2023 will yield further benefits. With less manual time spent on set-up and tracking, this technology allows Tremor Video to spend a greater percentage of time comparing the performance of tactics, optimizing them, and maximiing outcomes on behalf of their clients.
About Tremor International
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video's innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app. To learn more, visit www.tremorvideo.com
Amobee optimizes outcomes for advertisers and media companies, while providing a better consumer experience. Its platform assists customers by furthering their audience development, optimizing their cross-channel performance across all TV, connected TV, and digital media, and driving new customer growth through detailed analytics and reporting. To learn more, visit www.amobee.com
Unruly, the media side of Tremor, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with premium publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world's largest DSPs and is compatible with most Ad Age top 100 brands. To learn more, visit www.unruly.co
Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ: (TRMR). For more information, visit: www.tremorinternational.com
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as "anticipates," "believes," "expects," "intends," "may," "can," "will," "estimates," and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits of the Upwave partnership, or any other partnership, our tech stack, and any other offerings of Tremor and its affiliates. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor's most recent Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.