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Stylus pen market size to increase by USD 490.26 billion: APAC will account for 56% of the market's growth - Technavio
[December 06, 2022]

Stylus pen market size to increase by USD 490.26 billion: APAC will account for 56% of the market's growth - Technavio


NEW YORK, Dec. 6, 2022 /PRNewswire/ -- The stylus pen market by application, type, and geography - Forecast and analysis 2023-2027 report has been published by Technavio. Market growth is estimated to accelerate at a CAGR of 5.14% and register an incremental growth of USD 490.26 billion during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download a PDF sample report

Regional analysis

Based on region, the global stylus pen market is segmented into APAC, North America, Europe, the Middle East and Africa, and South America. APAC will account for 56% of the market's growth during the forecast period. The stylus market for IWBs in APAC is considered to be lucrative because of the rapid growth of the e-learning market in the region. Vietnam and Malaysia dominated the global e-learning market, followed by Thailand, the Philippines, India, and China. With increased product awareness and broadband penetration, vendors are seeking opportunities to generate revenues from these emerging economies. Buy the Report

Company profiles

The stylus pen market report includes information on the key products and recent developments of leading vendors, including:

  • Best Buy Co. Inc. - The company offers a stylus product, namely, Insignia Stylus Silver.
  • Hanwang Technology Co., Ltd - The company offers stylus pens such as HW pen that integrates handwriting technology and electromagnetic induction technology, and it is a perfect match for different modes of computer handwriting board for different users.
  • Hitachi Ltd. - The company offers stylus products such as Hitachi FXDUOSTP Accessories for Interactive Screens and Whiteboards.
  • KYE Systems Corp - The company offers stylus pens such as Genius pen with smooth lines and accurate position, Genius Pen is making much difference in user experience.
  • Microsoft Corp. - The company offers stylus products namely, surface pen platinum that is with precision ink on one end and a rubber eraser on the other for shading, greater sensitivity, and virtually no lag.
  • To gain access to more vendor profiles available with Technavio, Request a sample

Market Dynamics

Factors such as the sustainable model of interactive teaching, and the growing popularity of IWBs will be crucial in driving the growth of the stylus pen market. But the growing adoption of interactive flat panel displays and interactive projectors will restrict the market growth.

Competitive analysis

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others. Request a sample

Market segmentation

  • Based on application, the market is segmented into tablets and IWBs. The tablets segment will account for the largest share of the market's growth during the forecast period.
  • Based on Geography, the market is classified as APAC, North America, Europe, Middle East and Africa, and South America. North America will account for the largest share of the market's growth during the forecast period.

Related Reports:

Smart Display Market by Type and Geography – Forecast and Analysis 2022-2026: The smart display market share is forecasted to grow by USD 7.13 billion from 2021 to 2026. APAC will account for 35% of the market's growth. The smart display market share growth by the signage segment will be significant during the forecast period. 

Capacitive Stylus Market by Application and Geography – Forecast and Analysis 2022-2026: The capacitive stylus market share is expected to increase by USD 51.72 million from 2021 to 2026. APAC will account for 43% of the market's growth. The capacitive stylus market share growth by the tablets segment will be significant during the forecast period.

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Stylus Pen Market Scope

Report Coverage

Details

Page number

159

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.14%

Market growth 2023-2027

USD 490.26 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.35

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 56%

Key countries

US, China, India, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Adonit, Apple Inc., Best Buy Co. Inc., Griffin Technology LLC, Hanwang Technology Co. Ltd., Hitachi Ltd., Honeywell International Inc., HP Development Co. LP, HuntWave Industrial Co. Ltd., International Business Machines Corp., KYE System Corp., Microchip Technology Inc., Microsoft Corp., Promethean Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.


Table of Contents:

1 Executive Summary

  • 1.1 Market Overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market Definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
  • 3.4 Market outlook: Forecast for 2022-2027 
    • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Global stylus pen market 2017 - 2021 
    • Exhibit 18: Historic Market Size – Data Table on Global stylus pen market 2017 - 2021 ($ billion)
  • 4.2 Application Segment Analysis 2017 - 2021 
    • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ billion)
  • 4.3 Type Segment Analysis 2017 - 2021 
    • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
  • 4.4 Geography Segment Analysis 2017 - 2021 
    • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
  • 4.5 Country Segment Analysis 2017 - 2021 
    • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

  • 5.1 Five forces summary
    • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers 
    • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers 
    • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants 
    • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes 
    • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry
    • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
  • 5.7 Market condition
    • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

