TMCnet News

Co-Create What's Next at CES 2023: Marelli to showcase cutting-edge technologies that drive vehicle personality and performance
[December 06, 2022]

Co-Create What's Next at CES 2023: Marelli to showcase cutting-edge technologies that drive vehicle personality and performance


  • Exclusive experience to feature the company's latest innovations that drive vehicle personality and performance
  • Customize your own vehicle by choosing from a curated selection of lighting, sensing, electronics, and interior options in Marelli's Digital Design Studio
  • Experience the natural meeting point of cutting-edge electronics solutions and the highest standards for interior design through Marelli's Smart Surface solutions

LAS VEGAS, Dec. 6, 2022 /PRNewswire/ -- Marelli, one of the world's leading global independent suppliers to the automotive sector, will showcase its latest innovations at CES 2023 in Las Vegas, NV, January 5-7, 2023, at the Wynn Hotel. The invitation-only, interactive experience will allow guests to co-create the future of mobility.

Those visiting Marelli's hospitality suite at CES will experience the company's latest technology portfolio that drives vehicle personality and performance. In-demand features will be brought to life in the space through Marelli's latest concept models and digital cnfigurators.



Customers will be invited to define their brand's personality or DNA by configuring their own vehicle, choosing from a curated selection of lighting, sensing, electronics, and interior options featured in Marelli's Digital Design Studio. Users will have the option to select their features from designated personality styles or create their own unique design.

The Marelli showcase will also highlight Smart Surface solutions that enhance vehicle personality and user experience. Visitors will get to explore first-hand the natural meeting point of cutting-edge electronics and the highest standards for interior design through Marelli's Smart Surface solutions. Realized through the Digital Design Studio, the material collection display, and the interactive cockpit demo, visitors will be able to experience interactive, informative, and decorative options.


Interactive smart surfaces provide a seamless and optimal solution for software integration into the vehicle's interior, providing a unique expression and enhancing function and style. This option also greatly enhances in-cabin safety, providing voice recognition options and eliminating mechanical buttons, replacing them with haptic switches. Informative smart surfaces provide customizable information and alerts to and from the driver or passenger without compromising aesthetics. Decorative smart surfaces utilize illumination to take the cabin to the next level of sophistication and broadens styling options, providing a signature look that can range from luxury to casual or cool to warm.

About Marelli
MARELLI is one of the world's leading global independent suppliers to the automotive sector. With a strong and established track record in innovation and manufacturing excellence, our mission is to transform the future of mobility through working with customers and partners to create a safer, greener, and better-connected world. With around 50,000 employees worldwide, the Marelli footprint includes 170 facilities and R&D centers across Asia, the Americas, Europe, and Africa, generating revenues of 1,380 billion JPY (10.6 billion EUR) in 2021.

Photo: https://mma.prnewswire.com/media/1962454/Marelli_CES_2023_Smart_Surfaces.jpg

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/co-create-whats-next-at-ces-2023-marelli-to-showcase-cutting-edge-technologies-that-drive-vehicle-personality-and-performance-301695722.html

SOURCE Marelli


[ Back To TMCnet.com's Homepage ]