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Report: LOKKER's Research of 170,000 Websites Reveals Over 5.1 Million Data Privacy Risks, Amidst Increasing Lawsuits and Legislation Regarding Data PrivacyNew analysis identifies significant issues across several industries' websites, putting businesses in jeopardy of breaches and non-compliance REDWOOD CITY, Calif., Oct. 19, 2022 /PRNewswire/ -- LOKKER, provider of data privacy and compliance solutions for the enterprise, today launched its second annual research report detailing global online data privacy risks. Its latest research analyzed 170,000 websites around the world, identifying more than 5.1 million data privacy risks. The research comes at a pivotal moment as enterprises deal both with a boom in lawsuits for data privacy violations they are often unaware they are making, and a need to become compliant with new privacy laws. LOKKER's research uncovered that companies are inadvertently sharing site visitors' personal data with a host of third parties that introduce a range of vulnerabilities, like JavaScript trackers, fingerprinters, data skimmers, and session replay scripts. While third-party cloud software provides beneficial website features, many collect and share visitors' information, often with unauthorized parties and without the website owner's knowledge. As a result, brands are putting their customers and themselves in jeopardy – risking millions of dollars in legal expenses, regulatory fines and penalties, and substantial erosion of consumer trust. "Many organizations don't know the extent to which they're sharing data with third parties because they can't see what's happening behind the scenes in the browser, let aone control it," said Ian Cohen, founder and CEO of LOKKER. "Without visibility into the privacy risks imposed by third parties, organizations are exposed to a growing number of class-action lawsuits claiming violations of both current and soon to be enacted laws in California, Utah, Virginia, Connecticut and Colorado. We see the recent burst of data privacy-related lawsuits as the beginning of an expansion of US regulatory actions not unlike GDPR enforcement in Europe. Getting control over website browser data privacy has never been more urgent for companies." Key takeaways from LOKKER's latest report include: The web browser is the new endpoint to defend
93% of online trackers are from Google (71.19%), Facebook (15.7%), and Microsoft (6%)
The top social media networks are harvesting data from education, financial services, and healthcare sites
"The increasing number of class action lawsuits, growing consumer concern about personal data privacy, and imminent data privacy laws going into effect in 2023 are increasing pressure on organizations to take control of data privacy risks on their websites," Cohen added. "Organizations have an immense responsibility to protect their customers and their company. It's critical that they mitigate these threats by not exposing consumers' personal data to unauthorized third parties." For LOKKER's complete report that discusses these risks and their impacts further, as well as how companies can prepare themselves to be compliant with 2023 privacy regulations, visit https://lokker.com/wp-content/uploads/2022/10/LOKKER_OnlineDataPrivacyReport_Oct22.pdf About LOKKER View original content to download multimedia:https://www.prnewswire.com/news-releases/report-lokkers-research-of-170-000-websites-reveals-over-5-1-million-data-privacy-risks-amidst-increasing-lawsuits-and-legislation-regarding-data-privacy-301653172.html SOURCE Lokker |