Metaverse in e-commerce market 2023-2027: A descriptive analysis of parent market, five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Dec. 8, 2022 /PRNewswire/ -- According to Technavio, the global metaverse in e-commerce market size is expected to grow by USD 85,885.22 million from 2022 to 2027. The market is estimated to grow at a CAGR of 39.65% during the forecast period. Moreover, the growth momentum will accelerate. North America will account for 39% of the growth of the global market during the forecast period.

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Global Metaverse in E-commerce Market - Five Forces

The global metaverse in e-commerce market is fragmented, and the five forces analysis covers–

• Bargaining power of buyers
• Threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• Interpretation of Porter's Five Forces model helps to strategize the business, for entire details - buy report!
   

Global Metaverse in E-commerce Market - Parent Market Analysis

Technavio categorizes the global metaverse in e-commerce market as a part of the information technology (IT) spending market, which covers revenue generated from the sales and subscription of IT services, communications services, cloud services, IT hardware, and IT software. Technavio calculates the global IT spending market size based on IT solutions spending by various end-user industries such as healthcare; banking, financial services, and insurance (BFSI); retail; transportation; media and entertainment; and construction.

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Global Metaverse in E-commerce Market – Customer Landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on the penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Metaverse in E-commerce Market - Segmentation Assessment

Segment Overview

Technavio has segmented the market based on platform, technology, and region.

• The computer segment will grow at the highest rate during the forecast period. The segment had the largest share in the global metaverse in the e-commerce market in 2022 due to the rising internet penetration. Many websites are built to be accessed by desktops. Moreover, consumers with faster Internet speeds tend to prefer desktops, as a fixed connection is faster than a mobile one. These factors will drive the growth of the segment during the forecast period.

Geography Overview

Based on geography, the global metaverse in the e-commerce market is segmented into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global metaverse in the e-commerce market.

• North America will account for 39% of the global metaverse in the e-commerce market during the forecast period. The growth of the market in the region is attributed to factors such as increasing investments in AR technology, rising adoption of technologically advanced applications, and advanced research activities. Moreover, the US and Canada have a vast internet infrastructure and a large number of smartphone users and online stores, which will further contribute to the market's growth.

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Global Metaverse in E-commerce Market – Market Dynamics

Key factors driving market growth

• The growing popularity of AR technology is driving market growth. This technology provides various benefits to customers and merchants.
• Many e-commerce businesses are adopting AR technology. For instance, Amazon.com Inc. is incorporating VR and AR into its shopping experience.
• Metaverse in e-commerce will enable customers to make purchases in real-time at life-like virtual stores created by sellers.
• Such factors will contribute to market growth during the forecast period.

Recent trends influencing the market

• Growing smartphone penetration and the use of 5G are key trends in the metaverse in the e-commerce market.
• Moreover, with the rise in the adoption of smart devices such as smartphones, the demand for 5G is increasing. This, in turn, will increase demand for 5G equipment.
• The growth in smartphone penetration has also led to a rise in online shopping and the use of social media platforms. This will increase the use of different apps and online platforms for online shopping, which will drive the growth of the e-commerce industry during the forecast period.
• Furthermore, the availability of such high-speed internet will encourage e-commerce businesses to adopt advanced technologies such as metaverse to enhance the customers' experience.
• These factors are expected to drive the growth of the global metaverse in the e-commerce market during the forecast period. 

Major challenges hindering market growth

• Privacy and security concerns regarding the metaverse are challenging the growth of the metaverse in the e-commerce market.
• The metaverse collects and processes large amounts of information about users, which leads to privacy concerns.
• Moreover, security or privacy violations might harm the reputation of an organization.
• As the metaverse is constantly evolving, organizers are concerned about the security of these platforms.
• Such factors may hamper the growth of the market during the forecast period.

Drivers, trends, and challenges are the factors of market dynamics, which state about consequences and sustainability of the businesses. Find some insights from a sample report!

What are the key data covered in this metaverse in e-commerce market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the metaverse in e-commerce market between 2023 and 2027
• Precise estimation of the size of the metaverse in e-commerce market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the metaverse in e-commerce market across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of metaverse in e-commerce market vendors

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Related Reports:

• The size of the metaverse market in finance is expected to grow by USD 107.06 billion with a CAGR of 21.33% between 2022 to 2027. The market is segmented by component (hardware and software), end-user (brokerage firms, investment banks, commercial banks, and others), and geography (APAC, North America, Europe, Middle East and Africa, and South America).
• The metaverse real estate market size is expected to grow by USD 5.37 billion between 2021 to 2026. The market is segmented by end-user (enterprises and individuals) and geography (North America, Europe, APAC, South America, and the Middle East and Africa). 

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Table of Contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Technology
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global metaverse in E-commerce market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global metaverse in E-commerce market 2017 - 2021 ($ million)

• 4.2 Platform Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ million)

• 4.3 Technology Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Technology Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

• 6.1 Market segments 
• Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)

• 6.2 Comparison by Platform 
• Exhibit 32: Chart on Comparison by Platform
• Exhibit 33: Data Table on Comparison by Platform

• 6.3 Computer - Market size and forecast 2022-2027
• Exhibit 34: Chart on Computer - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Computer - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Computer - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Computer - Year-over-year growth 2022-2027 (%)

• 6.4 Mobile - Market size and forecast 2022-2027
• Exhibit 38: Chart on Mobile - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Mobile - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Mobile - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Mobile - Year-over-year growth 2022-2027 (%)

• 6.5 Headset - Market size and forecast 2022-2027
• Exhibit 42: Chart on Headset - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Headset - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Headset - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Headset - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Platform 
• Exhibit 46: Market opportunity by Platform ($ million)