  • 6.1 Market segments
    • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
    • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
  • 6.2 Comparison by Application 
    • Exhibit 32: Chart on Comparison by Application
    • Exhibit 33: Data Table on Comparison by Application
  • 6.3 Tablets - Market size and forecast 2022-2027 
    • Exhibit 34: Chart on Tablets - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 35: Data Table on Tablets - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 36: Chart on Tablets - Year-over-year growth 2022-2027 (%)
    • Exhibit 37: Data Table on Tablets - Year-over-year growth 2022-2027 (%)
  • 6.4 IWBs - Market size and forecast 2022-2027 
    • Exhibit 38: Chart on IWBs - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 39: Data Table on IWBs - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 40: Chart on IWBs - Year-over-year growth 2022-2027 (%)
    • Exhibit 41: Data Table on IWBs - Year-over-year growth 2022-2027 (%)
  • 6.5 Market opportunity by Application 
    • Exhibit 42: Market opportunity by Application ($ billion)

7 Market Segmentation by Type

  • 7.1 Market segments
    • Exhibit 43: Chart on Type - Market share 2022-2027 (%)
    • Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
  • 7.2 Comparison by Type
    • Exhibit 45: Chart on Comparison by Type
    • Exhibit 46: Data Table on Comparison by Type
  • 7.3 Active - Market size and forecast 2022-2027 
    • Exhibit 47: Chart on Active - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 48: Data Table on Active - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 49: Chart on Active - Year-over-year growth 2022-2027 (%)
    • Exhibit 50: Data Table on Active - Year-over-year growth 2022-2027 (%)
  • 7.4 Passive - Market size and forecast 2022-2027 
    • Exhibit 51: Chart on Passive - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 52: Data Table on Passive - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 53: Chart on Passive - Year-over-year growth 2022-2027 (%)
    • Exhibit 54: Data Table on Passive - Year-over-year growth 2022-2027 (%)
  • 7.5 Market opportunity by Type 
    • Exhibit 55: Market opportunity by Type ($ billion)

