Global Programmatic Advertising Market Report 2022-2026 & 2031 - Implementation of Next-generation Technologies Gaining Momentum
DUBLIN, Nov. 23, 2022 /PRNewswire/ -- The "Programmatic Advertising Global Market Report 2022" report has been added to ResearchAndMarkets.com's offering.
The global programmatic advertising market is expected to grow from $6.06 billion in 2021 to $7.38 billion in 2022 at a compound annual growth rate (CAGR) of 21.77%. The programmatic advertising market is expected to reach $18.42 billion in 2026 at a compound annual growth rate (CAGR) of 25.67%.
The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as it enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost.
For instance, according to The Mobile Economy 2022 report published in February 2022 by a UK-based industry organization representing the interests of global mobile network operators SM Association, globally, the number of mobile internet subscribers is projected to reach 5 billion by 2025 from 4.2 billion in 2021, representing 60% of the population by 2025 from 53% in 2021. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.
Technological advancement is a key trend gaining popularity in the programmatic advertising market. The market is witnessing the implementation of next-generation technologies into programmatic advertising such as data science in addition to AI (artificial intelligence) & ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, and others. These advanced programmatic advertising solutions offer end-to-end engagement and better optimization in addition to automation.
Major companies operating in the programmatic advertising market are focused on providing technologically advanced programmatic advertising solutions to acquire more customers and strengthen their market position. For instance, PandoLogic, a US-based software company, offers pandoIQ, the most advanced programmatic job advertising solution for enterprise recruitment.
The pandoIQ platform uses algorithms built on advanced data science, machine learning, and artificial intelligence to intelligently automate and optimize the process of job advertising. It also optimizes the spending to obtain quality candidates faster, smarter, and more efficiently by removing the manual processes, data silos, and inefficiency.
Key Topics Covered:
6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7. Programmatic Advertising Market Regional And Country Analysis
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