7 Market Segmentation by Technology

• 7.1 Market segments 
• Exhibit 47: Chart on Technology - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Technology - Market share 2022-2027 (%)

• 7.2 Comparison by Technology 
• Exhibit 49: Chart on Comparison by Technology
• Exhibit 50: Data Table on Comparison by Technology

• 7.3 AR and VR - Market size and forecast 2022-2027
• Exhibit 51: Chart on AR and VR - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on AR and VR - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on AR and VR - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on AR and VR - Year-over-year growth 2022-2027 (%)

• 7.4 Blockchain - Market size and forecast 2022-2027
• Exhibit 55: Chart on Blockchain - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Blockchain - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Blockchain - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Blockchain - Year-over-year growth 2022-2027 (%)

• 7.5 Mixed reality - Market size and forecast 2022-2027
• Exhibit 59: Chart on Mixed reality - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Mixed reality - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Mixed reality - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Mixed reality - Year-over-year growth 2022-2027 (%)

• 7.6 Others - Market size and forecast 2022-2027
• Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Technology 
• Exhibit 67: Market opportunity by Technology ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 109: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 Adobe Inc. 
• Exhibit 120: Adobe Inc. - Overview
• Exhibit 121: Adobe Inc. - Business segments
• Exhibit 122: Adobe Inc. - Key news
• Exhibit 123: Adobe Inc. - Key offerings
• Exhibit 124: Adobe Inc. - Segment focus

• 12.4 Alibaba Group Holding Ltd. 
• Exhibit 125: Alibaba Group Holding Ltd. - Overview
• Exhibit 126: Alibaba Group Holding Ltd. - Business segments
• Exhibit 127: Alibaba Group Holding Ltd. - Key offerings
• Exhibit 128: Alibaba Group Holding Ltd. - Segment focus

• 12.5 Amazon.com Inc. 
• Exhibit 129: Amazon.com Inc. - Overview
• Exhibit 130: Amazon.com Inc. - Business segments
• Exhibit 131: Amazon.com Inc. - Key news
• Exhibit 132: Amazon.com Inc. - Key offerings
• Exhibit 133: Amazon.com Inc. - Segment focus

• 12.6 Autodesk Inc. 
• Exhibit 134: Autodesk Inc. - Overview
• Exhibit 135: Autodesk Inc. - Product / Service
• Exhibit 136: Autodesk Inc. - Key news
• Exhibit 137: Autodesk Inc. - Key offerings

• 12.7 Block Inc. 
• Exhibit 138: Block Inc. - Overview
• Exhibit 139: Block Inc. - Business segments
• Exhibit 140: Block Inc. - Key offerings
• Exhibit 141: Block Inc. - Segment focus

• 12.8 Epic Games Inc. 
• Exhibit 142: Epic Games Inc. - Overview
• Exhibit 143: Epic Games Inc. - Product / Service
• Exhibit 144: Epic Games Inc. - Key offerings

• 12.9 Matterport Inc. 
• Exhibit 145: Matterport Inc. - Overview
• Exhibit 146: Matterport Inc. - Product / Service
• Exhibit 147: Matterport Inc. - Key news
• Exhibit 148: Matterport Inc. - Key offerings

• 12.10 Meta Platforms Inc. 
• Exhibit 149: Meta Platforms Inc. - Overview
• Exhibit 150: Meta Platforms Inc. - Business segments
• Exhibit 151: Meta Platforms Inc. - Key news
• Exhibit 152: Meta Platforms Inc. - Key offerings
• Exhibit 153: Meta Platforms Inc. - Segment focus

• 12.11 Microsoft Corp. 
• Exhibit 154: Microsoft Corp. - Overview
• Exhibit 155: Microsoft Corp. - Business segments
• Exhibit 156: Microsoft Corp. - Key news
• Exhibit 157: Microsoft Corp. - Key offerings
• Exhibit 158: Microsoft Corp. - Segment focus

• 12.12 NVIDIA Corp. 
• Exhibit 159: NVIDIA Corp. - Overview
• Exhibit 160: NVIDIA Corp. - Business segments
• Exhibit 161: NVIDIA Corp. - Key news
• Exhibit 162: NVIDIA Corp. - Key offerings
• Exhibit 163: NVIDIA Corp. - Segment focus

• 12.13 Roblox Corp. 
• Exhibit 164: Roblox Corp. - Overview
• Exhibit 165: Roblox Corp. - Product / Service
• Exhibit 166: Roblox Corp. - Key offerings

• 12.14 Salesforce.com Inc. 
• Exhibit 167: Salesforce.com Inc. - Overview
• Exhibit 168: Salesforce.com Inc. - Product / Service
• Exhibit 169: Salesforce.com Inc. - Key news
• Exhibit 170: Salesforce.com Inc. - Key offerings

• 12.15 SAP SE 
• Exhibit 171: SAP SE - Overview
• Exhibit 172: SAP SE - Business segments
• Exhibit 173: SAP SE - Key news
• Exhibit 174: SAP SE - Key offerings
• Exhibit 175: SAP SE - Segment focus

• 12.16 Shopify Inc. 
• Exhibit 176: Shopify Inc. - Overview
• Exhibit 177: Shopify Inc. - Product / Service
• Exhibit 178: Shopify Inc. - Key offerings

• 12.17 Unity Software Inc. 
• Exhibit 179: Unity Software Inc. - Overview
• Exhibit 180: Unity Software Inc. - Product / Service
• Exhibit 181: Unity Software Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 182: Inclusions checklist
• Exhibit 183: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 184: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 185: Research methodology
• Exhibit 186: Validation techniques employed for market sizing
• Exhibit 187: Information sources

• 13.5 List of abbreviations 
• Exhibit 188: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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