Laylo Announces Latest Round of Strategic Investment
Laylo (the "Company"), a customer relationship management (CRM) platform powering some of the world's biggest drops, has completed a new round of strategic investment. Led by Eldridge, the round also included participation from Third Prime Ventures, LVRN Management, Shane Mac (XMTP), Gil Weisblum (Ranger Global), Patricio Worthalter (POAP), Jonathan Strauss (Create Music Group), Damian Manning (HiFi), Summer Watson and Micah Johnson (Aku World), Sam Evitt (Method Music), and Moment Ventures.
"This year, we helped creators across music, podcasting, gaming, sports, and video create drop experiences that drove tens of millions in tickets, merchandise, content, and collectibles. We're excited to have even more capital to triple down on our mission of building the Creator CRM by growing the team, expanding to new verticals and launching new features faster," said Alec Ellin, Co-Founder and CEO of Laylo. "Since launch, we've heard that creators feel ignored by legacy platforms that don't consider them to be a category worth building for. We're here to fill the gap. Creators are the next generation of entrepreneurs in a hyper growth market and we're building them the business tools they deserve."
Laylo powers millions of drops per month across music, podcasting, sports, fashion, gaming, and other categories, with notable customers including Sam Smith, ODESZA, Dixie D'Amelio, Kodak Black, Miles Teller, The Black Keys, Rickie Fowler, and the Friends With Benefits DAO. The Company has achieved several growth and product development milestones over the last 12 months, including:
The Creator Economy is estimated to be a $104 billion market, according to Influencer Marketing Hub, with more than 300 million people worldwide considering themselves to be creators, according to Adobe. Per Emergen Research, the global Web3 market size is also expected to reach $81.5 billion in 2030, a CAGR of 43.7% from $3.2 billion in 2021.
Laylo's latest funding round brings total funds raised to more than $8 million. It follows a capital raise by the Company in July 2021, which attracted investment from Y Combinator; Charlie Walker & Charles Attal, founders of C3 Presents; Jason Robins, CEO and Co-Founder of DraftKings; Kevin Mayer, Founder of Candle Media and Chairman of DAZN; The Orchard; Sony Music's The Orchard; and Moment Ventures.
Laylo is the CRM and Drops platform for creators and brands, helping them drive more sales, streams, and direct engagement with fans. Launched in 2021 by Alec Ellin and Saj Sanghvi, Laylo powers drops for some of the world's biggest musicians, podcasters, celebrities, and brands allowing them to automatically notify fans about new content, merchandise and tickets through SMS, Email, Instagram DM, Facebook Messenger, and Discord. Laylo further empowers creators by giving them complete ownership of fan data. Learn more at laylo.com.
Supporting Clients and their Changing Work Environments
Continental Breakfast - For Diamond, Platinum, Super Pass, Exhibitor/Conference, Speaker, Press Pass Holders
How to Build a Natural Language Intent Based IVR