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Bringing Canadians Together Through GamingNew research highlights the growing role of community for Canadian video game players TORONTO, Nov. 9, 2022 /CNW Telbec/ - The Entertainment Software Association of Canada (ESAC) today released new research conducted by the NPD Group on video game players across Canada. This year's survey reflected the growing popularity of online gaming, with an increasing number of Canadians playing video games as part of a broader online community. The growth of online gaming has built a virtually connected community, with 67% of video game players saying that games can introduce them to new friends and relationships. As a result of video games, 48% of players spent time with people they would not have otherwise, and 38% met a good friend or spouse. "This year's survey highlights the important role that video games play in the lives of millions of Canadians," said Jayson Hilchie, President & CEO of ESAC. "Canadians play video games to have fun, unwind and relieve stress – and they are increasingly sharing that experience with their families, and a growing community of online friends." Overall, 49% of adult video game players and 70% of kids play video games most often with other people, including a growing number of parents and children playing together. Gaming as a Family As the generations who grew up playing video games become parent themselves, they are increasingly passing that love on to their children.
The Benefits of Gaming The top reasons given by respondents for playing video games were to have fun, unwind and to have some personal time.
Player Habits The survey also highlighted several interesting stats across the country:
For the full survey and additional statistics, please see the 2022 Essential Facts report here. The survey was conducted among 3,091 people between May 20th to 31st, 2022 and analyzed by NPD Group for ESAC. About the Entertainment Software Association of Canada ESAC is the national voice of the video game industry in Canada. We work for our members – Activision Blizzard, Glu, EA, Gameloft, Ubisoft, Kabam, Other Ocean Interactive, Ludia, Microsoft, Nintendo, Sony Interactive Entertainment, Relic Entertainment, Solutions 2 Go, WB Games, Eidos Montreal, Take-Two Interactive, Codename Entertainment, Certain Affinity and NetEase Games – to ensure legal, regulatory and public affairs environments are favourable to long-term business development. For more information, visit theESA.ca. SOURCE Entertainment Software Association of Canada |