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2022 Thematic Research Report on Personalization in Banking: Personalized Recommendations are Key Drivers for Revenue Growth in Many Industries - ResearchAndMarkets.comThe "Personalization in Banking - Thematic Research" report has been added to ResearchAndMarkets.com's offering. This report provides an overview of the Personalization theme in Banking. It identifies the key trends impacting growth of the theme over the next 12-24 months, provides consumer survey data on which types of personalization matter most to banks' customers, and includes market-level data on job analytics worldwide within the theme. It also offers a summary of key merger and acquisition activity, a timeline of key milestones in the theme's development, a technology value chain, as well as firm-level analysis of leading players, both technology providers and financial service providers. The ability to deliver personalization is not about any one technology or confined to any one area of customer interaction, or one set of bank processes. Instead, a multi-pronged approach is necessary, in which banks identify the types of personalization that promise to unlock the most value and outcome to customers, then seek to increase access to that data, consolidate that data, and run machine learning algorithms on that data to prove results (in increased customer satisfaction, online conversion, etc.), and play those results back to all stakeholders (customers and employees) to drive continued momentum and support for scaling personalization across the enterprise. Scope
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For more information about this report visit https://www.researchandmarkets.com/r/t69k4z Source: GlobalData
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