ScanmarQED, a leading provider of marketing insights and analytics solutions, has acquired Roivenue, a cloud-based marketing attribution and digital data integration platform.
HOUTEN, Netherlands, Dec. 1, 2022 /PRNewswire/ -- The acquisition will further strengthen ScanmarQED's position as a one-stop provider of marketing analytics solutions in Europe and NorthAmerica.
Roivenue's AI-based technology will complement ScanmarQED's existing marketing mix modelling capabilities. The combined company, operating from offices in the Netherlands, the UK, the US and Czech Republic, offers the most comprehensive set of marketing data and analysis tools available in the market today.
Marcel van der Kooi, CEO of ScanmarQED group companies leads the new group alongside Han Meijer, Group Director and Chief Strategy Officer.
Speaking of the acquisition, Marcel Van der Kooi comments:
Pavel Sima, CEO of Roivenue comments:
Han Meijer, Chief Strategy Officer of ScanmarQED added:
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