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Cognitive Media Solutions Market Size to Grow by USD 4.49 Bn, Digital Transformation in Industries to Drive Growth - Technavio
[October 03, 2022]

Cognitive Media Solutions Market Size to Grow by USD 4.49 Bn, Digital Transformation in Industries to Drive Growth - Technavio


NEW YORK, Oct. 3, 2022 /PRNewswire/ -- The Cognitive Media Solutions Market size is anticipated to grow by USD 4.49 billion. However, the growth momentum is expected to decelerate at a CAGR of 27.14% during the forecast period. The report provides a comprehensive analysis of the growth drivers and trends, current market scenario, future growth opportunities, competitive analysis, product launches, and much more.

The cognitive media solutions market is fragmented. Vendors are evaluated by end-user industries based on their technical expertise, total offerings, investment for R&D to develop new products in the market, and the degree of superiority of their service offerings. Vendors are deploying organic and inorganic growth strategies to compete in the market. The competition among vendors is intensified as they focus on maintaining their position in the market. Therefore, to succeed in this market, vendors must focus on tackling interoperability issues by developing a real-world testing platform and sharing best practices by building a common and secure framework.

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Vendor Analysis

Acrolinx GmbH, Adobe Inc., Albert Technologies, Alphabet Inc., Amazon.com Inc., Axle Ai Inc, Baidu Inc, ByteDance Ltd., Cision Ltd, Clarifai Inc., International Business Machines Corp., Kenshoo Ltd. dba Skai, Microsoft Corp., MiQ Digital Ltd, NVIDIA Corp., Phrasee Ltd, Salesforce Inc., SAP SE, SoundHound Inc, Valossa Labs Ltd, Veritone Inc, among others, are the main players in the market.

Market Driver

The digital transformation in industries such as Internet services, telecommunication, BFSI, healthcare, and media and entertainment is notably driving the growth of the global cognitive media solutions market. With the advent of advanced Internet technologies such as high-speed broadband and voice over Internet Protocol (VoIP) services on mobile phones, the user preference for Internet services has changed and this has increased the adoption rate. Such developments help cognitive media solutions vendors to integrate horizontal and vertical structures of the organization with advances in IT. Hence, technological advances and the increasing adoption of digitization will drive the growth of the market during the forecast period.

https://www.technavio.com/report/report/cognitive-media-solutions-market-analysis

Cognitive Media Solutions Market End-user Outlook (Revenue, USD bn, 2021-2026)

  • SME - size and forecast 2021-2026
  • Large enterprises - size and forecast 2021-2026

Cognitive Media Solutions Market Geography Outlook (Revenue, USD bn, 2021-2026)

  • North America - size and forecast 2021-2026
  • Europe - size and forecast 2021-2026
  • APAC - size and forecast 2021-2026
  • Middle East and Africa - size and forecast 2021-2026
  • South America - size and forecast 2021-2026

Revenue-generating End-User Segments

The cognitive media solutions market share growth by the SME segment will be significant during the forecast period. The use of cognitive media solutions with advanced features provides contextually relevant personalized recommendations, improves response time, eliminates bottlenecks, and automates routine inquiries, freeing up humans to concentrate on more complex problems. Hence, to have a competitive advantage in the market, SMEs are adopting cognitive media solutions, which will drive the growth of the segment during the forecast period.

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Cognitive Media Solutions Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 27.14%

Market growth 2022-2026

$4.49 billion

Market structure

Fragmented

YoY growth (%)

46.44

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

Europe at 25%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Acrolinx GmbH, Adobe Inc., Albert Technologies, Alphabet Inc., Amazon.com Inc., Axle Ai Inc, Baidu Inc, ByteDance Ltd., Cision Ltd, Clarifai Inc., International Business Machines Corp., Kenshoo Ltd. dba Skai, Microsoft Corp., MiQ Digital Ltd, NVIDIA Corp., Phrasee Ltd, Salesforce Inc., SAP SE, SoundHound Inc, Valossa Labs Ltd, and Veritone Inc

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.


Table of Contents

 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026 
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary 
    • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers 
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers 
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants 
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes 
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry 
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition 
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

