Mixed Reality in education sector market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Jan. 17, 2023 /PRNewswire/ -- According to Technavio, the global mixed reality in education sector market size is estimated to grow by USD 250,820.83 thousand from 2022 to 2027. The market is estimated to grow at a CAGR of 72.49% during the forecast period. Moreover, the growth momentum will accelerate. North America will account for 34% of the growth of the global market during the forecast period. 

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Global mixed reality in education sector market - Five forces
The global mixed reality in education sector market is fragmented, and the five forces analysis covers – 

• Bargaining power of buyers 
• The threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• For interpretation of Porter's five forces model – buy the report!

Global mixed reality in education sector market – Customer landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global mixed reality in education sector market - Segmentation assessment

Segment overview
Technavio has segmented the market based on product (hardware and software) and end-user (higher education and K-12). 

• The hardware segment will grow at a significant rate during the forecast period. The hardware includes head mounted displays (HMDs) that are equipped with sensors, motion-tracking devices, and haptic devices. It also includes all-in-one computer systems that can be used to create MR images and videos. MR enables 3D visual representations. Moreover, many vendors are providing affordable HMDs. These factors will drive the growth of this segment during the forecast period. 

Geography overview
Based on geography, the global mixed reality in education sector market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global mixed reality in education sector market.

• North America is estimated to account for 34% of the growth of the global market during the forecast period. The region is an early adopter of modern technologies. Teachers and students in North America are more receptive to modern technologies when compared with other regions and are highly tech-savvy. These factors will drive the growth of the regional market during the forecast period.

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Global mixed reality in education sector market – Market dynamics
Key factor driving market growth

• The increase in the number of MR classrooms is driving the growth of the market.
• Many vendors are focusing on MR laboratories in the market. For instance, zSpace provides on-site MRI labs to many elementary schools.
• MR classrooms are student-centered and are increasingly being used in the medical education system.
• Thus, the increasing number of MR classrooms will fuel the global MR industry in the education sector during the forecast period.

Leading trends influencing the market 

• The increase in the number of technology partnerships is a key trend in the market.
• Many vendors have formed strategic partnerships to provide educational institutions with affordable and easy-to-use MR hardware and software solutions. For instance, Pearson is working with Microsoft to explore interoperability and the power of mixed reality in education.
• In addition, many colleges and schools are participating in programs designed to improve the use of MR in education. For example, the Texas Tech University Health Sciences Center in Lubbock is a part of Pearson's mixed reality pilot project to use MR imaging to address challenges in nursing education.
• These factors will support the market's growth during the forecast period.

Major challenges hindering market growth

• An increase in the number of substitutes is challenging the mixed reality in education sector market growth.
• Technologies such as AR and VR are gaining popularity in the education sector and are.
• They are replacing MR technology and becoming mainstream worldwide.
• Currently, mobile VR technology is the most accessible technology in terms of price and installation. However, the experience is limited, as the level of student interaction is low and completed with fewer statements.
• These factors will hinder the growth of the segment during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this mixed reality in education sector market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the mixed reality in education sector market between 2023 and 2027
• Precise estimation of the size of the mixed reality in education sector market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the mixed reality in education sector market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of mixed reality in education sector market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global mixed reality in education sector market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global mixed reality in education sector market 2017 - 2021 ($ thousand)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ thousand)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ thousand)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ thousand)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ thousand)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Hardware - Market size and forecast 2022-2027
• Exhibit 34: Chart on Hardware - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 35: Data Table on Hardware - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 36: Chart on Hardware - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Hardware - Year-over-year growth 2022-2027 (%)

• 6.4 Software - Market size and forecast 2022-2027
• Exhibit 38: Chart on Software - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 39: Data Table on Software - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 40: Chart on Software - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Software - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 42: Market opportunity by Product ($ thousand)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 45: Chart on Comparison by End-user
• Exhibit 46: Data Table on Comparison by End-user

• 7.3 Higher education - Market size and forecast 2022-2027
• Exhibit 47: Chart on Higher education - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 48: Data Table on Higher education - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 49: Chart on Higher education - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Higher education - Year-over-year growth 2022-2027 (%)