8 Customer Landscape

  • 8.1 Customer landscape overview 
    • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation 
    • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
    • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
  • 9.2 Geographic comparison 
    • Exhibit 59: Chart on Geographic comparison
    • Exhibit 60: Data Table on Geographic comparison
  • 9.3 APAC - Market size and forecast 2022-2027 
    • Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
    • Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)
  • 9.4 North America - Market size and forecast 2022-2027 
    • Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
    • Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
  • 9.5 Europe - Market size and forecast 2022-2027 
    • Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
    • Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
  • 9.6 Middle East and Africa - Market size and forecast 2022-2027 
    • Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • 9.7 South America - Market size and forecast 2022-2027 
    • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
    • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
  • 9.8 China - Market size and forecast 2022-2027 
    • Exhibit 81: Chart on China - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 82: Data Table on China - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 83: Chart on China - Year-over-year growth 2022-2027 (%)
    • Exhibit 84: Data Table on China - Year-over-year growth 2022-2027 (%)
  • 9.9 US - Market size and forecast 2022-2027 
    • Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
    • Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)
  • 9.10 Germany - Market size and forecast 2022-2027 
    • Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
    • Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
  • 9.11 India - Market size and forecast 2022-2027 
    • Exhibit 93: Chart on India - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 94: Data Table on India - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 95: Chart on India - Year-over-year growth 2022-2027 (%)
    • Exhibit 96: Data Table on India - Year-over-year growth 2022-2027 (%)
  • 9.12 UK - Market size and forecast 2022-2027 
    • Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
    • Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
    • Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
  • 9.13 Market opportunity by geography 
    • Exhibit 101: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges 
    • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
    • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption
    • Exhibit 104: Overview on factors of disruption
  • 11.4 Industry risks
    • Exhibit 105: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered
    • Exhibit 106: Vendors covered
  • 12.2 Market positioning of vendors 
    • Exhibit 107: Matrix on vendor position and classification
  • 12.3 Best Buy Co. Inc.
    • Exhibit 108: Best Buy Co. Inc. - Overview
    • Exhibit 109: Best Buy Co. Inc. - Business segments
    • Exhibit 110: Best Buy Co. Inc. - Key offerings
    • Exhibit 111: Best Buy Co. Inc. - Segment focus
  • 12.4 Griffin Technology LLC 
    • Exhibit 112: Griffin Technology LLC - Overview
    • Exhibit 113: Griffin Technology LLC - Product / Service
    • Exhibit 114: Griffin Technology LLC - Key offerings
  • 12.5 Hanwang Technology Co. Ltd. 
    • Exhibit 115: Hanwang Technology Co. Ltd. - Overview
    • Exhibit 116: Hanwang Technology Co. Ltd. - Product / Service
    • Exhibit 117: Hanwang Technology Co. Ltd. - Key offerings
  • 12.6 Hitachi Ltd.
    • Exhibit 118: Hitachi Ltd. - Overview
    • Exhibit 119: Hitachi Ltd. - Business segments
    • Exhibit 120: Hitachi Ltd. - Key news
    • Exhibit 121: Hitachi Ltd. - Key offerings
    • Exhibit 122: Hitachi Ltd. - Segment focus
  • 12.7 HuntWave Industrial Co. Ltd. 
    • Exhibit 123: HuntWave Industrial Co. Ltd. - Overview
    • Exhibit 124: HuntWave Industrial Co. Ltd. - Product / Service
    • Exhibit 125: HuntWave Industrial Co. Ltd. - Key offerings
  • 12.8 KYE System Corp.
    • Exhibit 126: KYE System Corp. - Overview
    • Exhibit 127: KYE System Corp. - Product / Service
    • Exhibit 128: KYE System Corp. - Key offerings
  • 12.9 Microchip Technology Inc. 
    • Exhibit 129: Microchip Technology Inc. - Overview
    • Exhibit 130: Microchip Technology Inc. - Business segments
    • Exhibit 131: Microchip Technology Inc. - Key offerings
    • Exhibit 132: Microchip Technology Inc. - Segment focus
  • 12.10 Microsoft Corp.
    • Exhibit 133: Microsoft Corp. - Overview
    • Exhibit 134: Microsoft Corp. - Business segments
    • Exhibit 135: Microsoft Corp. - Key news
    • Exhibit 136: Microsoft Corp. - Key offerings
    • Exhibit 137: Microsoft Corp. - Segment focus
  • 12.11 Promethean Ltd.
    • Exhibit 138: Promethean Ltd. - Overview
    • Exhibit 139: Promethean Ltd. - Product / Service
    • Exhibit 140: Promethean Ltd. - Key offerings
  • 12.12 Seiko Epson Corp.
    • Exhibit 141: Seiko Epson Corp. - Overview
    • Exhibit 142: Seiko Epson Corp. - Business segments
    • Exhibit 143: Seiko Epson Corp. - Key news
    • Exhibit 144: Seiko Epson Corp. - Key offerings
    • Exhibit 145: Seiko Epson Corp. - Segment focus
  • 12.13 Smartboards
    • Exhibit 146: Smart boards - Overview
    • Exhibit 147: Smart boards - Product / Service
    • Exhibit 148: Smart boards - Key offerings
  • 12.14 Songtak Technology Co. Ltd 
    • Exhibit 149: Songtak Technology Co. Ltd - Overview
    • Exhibit 150: Songtak Technology Co. Ltd - Product / Service
    • Exhibit 151: Songtak Technology Co. Ltd - Key offerings
  • 12.15 Wacom Co. Ltd.
    • Exhibit 152: Wacom Co. Ltd. - Overview
    • Exhibit 153: Wacom Co. Ltd. - Business segments
    • Exhibit 154: Wacom Co. Ltd. - Key news
    • Exhibit 155: Wacom Co. Ltd. - Key offerings
    • Exhibit 156: Wacom Co. Ltd. - Segment focus
  • 12.16 WALTOP International Corp. 
    • Exhibit 157: WALTOP International Corp. - Overview
    • Exhibit 158: WALTOP International Corp. - Product / Service
    • Exhibit 159: WALTOP International Corp. - Key offerings
  • 12.17 Yifang Digital Technology Co. Ltd 
    • Exhibit 160: Yifang Digital Technology Co. Ltd - Overview
    • Exhibit 161: Yifang Digital Technology Co. Ltd - Product / Service
    • Exhibit 162: Yifang Digital Technology Co. Ltd - Key offerings

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist 
    • Exhibit 163: Inclusions checklist
    • Exhibit 164: Exclusions checklist
  • 13.3 Currency conversion rates for US$ 
    • Exhibit 165: Currency conversion rates for US$
  • 13.4 Research methodology
    • Exhibit 166: Research methodology
    • Exhibit 167: Validation techniques employed for market sizing
    • Exhibit 168: Information sources
  • 13.5 List of abbreviations 
    • Exhibit 169: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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