  • 5.1 Market segments 
    • Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)
  • 5.2 Comparison by End-user 
    • Exhibit 26: Chart on Comparison by End-user
    • Exhibit 27: Data Table on Comparison by End-user
  • 5.3 SME - Market size and forecast 2021-2026
    • Exhibit 28: Chart on SME - Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on SME - Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on SME - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on SME - Year-over-year growth 2021-2026 (%)
  • 5.4 Large enterprises - Market size and forecast 2021-2026
    • Exhibit 32: Chart on Large enterprises - Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on Large enterprises - Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on Large enterprises - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Large enterprises - Year-over-year growth 2021-2026 (%)
  • 5.5 Market opportunity by End-user 
    • Exhibit 36: Market opportunity by End-user ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview 
    • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation 
    • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison 
    • Exhibit 40: Chart on Geographic comparison
    • Exhibit 41: Data Table on Geographic comparison
  • 7.3 North America - Market size and forecast 2021-2026
    • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.4 Europe - Market size and forecast 2021-2026
    • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.5 APAC - Market size and forecast 2021-2026
    • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.6 Middle East and Africa - Market size and forecast 2021-2026 
    • Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.7 South America - Market size and forecast 2021-2026
    • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
    • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 China - Market size and forecast 2021-2026
    • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.10 UK - Market size and forecast 2021-2026
    • Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.11 Germany - Market size and forecast 2021-2026
    • Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.12 Japan - Market size and forecast 2021-2026
    • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography 
    • Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges 
    • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape 
    • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption 
    • Exhibit 85: Overview on factors of disruption
  • 9.4 Industry risks 
    • Exhibit 86: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered 
    • Exhibit 87: Vendors covered
  • 10.2 Market positioning of vendors 
    • Exhibit 88: Matrix on vendor position and classification
  • 10.3 Adobe Inc. 
    • Exhibit 89: Adobe Inc. - Overview
    • Exhibit 90: Adobe Inc. - Business segments
    • Exhibit 91: Adobe Inc. - Key news
    • Exhibit 92: Adobe Inc. - Key offerings
    • Exhibit 93: Adobe Inc. - Segment focus
  • 10.4 Alphabet Inc. 
    • Exhibit 94: Alphabet Inc. - Overview
    • Exhibit 95: Alphabet Inc. - Business segments
    • Exhibit 96: Alphabet Inc. - Key news
    • Exhibit 97: Alphabet Inc. - Key offerings
    • Exhibit 98: Alphabet Inc. - Segment focus
  • 10.5 Amazon.com Inc. 
    • Exhibit 99: Amazon.com Inc. - Overview
    • Exhibit 100: Amazon.com Inc. - Business segments
    • Exhibit 101: Amazon.com Inc. - Key news
    • Exhibit 102: Amazon.com Inc. - Key offerings
    • Exhibit 103: Amazon.com Inc. - Segment focus
  • 10.6 Baidu Inc 
    • Exhibit 104: Baidu Inc - Overview
    • Exhibit 105: Baidu Inc - Business segments
    • Exhibit 106: Baidu Inc - Key offerings
    • Exhibit 107: Baidu Inc - Segment focus
  • 10.7 Cision Ltd 
    • Exhibit 108: Cision Ltd - Overview
    • Exhibit 109: Cision Ltd - Product / Service
    • Exhibit 110: Cision Ltd - Key offerings
  • 10.8 International Business Machines Corp. 
    • Exhibit 111: International Business Machines Corp. - Overview
    • Exhibit 112: International Business Machines Corp. - Business segments
    • Exhibit 113: International Business Machines Corp. - Key offerings
    • Exhibit 114: International Business Machines Corp. - Segment focus
  • 10.9 Microsoft Corp. 
    • Exhibit 115: Microsoft Corp. - Overview
    • Exhibit 116: Microsoft Corp. - Business segments
    • Exhibit 117: Microsoft Corp. - Key news
    • Exhibit 118: Microsoft Corp. - Key offerings
    • Exhibit 119: Microsoft Corp. - Segment focus
  • 10.10 NVIDIA Corp. 
    • Exhibit 120: NVIDIA Corp. - Overview
    • Exhibit 121: NVIDIA Corp. - Business segments
    • Exhibit 122: NVIDIA Corp. - Key news
    • Exhibit 123: NVIDIA Corp. - Key offerings
    • Exhibit 124: NVIDIA Corp. - Segment focus
  • 10.11 Salesforce Inc. 
    • Exhibit 125: Salesforce Inc. - Overview
    • Exhibit 126: Salesforce Inc. - Product / Service
    • Exhibit 127: Salesforce Inc. - Key news
    • Exhibit 128: Salesforce Inc. - Key offerings
  • 10.12 Veritone Inc 
    • Exhibit 129: Veritone Inc - Overview
    • Exhibit 130: Veritone Inc - Product / Service
    • Exhibit 131: Veritone Inc - Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist 
    • Exhibit 132: Inclusions checklist
    • Exhibit 133: Exclusions checklist
  • 11.3 Currency conversion rates for US$ 
    • Exhibit 134: Currency conversion rates for US$
  • 11.4 Research methodology 
    • Exhibit 135: Research methodology
    • Exhibit 136: Validation techniques employed for market sizing
    • Exhibit 137: Information sources
  • 11.5 List of abbreviations 
    • Exhibit 138: List of abbreviations

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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