Metaverse Fashion Week Returns in Spring 2023 To Highlight Advances in Digital Fashion & Interoperability
NEW YORK, Dec. 06, 2022 (GLOBE NEWSWIRE) -- Decentraland, the world’s largest user-owned and operated virtual social world, announced today the return of Metaverse Fashion Week (MVFW) which will be held from March 28-31, 2023, concluding the Spring/Summer Fashion season on virtual catwalks. Pioneered by Decentraland and UNXD, a leading immersive art & culture platform, in collaboration with the Spatial and OVER metaverses, MVFW23 invites the global community to experience the latest advancements in metaversal interoperability and digital fashion.
At the inaugural Metaverse Fashion Week 2022 earlier this year, Decentraland hosted over 108,000 people who explored the burgeoning world of Wearables and digital fashion in the most important digital fashion event of the year. Iconic luxury brands such as Dolce & Gabbana, Tommy Hilfiger, Selfridges, Guo Pei, Paco Rabanne, and dozens of others graced the metaverse with their historic flair and technological visions of what digital fashion looks like, and a peek at how this new sector of the economy will evolve. Both legacy fashion houses and new digital fashion brands combined minted over 165,000 free Wearables during this year's MVFW.
“I am incredibly honored to be leading the second annual Metaverse Fashion Week and cannot wait to show the world what has developed since the last time we showcased the fashion revolution in the metaverse on a grand stage. Within one year, we have shown the world one of the strongest and most obvious use cases for the metaverse yet—digital fashion. After all, we don’t all want to look like dull copies of the same avatar in our digital lives. Just like in the real world, we all want to individualize and curate the personal aesthetics that we are recognized for,” said Dr. Giovanna Graziosi Casimiro, Head of Metaverse Fashion Week.
The curatorial theme of MVFW23 is ‘Future Heritage,’ a challenge to connect the next generation of creators and traditional fashion designers, showing the potential of fashion to bridge realities and worlds. The event shines a light on the fashion industry of today, proposing a diversity of aesthetics across metaverses, connecting innovation to tradition, and looking back to the great moments of fashion to build the future.
“Metaverse Fashion Week is a tentpole moment for digital fashion where both brands and consumers can experience the future of fashion. MVFW is a direct extension of UNXD’s mission to bridge luxury between the real world and the metaverse. After our successful first season with Decentraland, we’re thrilled to be expanding the MVFW platform together to encompass additional metaverses,” said Shashi Menon, Co-Founder and CEO of UNXD.
Interoperability: The Builders & Pioneers Making it Possible
Decentraland will be partnering with Spatial and OVER to bring to life the next generation of interoperability across an open and free metaverse. In the same way that New York Fashion Week and Paris Fashion Week are not limited to one type of aesthetic or one type of fabric, MVFW is expanding to invite those building digital fashion to consider the endless potential of interoperable metaverses in which one can bring a Wearable to the other with ease.
What to Expect:
Luxury Returns to the Metaverse: Catwalks, Super Models and IRL Fashion Week
Inside Decentraland, MVFW will return to the Luxury Fashion District where several brands will debut new digital collections inside the Fashion Arena on the catwalk. Returning to this district will be internationally recognizable fashion houses and brands that will be announced in early January.
New Features & Activations:
Join Decentraland at the next installment of Metaverse Fashion Week by pre-registering here. Follow Decentraland on Twitter and the event hashtag, #MVFW23, and join our Discord to learn more. For fashion brands, designers and retailers interested in participating in MVFW23, feel free to apply via this form.
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