New VTEX Research Explores How Retailers Can Meet 2023 Profitability Targets
The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year
NEW YORK, Jan. 16, 2023 /PRNewswire/ -- VTEX (NYSE: VTEX), the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, "Three Investments to Drive Ecommerce Growth," at NRF 2023.
The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead. It specifically dives into ecommerce challenges, the new era of profitability and how retailers can achieve that profitability in 2023 by putting the attention back on the customer and their evolving needs.
Since the beginning of COVID-19, the rules of commerce have been rewritten, and an increased emphasis on growth over profitability consumed retailers. Despite this shift, a recent study by Publicis Sapient showed that 37% of retailers say ecommerce isn't meeting their profitablity targets.
"The pandemic ignited the Era of Growth at All Costs, but now retailers are facing higher expectations while fighting a perfect storm of financial challenges and shifting consumer demands," said Jordan Jewell, the report's author, former IDC analyst and current director of Merchant Growth Strategy at VTEX. "Retailers are feeling the pressure to generate profit, and they're not quite sure which investments will help them move the needle and give them the ROI they need to see. Through our finds from this research, we give retailers the tools they need to make the right decisions for them and their business to do just that."
In evaluating what will drive long-term growth, VTEX recommends to focus on three key investments:
To access the full report, please visit: bit.ly/VTEX3Investiments. To meet with VTEX at NRF and learn more about the report and how VTEX supports retailers in reaching 2023 profitability targets, find them at booth #6245.
As a leader in digital commerce platforms, VTEX is trusted by more than 2,400 customers, including AbInbev, Carrefour, Colgate, Motorola, and Whirlpool, having over 3,200 active online stores across 38 countries (as of FY ended on December 31st, 2021). For more information, visit www.vtex.com.
CONTACT: Rachel Goodwill for VTEX, [email protected]
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