The Future of Digital Agriculture Has Arrived - Arable Unveils Mark 3 and Arable Vision
Arable today announced the next generation of its award-winning crop intelligence solution. Powered by the all-new Arable Mark 3 in-field sensing device, the solution now includes contextualized crop imagery via Arable Vision. These innovations break new ground in how data can be used to optimize and advance agriculture around the world.
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At the heart of Arable's next-generation crop intelligence platform is the all-new Arable Mark 3, an in-field sensing and communication device that uniquely measures the weather, plant, soil and irrigation flow all in one simple, reliable system. (Graphic: Business Wire)
"Agriculture is one of the most important industries in the world, and right now it is desperately in need of solutions that deliver sustainability and productivity in the face of growing challenges," said Jim Ethington, CEO of Arable. "At Arable we believe that better data drives better decisions, and with the Mark 3 we are setting a new standard not just in complete, trustworthy data, but also actionable insights - and doing it all in one simple solution."
Today's announcement comes at a time when the agriculture industry is facing unprecedented obstacles. Feeding a rapidly growing population amid a changing climate, scarcity in water, lack of new fertile land and heightened consumer demands for sustainable products is putting extreme strain on the food supply. Never has the need been greater for innovative solutions that improve crop quality and yields, financial outcomes for the farmer and the environmental footprint of agriculture.
One Simple System Delivers a Big Global Impact
In a single intuitive system, Arable combines accurate in-field weather, forecasts, and plant and soil data with advanced modeling and machine learning to deliver actionable insights. Armed with a holistic, real-time view into the entire crop system, growers, advisors and researchers are able to make more informed decisions and achieve better outcomes in key applications, including irrigation, crop protection, fertilization, labor efficiency, breeding and sustainability.
Hundreds of forward-thiking agribusinesses, farming operations, and food and beverage companies in over 30 countries rely on Arable to help them plan more effectively, accelerate R&D efforts, reduce their environmental impact and maximize economic value throughout the supply chain.
"The Arable system gives us access to critical decision-making data when we need it and plays a pivotal role in producing high-quality wine sustainably, something that is extremely important to us and our vision for a brighter future. We're beyond excited as we continue to explore the new capabilities of Mark 3 and Arable Vision," states Will Drayton, director of technical viticulture, sustainability and research at Treasury Americas, a division of Treasury Wine Estates.
Arable Mark 3: Smarter, Tougher and More Powerful in Every Sense
At the heart of Arable's next-generation crop intelligence platform is the Mark 3, an in-field sensing and communication device that uniquely measures the weather, plant, soil and irrigation flow all in one simple, reliable system. Arable, in partnership with award-winning Bould Design-famous for the Nest thermostat-designed the Mark 3 with major advances in user experience, plant and environmental sensing, connectivity and ruggedness.
Arable Vision: New Field Insights from the Palm of Your Hand
Using the Mark 3's new integrated 5MP camera, Arable Vision provides a daily high-resolution image of the crop and puts that image in context of what was happening in the field environment before, during and after the image was taken. Users are able to tag, share and add notes to the images, further strengthening team-wide collaboration and facilitating quick problem resolution.
A real-time view of the crop allows for fewer trips to the field, rapid identification of issues that compromise yield and quality, optimized timing of field work, as well as continuous phenotyping. The result is reduced risk, cost savings and maximized use of resources.
In addition, having a continuous visual record of the crop through the season provides the ability to better assess what drove outcomes at the end of the season. These records can be used to support other needs for verification in insurance, carbon programs, traceability and the food supply chain.
"With the addition of Mark 3 and Arable Vision, we are proud to accelerate the future of digital agriculture with the most advanced crop intelligence solution in the world," said Jim Ethington, CEO of Arable. "These latest innovations put more power in the hands of our customers to create smarter and more efficient operations, be proactive in the face of risk and uncertainty, meet sustainability goals and build a resilient food system."
Arable is now accepting pre-orders for the Mark 3 device, with availability beginning early 2023. Visit arable.com/mark3 for more information.
Arable, the leader in crop intelligence, advances digital agriculture globally. Forward-thinking agribusinesses, farming operations, and food and beverage companies use Arable to be more productive, sustainable and profitable. Arable's intuitive IoT-based solution combines reliable in-field weather, forecast, plant, soil and irrigation data with advanced modeling and machine learning to deliver real-time, actionable insights into the entire crop system. Arable helps customers in more than 30 countries optimize water use, crop protection, fertilization, field work, research trials, food supply chains and sustainability initiatives. Visit www.arable.com for more information.
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