The Global Connected Toys Market size is expected to reach $23.4 billion by 2028, rising at a market growth of 19.7% CAGR during the forecast period

NEW YORK, Nov. 24, 2022 /PRNewswire/ -- The Global Connected Toys Market size is expected to reach $23.4 billion by 2028, rising at a market growth of 19.7% CAGR during the forecast period.



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Toys that are connected to the internet and use Bluetooth or WiFi to process functions are known as connected toys. A speaker, microphone, and app to process the data are typically included. In response to children’s increasing access to screens, connected toys are changing traditional objects to include more of the appointment features that digital screens offer.

However, by taking advantage of this development, linked toys raise more concerns among parents and educators about children’s use of reflexive digital technologies. With the help of connected toys, families and parents may actively participate in and closely monitor their children’s development, generating data that will help parents better understand the events that their kids are involved in and create connections between play and parent-child discussions.

An increase in the number of parents and kids using the internet, which successfully combines education and entertainment while allowing parents to keep an eye on their children, is what drives market expansion. In addition, the market for connected toys is being driven by the growing popularity of technology, science, math, and engineering toys.

However, the market for linked toys is constrained by a lack of safety and security. On the other hand, increasing government restrictions to regulate security breaches and R&D investment in toys and robots offers an opportunity to push the market for connected toys.

COVID-19 Impact Analysis

The worldwide coronavirus outbreak had a significant negative impact on the world’s economy. Lockdowns have been imposed in numerous countries all over the world in an effort to halt the coronavirus’s transmission and spread. This had a significant negative impact on the building toy industry’s distribution networks, commerce, and growth. Additionally, the sale of toys on various e-commerce websites has surged since the COVID-19 pandemic, which could increase the need for more connected toys over the projection period.

Market Growth Factor

Rising Working Women and Less Time to Take Care of Children Rising Need for Tracking Toy Devices

Humans are now more connected than ever due to the Internet of Things. Today smartphones provide unlimited access to practically everything, including GPS, banking, social networking, everyday phone, and text communication, online shopping, and more. In the last ten years, technology has advanced beyond the screens. Most homes, automobiles, and children’s toys all contain it. IoT devices have significant advantages for parents and careers.

Parents Are More Concerned with The Overall Development of Their Children

Parents are looking for ways to get their kids interested in new physical activities because they are worried that they may get addicted to computers TV and cell phones. Kids may exercise their minds while also improving their creativity and social skills with the help of connected toys. Children can purchase modern connected toys from vendors, including IoT enabled car toys. Due to parents’ increased focus on instilling in their children useful problem-solving and life skills, the market for technology enabled toys has grown.

Market Restraining Factor

Concerns about privacy are being raised by connected toys.

More and more kids’ toys are being sold with internet connectivity as a crucial component. The internet connection can be established with a wire that attaches to a computer or router, but it is more likely to be established using a wi-fi-enabled app on a smartphone or tablet. Since they have the ability to collect and handle personal data through features like cameras and microphones, connected toys and devices give rise to particular security concerns.

Application Outlook

Based on application, the connected toys market is segmented into education, entertainment and other applications. The education segment dominated the connected toys market with maximum revenue share in 2021. Children’s sensory-motor skill development is correlated with the use of educational toys. Young children’s perception of sight is enhanced by bright, colorful lighting and music. This will help kids develop stronger personalities and communication skills.

Age Group Outlook

On the basis of age group, the connected toys market is fragmented into 1- 5 years, 6-8 years, 9-12 years and eenagers (13-19 years). In 2021, the 9-12 years segment covered a significant revenue share in the connected toys market. Kids between the ages of 9 and 12 enjoy playing games, using tablets, playing musical instruments, and listening to music. Popular STEM-related games and toys let kids construct robots using complex problem-solving techniques.

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