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Sensedia in Key Position to Support US Market as Consumer Financial Protection Bureau Accelerates Open Finance Initiatives
[November 01, 2022]

Sensedia in Key Position to Support US Market as Consumer Financial Protection Bureau Accelerates Open Finance Initiatives


Sensedia, a global leader in delivering API solutions for companies adopting a more digital, connected, and open strategy, today voiced affirmation and enthusiasm for the Consumer Financial Protection Bureau's (CFPB) recent announcement on moving toward decentralized and more open finance and banking in the United States.

"The United States is lagging behind the rest of the world when it comes to open and connected financial services," said Marcilio Oliveira, Sensedia's co-founder and Chief of Growth. "Our experience working with some of Brazil's largest financial institutions to create a more open environment has revolutionized how they access legacy data, secure sharing of critical information across platforms, simplify and speed up digital product development, and generate new revenue streams and customers. The US market is ripe for innovation and ready to find more secure ways to decentralize innovation. Sensedia's powerful yet simplified approach to API development will connect them in ways that weren't possible in closed markets and create new possibilities for the future of finance."

Sensedia's leadership team agrees with CFPB's director Rohit Chopra that a more open ecosystem, broadly inclusive of both consumers and businesses, holds great promise for all. Moving away from screen scraping to safer, standardized data-sharing practices followed by both the data holder and receiver will better secure personal information. When consumers have more options to add services or move ccounts safely, businesses will step up to earn their business, and everyone wins. Sensedia has experience working in global markets to support similar initiatives successfully.



"Partnerships with our Brazilian customers have yielded amazing results. We've helped them become more flexible to generate new revenue streams, supported gateways to use their new services with agility and speed, and transitioned them to agile, modern, and integrated architectures," said Oliveira. "We're obsessed with creating customer success and have achieved a '100% Willingness to Recommend' on Gartner Peer Insights. We're excited to start creating exciting success stories with US customers as we work together toward a more open and connected North American financial market."

While a new entrant into the US market, Sensedia is no stranger to API solutions. The company has provided award-winning service in supporting open and connected companies since 2007. They offer world-class API Management Platforms, Adaptive Governance, Events Hub, Service Mesh, Cloud Connectors, and Strategic Professional Services teams. Sensedia offers five global solutions - BR Open Banking, PSD2, Sensedia FDX API Solution, BR Open Insurance and PISP (Payment Initiation Service Provider Solution.) The company recently expanded to the US, with a presence in Miami. Headquartered in Brazil, Sensedia's global footprint also includes offices in the UK, Mexico, and Colombia.


Global brands like Zurich Insurance, Honda, Electrolux, HSBC, Mag (a subsidiary of Transamerica), Banco Original, Starbucks, HDI, C&A, BRF, Cinemark, Essilor and Natura/Avon all trust Sensedia to offer API expertise. Sensedia's tools and strategies deliver on growth initiatives, improve customer experiences, build partner ecosystems and enable a simplified, scalable developer experience. Sensedia's successful support of open banking systems in Brazil and around the globe provides North American companies with a unique opportunity to receive experienced support as the US, Canada and Mexico shift towards open banking ecosystems.

About Sensedia

Sensedia supports companies to become more digital, connected and open through a technology platform and expertise in APIs and Microservices. Innovative enterprises rely on Sensedia as their partner in API Management, Microservices, Service-Mesh, Open Banking and Insurance. Sensedia supports API strategies to help businesses rapidly enable legacy integration, bring digital products and services to market faster, integrate channels, enable partner ecosystems, and create modern multi-cloud/hybrid architectures. Sensedia was recently recognized as a Leader by Forrester Research in its recently published report "The Forrester Wave™: API Management Solutions, Q3 2022. More at Sensedia.com.


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