Revolutionary Retirement Income Style Awareness (RISA) Assessment Founders Announce Formation of Advisory Board Packed with Industry Heavy Hitters, Plan Go-To-Market for January 2023
The RISA®, a psychology-backed, research-driven income personality assessment transforming retirement income planning, announced today its inaugural industry Advisory Board comprised of thought leaders and innovators in the fintech space.
Founded by retirement income authorities Alex Murguia and Wade Pfau, the RISA, a 15-minute assessment for individuals actively planning for or engaging with retirement, helps financial advisors understand the ideal way each client would like to source retirement income, thus enabling advisors to define and implement personalized retirement income planning strategies aligned with individual preferences.
With industry interest in and excitement for the RISA's capabilities growing, Murguia and Pfau sought expertise, feedback and ongoing insights from tenured fintech and financial services leaders to amplify opportunities and further refine the product. The first members of the RISA Advisory Board include:
In addition to Orion, the RISA has facilitated successful pilot programs with PacLife and DPL, and along with an additional 80 piloting advisors, 2,000 RISAs have been completed.
"Certainly, the mission behind the RISA aligns perfectly with my goal at DPL of enabling advisors' awareness of and access to different retirement income strategies in service of their clients' needs, goals and preferences," said David Lau, Advisory Board member. "It's a privilege to be part of the retirement income revolution Alex [Murguia] and Wade [Pfau] are spearheading."
Recently, Pfau has brought the RISA story to the main stage at industry events hosted by C2 Financial, the National Reverse Mortgage Lenders Association, the Wealth Management Symposium and the Financial Planning Association.
"I'm so passionate about what Alex and I are building here, along with the brilliant minds that we're so grateful to have on our Advisory Board," Pfau said. "Together, we can help advisors create a truly differentiated experience for their clients by empowering a deeply personalized approach to generating retirement income and ultimately achieving retirement goals."
The RISA, which has been garnering exceptional feedback from advisors through its original beta launch and the aforementioned pilot programs, is expected to become available to the broader market in January of 2023.
"We want to do more than simply give advisors access to the RISA," explained Murguia. "We see ourselves as true partners to these professionals who are acting in the best interests of their clients. Wade [Pfau] and I will be there every step of the way to help maximize the impact RISA can have on both their clients' retirement outcomes and their own firms."
In support of their January launch, Pfau and Murguia are hosting a two-day masterclass webinar series on Monday, January 23 and Tuesday, January 24 from 12 - 1:30 PM, which will also kick off the start of a 4-6 week cohort training program, additional Q&A sessions, and open office hours.
To sign up for the webinar, Drive Growth & Deeper Client Relationships with the RISA: A 2-Day Retirement Income Masterclass, click here.
RISA®, the Retirement Income Style Awareness profile, is built on a retirement income framework that blends psychology and financial planning to help investors identify their unique retirement income preferences. Developed by retirement income experts Alex Murguia and Wade Pfau, the intuitive, easy-to-follow survey considers a variety of factors related to an individual's feelings about security, flexibility, reliance on market returns, and preference for contractual guarantees to define their tolerance for income risk during decumulation. The RISA empowers financial advisors with the insights they need to implement the retirement income strategies that make the most sense for each individual client. https://risaprofile.com/
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