• 7.4 K-12 - Market size and forecast 2022-2027
• Exhibit 51: Chart on K-12 - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 52: Data Table on K-12 - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 53: Chart on K-12 - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on K-12 - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by End-user 
• Exhibit 55: Market opportunity by End-user ($ thousand)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Canada - Market size and forecast 2022-2027
• Exhibit 97: Chart on Canada - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 98: Data Table on Canada - Market size and forecast 2022-2027 ($ thousand)
• Exhibit 99: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ thousand)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Alchemy Immersive Ltd. 
• Exhibit 108: Alchemy Immersive Ltd. - Overview
• Exhibit 109: Alchemy Immersive Ltd. - Product / Service
• Exhibit 110: Alchemy Immersive Ltd. - Key offerings

• 12.4 Alphabet Inc. 
• Exhibit 111: Alphabet Inc. - Overview
• Exhibit 112: Alphabet Inc. - Business segments
• Exhibit 113: Alphabet Inc. - Key news
• Exhibit 114: Alphabet Inc. - Key offerings
• Exhibit 115: Alphabet Inc. - Segment focus

• 12.5 Avantis Systems Ltd. 
• Exhibit 116: Avantis Systems Ltd. - Overview
• Exhibit 117: Avantis Systems Ltd. - Product / Service
• Exhibit 118: Avantis Systems Ltd. - Key offerings

• 12.6 Eon Reality Inc. 
• Exhibit 119: Eon Reality Inc. - Overview
• Exhibit 120: Eon Reality Inc. - Product / Service
• Exhibit 121: Eon Reality Inc. - Key offerings

• 12.7 fotonVR 
• Exhibit 122: fotonVR - Overview
• Exhibit 123: fotonVR - Product / Service
• Exhibit 124: fotonVR - Key offerings

• 12.8 GIGXR Inc. 
• Exhibit 125: GIGXR Inc. - Overview
• Exhibit 126: GIGXR Inc. - Product / Service
• Exhibit 127: GIGXR Inc. - Key offerings

• 12.9 HTC Corp. 
• Exhibit 128: HTC Corp. - Overview
• Exhibit 129: HTC Corp. - Product / Service
• Exhibit 130: HTC Corp. - Key offerings

• 12.10 Lenovo Group Ltd. 
• Exhibit 131: Lenovo Group Ltd. - Overview
• Exhibit 132: Lenovo Group Ltd. - Business segments
• Exhibit 133: Lenovo Group Ltd. - Key offerings
• Exhibit 134: Lenovo Group Ltd. - Segment focus

• 12.11 Magic Leap Inc. 
• Exhibit 135: Magic Leap Inc. - Overview
• Exhibit 136: Magic Leap Inc. - Product / Service
• Exhibit 137: Magic Leap Inc. - Key offerings

• 12.12 Meta Platforms Inc. 
• Exhibit 138: Meta Platforms Inc. - Overview
• Exhibit 139: Meta Platforms Inc. - Business segments
• Exhibit 140: Meta Platforms Inc. - Key news
• Exhibit 141: Meta Platforms Inc. - Key offerings
• Exhibit 142: Meta Platforms Inc. - Segment focus

• 12.13 Microsoft Corp. 
• Exhibit 143: Microsoft Corp. - Overview
• Exhibit 144: Microsoft Corp. - Business segments
• Exhibit 145: Microsoft Corp. - Key news
• Exhibit 146: Microsoft Corp. - Key offerings
• Exhibit 147: Microsoft Corp. - Segment focus

• 12.14 Osterhout Design Group 
• Exhibit 148: Osterhout Design Group - Overview
• Exhibit 149: Osterhout Design Group - Product / Service
• Exhibit 150: Osterhout Design Group - Key offerings

• 12.15 Sony Group Corp. 
• Exhibit 151: Sony Group Corp. - Overview
• Exhibit 152: Sony Group Corp. - Business segments
• Exhibit 153: Sony Group Corp. - Key news
• Exhibit 154: Sony Group Corp. - Key offerings
• Exhibit 155: Sony Group Corp. - Segment focus

• 12.16 Virtalis Holdings Ltd. 
• Exhibit 156: Virtalis Holdings Ltd. - Overview
• Exhibit 157: Virtalis Holdings Ltd. - Product / Service
• Exhibit 158: Virtalis Holdings Ltd. - Key offerings

• 12.17 zSpace Inc. 
• Exhibit 159: zSpace Inc. - Overview
• Exhibit 160: zSpace Inc. - Product / Service
• Exhibit 161: zSpace Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 162: Inclusions checklist
• Exhibit 163: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 164: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 165: Research methodology
• Exhibit 166: Validation techniques employed for market sizing
• Exhibit 167: Information sources

• 13.5 List of abbreviations 
• Exhibit 168: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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